Full-Time
Lead Analyst
Analytics
Posted on 8/29/2024
Dentsu
10,001+ employees
Global marketing and advertising agency
Senior
Remote in USA + 1 more
More locations: Remote in Canada
- 5+ years experience with Python, SQL programming, multi-variate statistics, logistic regression, multiple regression, Google Cloud Platform, Excel, PowerPoint, etc
- 3+ years hands-on experience with BI or digital analytics tools (Tableau, Adobe analytics, Google analytics, DMP insight tools)
- Good understanding of media platforms (Google Ads, Facebook, Campaign Manager, etc.) and site analytics platforms ( Google Analytics, Adobe, etc)
- Ability to analyze/synthesize data to provide insights with recommendations/action
- Understanding of digital data including the systems and processes used to generate and manipulate it by media type web, ad, email, mobile, etc.
- provide analytics and technical support for solutions dealing with media performance reporting and analysis
- use advanced SQL (view tables, CTEs, multi-table joins) to automate data manipulation
- create ETL processes in high-level scripting languages (e.g. Python) to accurately pull & refresh data from media APIs
- use Tableau to visualize client data, highlighting key metrics and insights
- perform ad-hoc analyses in Excel, including multiple regression and linear optimization
- develop relationships with client stakeholders, and communicate/interpret results in meetings with clients
- Lead a small team of junior associates, overseeing their day-to-day work, providing direction, and administering feedback as necessary
- report to Senior Director
Dentsu International operates as a global marketing and advertising agency that collaborates with brands to foster growth and progress. The company specializes in helping clients adapt to the digital economy by enhancing their marketing performance through various services. These services include consumer intelligence, which focuses on understanding customer behavior to help brands attract and retain customers, as well as digital marketing, advertising, customer experience management, and gaming solutions. Dentsu differentiates itself from competitors by combining research and analysis to provide insights that keep businesses ahead of market trends. Their revenue model includes service fees, project-based work, and long-term contracts, ensuring stability across different marketing services. Dentsu also emphasizes social impact, engaging in initiatives that promote inclusivity and positive change within the industry and the community.
Company Stage
IPO
Total Funding
$19.3M
Headquarters
Tokyo, Japan
Founded
1901
Simplify's Take
What believers are saying
- Dentsu's focus on AI-driven marketing solutions enhances personalized customer experiences.
- The expansion of the metaverse offers new platforms for innovative advertising.
- Dentsu's partnership with Santander supports global SME growth, expanding their market reach.
What critics are saying
- Rapid AI evolution could outpace Dentsu's current capabilities, risking competitive disadvantage.
- Data privacy regulations may increase operational costs for compliance measures.
- Economic uncertainties could lead to reduced marketing budgets, affecting Dentsu's revenue.
What makes Dentsu unique
- Dentsu offers comprehensive marketing solutions, including consumer intelligence and digital marketing.
- The company is recognized as a leader in the Gartner Magic Quadrant for Digital Experience.
- Dentsu's commitment to social impact initiatives, like Social Inclusion Week, sets it apart.
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