Full-Time

Associate Connections Director

Public Relations/Issues Management

Posted on 11/1/2024

Wunderman Thompson

Wunderman Thompson

5,001-10,000 employees

Creative agency and consultancy for brands

Consulting
Consumer Goods
Entertainment

Compensation Overview

$75k - $180kAnnually

Senior, Expert

Kansas City, MO, USA

Category
PR & Communications
Growth & Marketing
Requirements
  • 8+ years of relevant experience in agency or PR-related field, with 5+ years being in crisis/issues management
  • Agriculture client experience highly preferred
  • Strong written and verbal communication skills
  • Solid interpersonal skills and ability to build strong client relationships
  • Ability to communicate with and influence a broad spectrum of stakeholders
  • Ability to work collaboratively within PR team and across agency teams
  • Familiarity with PR, influencers and social media trends
Responsibilities
  • Develop PR strategies to protect and defend corporate reputations and drive engagement
  • Build and maintain strong client relationships, serving as a client resource and providing client counsel both responsively and proactively
  • Lead strategic crisis planning for clients
  • Actively lead and contribute in collaboration with agency partners (Client Engagement, Strategy, Creative, Paid Media, Discoverability, etc.)
  • Participate in creative briefing and ideation sessions, providing recommendations to enhance campaigns and activations with earned media and develop integrated go-to-market tactics.
  • Lead strategic PR plan and communications campaign development, creating actionable PR objectives, strategies and tactics
  • Write key PR documents, including key messages, news releases, facts sheets, byline articles, speeches, etc. to promote client products/services in relevant communications channels
  • Create media briefs for client interviews, focused on background on reporters as well as key messages and likely questions to be asked
  • Cultivate and maintain relationships with key reporters, editors and producers at print, digital and broadcast media outlets in both consumer and trade spaces
  • Stay on top of and assess industry trends to identify opportunities to inject clients into news cycles and drive story idea development
  • Use Meltwater software to track, monitor and report on client performance against campaign/business unit KPIs and provide timely and regular reports to client marketing communications managers and corporate communications teams
  • Support client teams at major trade shows, conferences and virtual events, as directed, and coordinate activities in partnership with other team members
  • Develop and manage client budgets and support budget development, tracking and communications
  • Play a key role in leading day-to-day issues management activities, including working with senior members of the team to help oversee projects, connecting across our agency teams
  • Demonstrate ability to provide feedback on key written materials, including client communications, media materials and strategic plans
  • Participate in new business opportunities, including PR-focused efforts as well as integrated proposals

Wunderman Thompson operates at the intersection of creativity, consultancy, and technology to help brands grow. The company provides a range of services including creative advertising campaigns and brand strategies, as well as consultancy that utilizes data and insights for business transformation. One notable product is WaterLight, which generates electrical power from salt water, reflecting their focus on practical solutions. Wunderman Thompson stands out from competitors by integrating creativity with data and technology, allowing them to deliver effective and award-winning campaigns for a diverse clientele, including major corporations and non-profits. The company's goal is to drive growth for ambitious brands through innovative and impactful marketing strategies.

Company Stage

M&A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1958

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Simplify's Take

What believers are saying

  • AI-driven personalization enhances targeted client engagement in marketing campaigns.
  • Voice commerce offers new opportunities for innovative e-commerce consultancy services.
  • Augmented reality in mobile apps provides immersive brand experiences, boosting user engagement.

What critics are saying

  • High turnover of key personnel may disrupt client relationships and project continuity.
  • Rebranding to VML could lead to brand identity confusion among clients.
  • Increased competition from agencies hiring former executives may lead to market share loss.

What makes Wunderman Thompson unique

  • Wunderman Thompson combines creativity, data, and technology for impactful marketing solutions.
  • They offer unique products like WaterLight, converting salt water into electrical power.
  • Their integrated approach has won prestigious awards, like the Innovation Grand Prix at Cannes Lions.

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