Full-Time

Head of Ecommerce

Timberland Americas

Updated on 6/10/2025

VF

VF

10,001+ employees

Apparel, footwear, and accessories company

Compensation Overview

$156k - $195k/yr

+ Annual Incentive Plan + Sales Incentive + Commission Potential

Senior, Expert

Portsmouth, NH, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
SEO
Requirements
  • 10-12 years of progressive experience in digital/eCommerce, with five years of managerial experience
  • Strong interpersonal skills and success in working cross-functionally to achieve results
  • The ability to work in a dynamic, fast-paced environment and demonstrate flexibility, understanding, and problem-solving skills
  • Impactful communication skills across all levels of the organization
  • Advanced analytical and problem-solving skills
  • A proven ability to lead and develop successful teams
  • Proficient PC skills
  • The ability to travel domestically up to 20 percent of the time.
Responsibilities
  • Oversee the digital strategy for the Americas business, including concept development, planning, and implementing digital initiatives to achieve financial plan and long-term strategies
  • Drive the execution of business strategies with key digital partners, eCommerce, and Social Media platforms to establish a transformational business model that instills a consumer-minded, retail-centric, and hyper-digital approach
  • Drive product strategies in partnership with merchandising, planning, and buying to map opportunities based on historical results and current trends to maximize financial results (sales, margin, contribution, inventory turns)
  • Lead and develop a high-performing digital team by instilling a rigorous performance management process, clear communication of the strategic direction, and direct and continual feedback. Provide opportunities for development to grow the team's skill set and talents
  • Be an expert in the digital space to identify new technologies and trends
  • Collaborate with Digital Marketing to deliver digital storytelling and drive qualified traffic channels through search engine affiliate program management, social media, and other online programs
  • Partner with digital technology on design, architecture, and back-end solutions for enhanced site functionalities to ensure an ideal consumer experience
  • Engage third-party vendors and implement solutions for improved customer acquisition, conversion, and site optimization to drive revenue and profitability.
Desired Qualifications
  • Formal education and subsequent undergraduate/graduate degrees such as a bachelor’s or master’s degree, preferably in a related field, are nice to have, but we are most interested in your total experience and professional achievements.

VF Corporation is a major player in the apparel, footwear, and accessories industry, offering a range of well-known brands such as Vans®, The North Face®, Timberland®, and Dickies®. The company focuses on connecting individuals to the lifestyles and activities they enjoy, promoting outdoor, active, and workwear options. VF's products are designed to support sustainable and active living, encouraging customers to engage in experiences that benefit both themselves and the environment. Unlike many competitors, VF emphasizes the importance of finding a deeper purpose in work, aiming to inspire employees and customers alike to pursue their passions and make a positive impact. The company's goal is to foster movements that enhance the quality of life for people and contribute to the well-being of the planet.

Company Size

10,001+

Company Stage

IPO

Headquarters

Bothell, Washington

Founded

1899

Simplify Jobs

Simplify's Take

What believers are saying

  • Sustainable fashion initiatives can boost VF Corp's brand appeal and market share.
  • Digital transformation offers opportunities for enhanced customer engagement and sales.
  • Athleisure market growth presents innovation opportunities for brands like Vans and Timberland.

What critics are saying

  • Cyber attacks pose significant threats to VF Corp's data security and reputation.
  • Layoffs and restructuring may impact employee morale and operational efficiency.
  • Increased competition from sustainable brands like Patagonia challenges VF Corp's market position.

What makes VF unique

  • VF Corp's diverse brand portfolio includes Vans, Timberland, and The North Face.
  • Strong focus on sustainability aligns with growing consumer demand for ethical fashion.
  • Strategic leadership changes, like hiring Darren Mckoy, enhance creative direction.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Company News

BBC
Jun 3rd, 2025
North Face and Cartier customer data stolen in cyber attacks

North Face's owner, VF Corporation, was hit by a separate cyber attack in December 2023.

MarketScreener
May 21st, 2025
V F Corp - Amends $2.25 Billion Revolving Credit Facility - SEC Filing

VF Corp: * V F CORP - AMENDS $2.25 BILLION REVOLVING CREDIT FACILITY - SEC FILING Source text: Further company coverage: ...

Drapers
May 19th, 2025
Timberland taps ex-Dr Martens creative director

Darren Mckoy, former global creative director at Dr Martens, has joined VF Corp as global vice president of product design and creative direction at Timberland.

Orange County Business Journal
May 1st, 2025
Vans laying off 82 workers at Costa Mesa headquarters

Retailer Vans, whose parent company is VF Corp. (NYSE: VFC), is laying off 82 workers at its Costa Mesa headquarters, according to a Worker Adjustment and Retraining Notification (WARN) letter sent to state employment officials on April 29.

Footwear News
May 1st, 2025
Vans Owner VF Corp. Confirms 400 More Layoffs Across the Company

Previously, VF Corp. said in November 2023 that it had laid off about 500 employees across all its brands, corporate functions and geographies.