Full-Time

Senior Mobile Growth Marketing Manager

Posted on 7/5/2024

DataCamp

DataCamp

1,001-5,000 employees

Online platform for data science education

No salary listed

Senior, Expert

London, UK

Flexible working hours are available.

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • Proven experience in mobile growth (+5 years), with a strong understanding of paid channels, ASO, push notifications, and attribution.
  • Strong data analysis skills and the ability to translate insights into actionable strategies.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Innovative mindset with a passion for testing new ideas and driving continuous improvement.
  • Focused on achieving measurable results and driving growth for the mobile app.
  • Experience with Appsflyer or similar attribution tools is highly desirable.
Responsibilities
  • Manage and optimize all paid acquisition channels to drive app installs and user engagement.
  • Develop and implement ASO strategies to improve our app’s visibility and conversion rates in app stores.
  • Set up and maintain accurate attribution models to measure the effectiveness of our marketing efforts.
  • Own the Mobile App commercial results. You are the go-to person for everything related to the app.
  • Work closely with product, analytics, and growth engineering teams to align on goals and execute growth initiatives.
  • Analyze performance data to identify trends, insights, and opportunities for growth.
  • Stay up-to-date with industry trends and best practices to continuously improve our mobile growth strategies.

DataCamp is an online learning platform focused on teaching data science skills to individuals and businesses. It offers a variety of courses and learning tracks that cover topics such as data analysis, machine learning, and statistics, using popular tools like R, Python, and SQL. Users can learn at their own pace through video tutorials and coding challenges accessible from any web browser. For businesses, DataCamp provides customized plans to help employees improve their data skills, addressing the increasing need for data literacy in the workforce. The platform operates on a subscription model, allowing users to start learning for free but requiring a paid subscription for full access to all courses and features. DataCamp's goal is to make data science education accessible and convenient for everyone, from students to professionals and large enterprises.

Company Size

1,001-5,000

Company Stage

Early VC

Total Funding

$31.2M

Headquarters

New York City, New York

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with KNIME and Alteryx enhance DataCamp's course offerings and user engagement.
  • DataCamp's collaboration with EvolveMe introduces data science to a younger audience.
  • Growing demand for data literacy boosts DataCamp's market potential.

What critics are saying

  • Free platforms like EvolveMe may attract potential DataCamp users.
  • Mistral's Codestral Mamba offers competition in coding education.
  • Increased competition from Alteryx in data analytics education space.

What makes DataCamp unique

  • DataCamp offers interactive, in-browser coding for data science education.
  • The platform provides courses taught by industry experts in data science.
  • DataCamp for Business offers scalable training solutions for corporate clients.

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Benefits

Competitive salary

Stock options

Generous healthcare benefits

Fully paid parental leave

Personal development budget

Personal office equipment budget

International company trips and trainings

Free lunch and healthy snacks

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