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Sr. Director
Posted on 11/9/2022
Remote • Calabasas, CA, USA
Experience Level
Desired Skills
Data Analysis
  • Analytical, quantitative and qualitative skills including a strong understanding of online marketing, with experience in rigorous performance data environments and desire to test and learn
  • Creative thinking; excellent organization skills and high attention to detail; and the ability to build strong relationships and exercise excellent follow-up
  • Strong management, leadership, influencing and communication skills: listen, mentor, inspire, motivate and teach by example
  • Ability to manage multiple moving pieces, productively work through conflict, with creative problem-solving, time management, organizational, prioritization and decision making skills
  • Great understanding of trends assessment and customer insights
  • Excellent verbal and written communication skills with the ability to collaborate with team members and stakeholders at all levels
  • Ability to translate complex ideas and express them in concise, simple ways to understand
  • Ability to drive results at all levels, regardless of reporting structures
  • Ability to work in multiple projects simultaneously while meeting deadlines with frequent interruptions and redefined priorities
  • Demonstrated success in back-end marketing, with the ability to be self-directed, and intrinsically motivated
  • Thoughtful and self-reflective, willingness to learn. Team-player, hard-working, and resourceful
  • 8-10 years in online marketing experience, with a strong emphasis on customer growth & retention
  • Demonstrated experience with A/B testing, testing into & launching retention efforts at scale
  • Demonstrated experience in 'direct response' and branded campaigns and have driven meaningful results
  • Strong understanding of customer, marketing analytics and measurement
  • 3+ years experience of leading or managing teams
  • Proficient with GSuite (Google Docs, Sheets), MS Office
  • Prior experience in an e-commerce digital first brand in a fast growth environment and at scale
  • Bachelor's Degree in Marketing, Business Management or related field
  • MBA, preferred
  • Develop strategies and tactics to improve every customer touchpoint to drive lifetime value and profit
  • Partner with data and analytics to identify leading drivers for retention to build and implement appropriate programs
  • Create, execute, and continually optimize a data-informed testing plan
  • Forecast, measure, and report on results of retention efforts against identified metrics and opportunities for scale
  • Collaborate with brand leads to maintain brand voice and messaging
  • Drive strategy and execution of customer retention efforts as the company continues to scale growth, expand channel mix, and drive lifetime value by building habits & loyalty for unique customer segments
  • Partner with cross-functional leaders to grow the company subscription membership program, drive LTV, and reduce churns/skips
  • Be responsible for leading all CRM retention marketing efforts and increasing engagement and loyalty with new and existing customers
  • Collaborate with the creative team to develop a deep understanding of what resonates with customers and optimize content/messaging accordingly
  • Deeply understand the customer, their needs, wants, demands, and desires
  • Identify and build the best end-to-end customer lifecycle journey for our customers
  • Manage a team of 3-5 direct reports
Golden Hippo

201-500 employees

Direct-to-consumer marketing company
Company Overview
Golden Hippo’s mission is to deliver the best in health, wellness, beauty, and pet products to people all over the world. The company is a leader in direct-to-consumer marketing that works with doctors to industry-leading experts to develop the best-in-class products that set new industry standards for quality, efficacy, and innovation.
  • Flexible work arrangements
  • Employee stock ownership plan
  • Global charity impact
  • Generous matching 401k plan
  • Room for growth & results-based pay increases
  • Recognition programs
  • Company events
  • Free on-site gym & fully-stocked kitchen
Company Core Values
  • Be passionate about our business and changing people's lives
  • Build and deliver best-in-class products, and services
  • Build, nourish, and foster trusting relationships
  • Make strategic, data-driven decisions