Interim Director

Job Description

We need a Director/Senior Director-level integrated media strategist to support the Q4 transition of a national mattress retailer with approximately $200M in annual media investment and a roughly $26M Q4 plan. This person is the connective media lead: senior specialists will own data science, performance marketing, digital, and channel inputs, while this person owns the integrated plan, trade-offs, workstream direction, timeline, and client narrative. They must personally build the plan and presentation, resolve competing inputs, and guide the work from brief through activation.

Responsibilities

• Create the planning spine connecting business objectives, new-customer audience priorities, channel roles, investment choices, measurement, and activation.

• Build the approximately $26M Q4 recommendation across video, linear TV, CTV, audio, and roughly $1.5M in display.

• Set the workplan and decision cadence across senior specialists; clarify inputs, close gaps, resolve conflicts, and keep owners moving toward one recommendation.

• Translate Analytic Partners MMM and scenario planning, EDO, Intersect/video attribution, Adobe Analytics, and Google BDI/CDI work into clear planning decisions.

• Protect Q4 continuity while improving the most urgent elements of a fragmented national video mix, and separate safe near-term changes from deeper Q1 opportunities.

• Build and present the client-ready plan and deck, then carry approved decisions cleanly into activation with internal and partner teams.

Qualifications

Platforms + Measurement Products

Preferred: Analytic Partners MMM/scenario planning; EDO; Adobe Analytics; Video attribution; DV360; Amazon DSP; and Google BDI/CDI analysis. LiveRamp/CAPI identity and match-rate experience is also useful.

Qualifications

• Integrated media strategy and planning leadership at the Director or Senior Director level on large national accounts, with a hands-on record of building the work personally.

• Experience with high-consideration, omnichannel retail and media designed to drive store traffic, offline conversion, and sales.

• Strong fluency across linear TV, CTV, online video, audio, display, and programmatic, with the judgment to reconcile model outputs and in-market signals.

• Experience directing senior cross-functional contributors through a fast, high-stakes transition and presenting one decisive recommendation to clients.

• Understanding of brand and performance trade-offs, including new-versus-repeat growth, younger audience development, store traffic, and competitive promotional peaks.

Successful Delivery of the Scope

An approved, analytically grounded Q4 plan that activation teams can execute, with clear channel roles, investment logic, audience priorities, owners, and a longer-term roadmap, without losing momentum during transition.

Key Characteristics

• Pedigree: Director or Senior Director-level integrated media strategy background on large national accounts, comfortable being the connective lead without formal authority over contributors.

• Passion: Genuinely energized by turning multiple expert inputs into one clear, defensible recommendation under a hard deadline.

• Potential: Can guide senior specialists through a high-stakes transition and be trusted with a path to full-time if the fit is right.

• Play: Low-ego collaborator and hands-on builder rather than a pure orchestrator or project manager, comfortable navigating ambiguity.

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.

Compensation: 90 to 110 (USD) (HOURLY)