Full-Time
Brand Design Lead
Posted on 2/20/2026
Standard Bots
51-200 employees
Robotic automation provider offering subscription-based RO1
Compensation Overview
$140k - $170k/yr
New York, NY, USA
Remote
Hybrid work option; based in or near New York.
 UI/UX & Design (1) |
|---|
- 5–8 years of relevant design experience, ideally in-house at a brand or at an agency working on brand and marketing execution.
- A strong generalist with proven skills across digital content, web UX/UI, print, and video. Someone who can move between formats without missing a beat.
- Love for conversion rate optimization and A/B testing.
- Sharp eye for typography, layout, and visual consistency.
- Proficiency in our standard toolkit: Adobe Creative Suite, Figma, and Webflow.
- Ability to work independently and take a brief from concept to final asset with minimal hand-holding.
- Own the design and production of marketing assets including event and trade show collateral, print brochures and sales decks, web pages and blog graphics, social assets and email designs, swag, and more.
- Lightweight video editing including clipping raw footage into social shareable assets and adding on-screen text, light motion graphics, audio narration and music.
- Retouch and adapt photography including colorization, graphic overlays, and cropping for multiple formats and aspect ratios.
- Design responsive UX/UI in Figma and collaborate in developer implementation in Webflow.
- Uphold and evolve brand visual guidelines in close partnership with key stakeholders.
- Manage multiple concurrent projects with varying timelines and stakeholders.
- Experience designing for industrial, hardware, or B2B technology brands.
- Comfort working in a fast-paced startup environment where priorities can shift quickly.
- Familiarity with trade show or experiential design at scale.
- Based in or near New York, or open to hybrid work.
Standard Bots provides robotic automation solutions for SMEs. Its RO1 is a collaborative robot with a camera that handles tasks such as machine tending, pick-and-place, packing, sanding, polishing, palletizing, inspection, deburring, gluing, and painting, without requiring programming knowledge. It uses a subscription model starting at $500 per month per robot, including the robot, hardware replacements, remote troubleshooting, and ongoing support. The goal is to make automation affordable and easy for businesses, differentiating itself with simple operation, transparent pricing, and comprehensive maintenance.
Company Size
51-200
Company Stage
Series C
Total Funding
$287M
Headquarters
Glen Cove, New York
Founded
2016
Simplify's Take
What believers are saying
- Series C funding supports rapid factory expansion and hiring.
- Enterprise logos like NASA and Lockheed Martin strengthen credibility.
- No-code deployment broadens use cases across manufacturing workflows.
What critics are saying
- ABB, FANUC, and Universal Robots dominate channels and installed base.
- In-house manufacturing concentrates operational risk in Glen Cove.
- Service-heavy subscriptions can compress margins if deployments need frequent support.
What makes Standard Bots unique
- AI-native robots learn tasks through demonstration, not code.
- Glen Cove manufacturing and assembly anchor a U.S.-made supply chain.
- RO1 targets SMBs with affordable, easy-to-integrate automation.
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Benefits
Health Insurance
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Life Insurance
Disability Insurance
401(k) Company Match
Employee Stock Options
Paid Vacation
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↓ -3%2 year growth
↓ -3%Standard Bots selects Cognibotics' calibration for next-generation AI cobots. Calibration for next-generation AI cobots. Standard Bots, an AI-driven robotics company building collaborative robot arms in the United States, has selected Cognibotics' CogniCal calibration for its next-generation cobot platform. CogniCal delivers world-class accuracy, making robots easier to integrate and commission across a wider range of tasks. With accurate robots, training of AI driven robot tasks becomes more efficient and transferable between robot individuals; Critical for scalable intelligence. Standard Bots is known for its RO1 cobot and a new 30 kg, 2 m reach model. Both combine 6-axis arms with integrated AI, 3D vision, and no-code programming. "Cognibotics delivered the most robust and production-ready calibration technology we tested, outperforming both open-source and commercial alternatives. Their solution becomes a key enabler in how we scale Standard Bots," said Evan Beard, CEO of Standard Bots. Precision that scales across robots and sites. Robot accuracy makes application building easier and integration of e.g. cameras more valuable. CogniCal limits the difference between robot individuals, caused by geometry deviations and payload influence; phenomena that otherwise introduces noise in the AI system training data, or require costly adaptations of the robot programs in the classical case. "AI is changing how robots are programmed, but factories still rely on precision, uptime, and predictability. That's where Cognibotics comes in. By combining Standard Bots' AI-first cobots with our calibration, manufacturers get robots that are as accurate and stable as traditional high-end systems, but deployable at software speed," said Fredrik Malmgren, CEO, Cognibotics For end-users, this means shorter commissioning times, better predictability and AI-trained skills that are easily transferred between robots and sites. About Standard Bots. Standard Bots is a leading American robot manufacturer dedicated to making robots simple so humans can do more. Headquartered in Glen Cove, NY, Standard Bots designs and assembles industrial robots in the USA that are bolstered by programming software and AI training models developed in-house to provide a robust physical AI platform to the world. The company has received over $63M in funding led by General Catalyst with participation from Amazon Industrial Innovation Fund and Samsung Next. For more information, visit: standardbots.com About Cognibotics. Cognibotics is a Swedish motion-technology company pioneering intelligent automation that enhances productivity, sustainability, and human work quality. Its modular tech stack closes the gaps between existing industrial technologies while also providing new high-performance motion control, novel arm kinematics, a dynamic real-time software platform, intuitive motion programming, and emerging motion intelligence. Together, these technologies enable partners and customers to build smarter and more flexible automation systems. For more information, visit: cognbotics.com
Standard Bots opening new manufacturing facility in New York.
At The Automate Show, Standard Bots will demonstrate its in-house-developed physical AI, a groundbreaking technology designed specifically for its robots and powered by the NVIDIA Isaac platform.
Listen to this articleAWS and Isaac Sim can help accelerate robotics development, says NVIDIA. NVIDIA Corp. today announced at AWS re:Invent enhanced tools for robotics developers, as well as the availability of NVIDIA DGX Cloud on Amazon Web Services and offerings for artificial intelligence and quantum computing. The company said that NVIDIA Isaac Sim is now available on NVIDIA L40S graphics processing units (GPUs) in Amazon Elastic Cloud Computing (EC2) G6e instances. It said this could double scaling robotics simulation and accelerate AI model training. Isaac Sim is a reference application built on NVIDIA Omniverse for developers to simulate and test AI-driven robots in physically based virtual environments
Standard Bots, an AI-powered robotics startup, has raised $39M in Series B funding from investors that include led by General Catalyst.