Full-Time
Direct-to-consumer premium digital photo frames
$170k - $220k/yr
San Francisco, CA, USA + 1 more
More locations: New York, NY, USA
Hybrid
Must reside in NYC or SF and be onsite at least 3 days per week.
Aura Frames makes high-end digital photo frames that display and preserve memories with premium craftsmanship. Its frames connect to Wi-Fi and pair with a mobile app, enabling seamless photo transfer, cloud storage, and smart features like motion sensors and ambient light sensing to adjust display. The product line emphasizes superior display quality, durable materials, and thoughtful design, setting it apart in the consumer electronics and home decor space. Aura Frames differentiates itself through premium build, curated software features, and a direct-to-consumer approach that offers multiple models at different price points. The company’s goal is to help customers cherish moments at home by providing easy-to-use, aesthetically pleasing frames with reliable performance through a direct online and retail presence in the U.S.
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$40.9M
Headquarters
New York City, New York
Founded
2012
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401(k) Company Match
Health Insurance
Stock Options
Flexible Time Off
Lunch and snacks
$150 monthly fitness allowance
Remote Work Options
Hybrid Work Options
Wellness Program
Mental Health Support
Conference Attendance Budget
Professional Development Budget
Phone/Internet Stipend
Home Office Stipend
Flexible Work Hours
Family Planning Benefits
Aura has introduced the Ink, a cordless color e-paper frame designed to bridge the gap between the permanence of a printed photo and the flexibility of a connected device. The frame aims to give users a way to display more photos at home without adding another glowing screen. With up to three months of battery life on a single charge, Ink can be mounted flush to the wall or placed on a tabletop. A different kind of digital frame. Unlike traditional digital photo frames that rely on constant power and backlit displays, Ink uses a 13.3-inch color e-paper panel based on E Ink Spectra 6 technology. The result is a non-glowing, low-power display that reconfigures physical color particles to form each image in a 30-second process known as imprinting. This gives photos a subtle, vintage quality while consuming almost no energy once displayed. Aura's proprietary dithering algorithm expands the frame's six-color system of white, black, red, yellow, green, and blue into millions of tones, enhancing realism and detail. The company has paired that with adaptive front lighting that adjusts automatically to ambient conditions, giving images soft vibrancy without the glare of an LCD screen. When no one is nearby, a built-in motion sensor switches off the lighting to preserve battery life. Designed to fit naturally into a space. The frame's design follows Aura's emphasis on minimalism. The Ink's graphite bezel, paper-textured mat, and glossy display surface evoke the look of a framed print rather than a gadget. At just 0.6 inches thick and 3.2 pounds, it is the thinnest e-paper frame currently available. It comes with both a tabletop stand and wall-mount hardware for flexible placement. A wireless experience. With its rechargeable battery and Wi-Fi connectivity, Ink operates completely free of cords. Battery life varies depending on how often the front light is used, the number of image updates, and Wi-Fi strength, but Aura estimates up to three months on a single charge. The frame is controlled through the Aura app, available on iOS and Android, which allows users to upload photos, manage schedules, and invite others to contribute images. Photos can be sent via app, email, or linked cloud services like iCloud and Google Photos. The company also highlights its "Calm Tech Certified" recognition from the Calm Tech Institute, signifying that the device has been designed to minimize digital noise and distractions. Key specifications. * Display: 13.3-inch E Ink Spectra 6 color display, 1,600 x 1,200 resolution, 150 pixels per inch, glossy finish with paper-textured matting * Contrast Ratio: 30:1 * Viewing Angle: Nearly 180 degrees * Orientation: Portrait or landscape * Dimensions and Weight: 14.1 x 11.4 x 0.6 inches; 3.2 pounds * Battery Life: Up to 3 months on a single charge * Charging: USB-C, 100 - 240 V source, full charge in about 6 hours * Connectivity: Wi-Fi 2.4 GHz and 5 GHz * Controls: On-frame navigation buttons for next/previous photo, battery check indicator (green, yellow, red) * Photo Management: Shuffle or chronological transitions; overnight or scheduled updates * Light Sensor: Adaptive lighting with automatic shutoff * Motion Sensor: Turns off light when no one is nearby * Platform Support: Works with iOS 15+ and Android 8.0+ * Storage: Unlimited cloud storage with no subscription fees * Color and Finish: Graphite bezel, paper-textured mat Why it matters. For photographers and visual artists, the Ink represents a new way to present digital work in a physical space. Traditional digital frames often distract with constant motion or screen glare, but e-paper technology allows for subtle, gallery-like displays that more closely resemble prints. The frame's color rendering is still more muted than a backlit display, but its tonal richness and texture align well with fine art and lifestyle imagery. The wireless design and long battery life also make it practical for professional environments where power access and cable management can be challenging. With the ability to update remotely via the Aura app, the frame could serve as a low-maintenance portfolio display for photographers who want to rotate work periodically. Aura Ink is available now in the United States for $499 exclusively from Aura. It joins the company's lineup of digital HD frames, including the Carver, Aspen, and Walden models.
Aura is constantly working on new AI features to make its frames smarter and more user-friendly.
Aura, a photo and frame startup founded by early Twitter employees, has pulled in some funding as it gears up for the holiday season.