Full-Time

Senior Manager

Wpromote

Wpromote

501-1,000 employees

Digital marketing agency driving transformational brand growth

Data & Analytics

Senior

Remote in USA

Required Skills
Communications
Marketing
Asana
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • 4+ years experience working in digital media and marketing environment
  • 4+ years experience working with media data
  • Strong client-facing experience at a digital media or performance marketing agency or similar environment
  • Functional understanding of marketing and advertising technology platforms
  • Ability to collaborate with technical teams to define requirements for building data models and analytics for digital marketing
  • Experience with creating and implementing data taxonomy governance best practices
  • Proficiency in Excel, Google Sheets, and Google Slides
  • Excellent verbal communication skills
  • Excellent project management skills
  • Experience or familiarity with marketing analytics including Media Mix Modeling, Multi-Touch Attribution, and Incrementality Testing
Responsibilities
  • Owning and project managing Data Strategy & Analytics tasks for a portfolio of clients
  • Acting as the strategic lead for end-to-end measurement solutions
  • Working closely with paid media buyers to support analysis of performance measurement
  • Educating, training, and leading the build-out of data taxonomy across clients
  • Running weekly project management sprint sessions with cross-functional technical teams
  • Communicating with clients and internal stakeholders on data needs
  • Partnering with Data Strategy & Analytics leadership to design processes
  • Creating new Asana task templates
  • Identifying new measurement needs for clients
  • Coaching mid-level Data Strategists by reviewing deliverables
  • Ensuring quality assurance checks and best practices are in place

Wpromote, an award-winning digital marketing agency, is recognized for its culture of creativity and innovation, with a track record of delivering transformative business outcomes by leveraging proprietary technology and data-driven strategies. The company's competitive advantage lies in its ability to outsmart rather than outspend competitors, driving significant growth for a diverse range of clients from industry leaders to disruptive startups. As a leader in the Forrester Performance Marketing Wave, Wpromote's commitment to challenging the status quo and prioritizing clients' goals over their own bottom line sets them apart in the industry.

Company Stage

Private

Total Funding

N/A

Headquarters

El Segundo, California

Founded

2001

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

-3%

2 year growth

-20%
INACTIVE