Lifecycle Marketing Manager

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core valuesare our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 150 countries that we support.

The Opportunity:
 

Are you a strategic and data-driven marketing professional with a passion for building lasting customer relationships? Do you thrive in a fast-paced environment where your work has a direct, measurable impact on customer retention and revenue growth?

We're looking for a Lifecycle Marketing Manager to be the driving force behind our customer lifecycle strategy. This isn't just a tactical role—you will be a key player in bridging Marketing, Product, Sales, and Customer Experience to ensure a seamless, high-quality journey for our customers. You will build, implement, and optimize a full-funnel strategy focused on onboarding, activation, churn prevention, and re-engagement, with a primary focus on our core business partners: study abroad consultants across diverse geographic regions.

As we expand our product-led growth initiatives, your expertise will be critical in delivering personalized, data-informed marketing at scale. You will directly influence customer lifetime value (CLV) and long-term success for our partners, playing a vital role in our company's sustained growth.

This role reports to the Associate Director, Partners Marketing.

What you'll do:

• Architect and own the end-to-end customer lifecycle strategy, from onboarding and activation to churn prevention and re-engagement.

• Build, test, and scale multi-channel campaigns (e.g., email, WhatsApp, in-app messaging) that are deeply personalized and behaviorally triggered to improve customer engagement and retention.

• Establish a strong analytical framework for lifecycle marketing by defining key metrics, building dashboards, and delivering actionable insights to drive continuous improvement.

• Partner closely with Product, Sales and Customer Experience to align on customer needs, reduce friction points, and ensure a cohesive experience across all touchpoints.

• Collaborate with Product, Sales Operations, and Data Science teams to leverage customer data and a rich understanding of our user base to inform and execute retention and growth initiatives.

• Drive efficiency and performance by creating and optimizing automated workflows and segmentation strategies that allow us to deliver a personalized experience at scale.
   

What you bring to the table:

• 3+ years of proven experience in a lifecycle, performance, or growth marketing role, ideally within a SaaS or product-led growth environment.

• A strong analytical mindset with demonstrated experience using data to inform strategy, build reports, and optimize campaigns.

• Expertise in marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, Braze) and a deep understanding of multi-channel orchestration.

• Experience building and executing behavioral and triggered campaigns at scale for large user databases.

• Exceptional collaboration and communication skills with the ability to build strong relationships across diverse teams, including Sales, CX, Product, and Data.

• Comfortable in driving both strategy and execution of initiatives, from project management, to campaign ideation and copy creation.

• A resourceful and proactive approach, with the ability to own initiatives and drive change in a dynamic, global environment.

Why This Role Matters:

This role is more than just a job—it's an opportunity to have a profound impact on our business and our customers. You will be at the forefront of our strategy to build lasting relationships with our partners, drive customer success, and ultimately, fuel the company's growth. Your work will directly contribute to our mission of connecting students and educators globally, ensuring our partners are not only successful but feel supported every step of the way.

About ApplyBoard

ApplyBoard empowers students around the world to access the best education. With more than 1,000,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.

ApplyBoard’s 1,200 global team members in 30 countries assist students and our 1,500 partner institutions by empowering the international student sector with innovative technology and insights. As a five-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard is growing and scaling like few other companies. On top of our strong growth, our people are growing personally and professionally. ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.

Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.

ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.