Full-Time

Senior Performance Marketing Manager

Tines

Tines

501-1,000 employees

Workflow and AI orchestration platform

Compensation Overview

$210k - $240k/yr

Remote in USA + 2 more

More locations: Boston, MA, USA | Dublin, Ireland

Remote

Remote role; US Eastern or Central Time or Ireland allowed.

Category
Growth & Marketing (1)
Required Skills
Google AdWords
Data Analysis

Get referred to Tines

See people who can refer or advise you

Requirements
  • 10+ years of experience in B2B SaaS performance marketing, growth marketing, or paid acquisition
  • Proven experience owning and scaling paid acquisition programs across multiple digital channels
  • Deep hands-on expertise with platforms such as Google Ads, LinkedIn Ads, Reddit Ads, and other B2B acquisition channels
  • Strong understanding of paid search, paid social, audience targeting, bidding strategies, campaign optimization, landing page optimization, and conversion rate optimization
  • Experience managing significant paid media budgets and making investment decisions based on business outcomes
  • Strong analytical skills with the ability to translate performance data into actionable insights
  • Experience partnering with agencies while maintaining accountability for campaign performance
  • Experience working cross-functionally with marketing, RevOps, Sales, and other key business stakeholders
  • Strong creative judgment, with the ability to connect messaging, creative, offers, and landing page experience to campaign performance
  • Curiosity about AI and modern marketing technology, with a desire to continuously improve execution, experimentation, and productivity
Responsibilities
  • Own the strategy, execution, and performance of paid acquisition across search (Google Ads, Bing), paid social (incl. LinkedIn, Meta, X), display (Google Ads, Influ2), review sites (G2, GDN), communities (Reddit), retargeting, and emerging channels like CTV
  • Manage and optimize campaigns across targeting, audience segmentation, bidding strategies, messaging, creative, landing pages, and conversion paths to maximize pipeline growth and return on investment
  • Serve as the strategic paid acquisition partner for Demand Generation, Growth Marketing, ABM, and Web Marketing, translating marketing objectives into high-performing paid acquisition strategies
  • Partner with Regional Field Marketing teams to develop paid acquisition strategies that support regional pipeline goals across North America, EMEA, and APAC
  • Support Revenue Marketing's acquisition goals by developing paid acquisition strategies that drive qualified pipeline, product adoption, and measurable business outcomes
  • Partner with Brand, Content, Product Marketing, and Web Marketing to improve campaign messaging, creative performance, and post-click conversion
  • Own paid media reporting, performance analysis, budget recommendations, and investment planning, partnering closely with RevOps and Finance to improve attribution, visibility, and return on investment
  • Manage agency partners while maintaining accountability for campaign performance and business outcomes
  • Continuously evaluate new channels, technologies, AI-enabled workflows, and best practices to improve campaign performance and execution efficiency

Tines is a workflow and AI orchestration platform that helps organizations run and automate thousands of mission-critical workflows securely, so teams can work more effectively, reduce risk, and lower technical debt. How it works: The platform coordinates and automates diverse workflows across different teams, using AI to guide and streamline tasks. It operates securely at scale, ensuring that processes run reliably and safely every day for customers such as Canva, Databricks, Elastic, Kayak, Intercom, and McKesson. How it differs from competitors: Tines emphasizes an impact-first approach that focuses on enabling teams to get important work done while mitigating risk and reducing tech debt, through a scalable, secure workflow orchestration platform used across many departments and industries. Goal: To help organizations operate more effectively by automating and coordinating work across teams, reducing risk and technical debt, and letting people focus on the tasks that matter most.

Company Size

501-1,000

Company Stage

Series C

Total Funding

$271.1M

Headquarters

Dublin, Ireland

Founded

2018

Get referred to Tines

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • July 28, 2026 Tines launched 3B after tripling enterprise customers and reaching 124% NRR.
  • March 2026 Tines announced 100 U.S. hires, signaling aggressive demand-driven expansion.
  • July 21, 2026 Government Solutions and DHS CDM listing unlock federal procurement pipelines.

What critics are saying

  • June 18, 2026 Klue breach exposed Salesforce data, proving third-party integrations remain attack surfaces.
  • July 13, 2026 status page warned self-hosted Helm upgrades can delete namespaces and data.
  • 3B targets crowded AI workflow rivals; a weak product shift would erode Stories adoption.

What makes Tines unique

  • July 2026 Tines 3B unifies building, running, and governing AI workflows.
  • Tines keeps isolated execution, credential protection, and full logging for regulated enterprise automation.
  • Dublin-Boston co-headquarters and CMMC Level 2 position Tines for U.S. public sector trust.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Remote Work Options

Flexible Work Hours

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-1%

2 year growth

1%
Sifted
Jul 31st, 2026
Cybersecurity unicorn Tines overhauls no-code platform with AI after CEO sees 'sell-by date

Irish cybersecurity unicorn Tines has launched a new AI platform, marking a significant shift from its original no-code product. Cofounder and CEO Eoin Hinchy acknowledged that the company's founding product had a clear "sell-by date." The Dublin-based startup, which achieved unicorn status in its previous funding round, unveiled the new AI-powered platform this week. The move represents a strategic pivot as the company adapts to changing market demands and technological advancement in the cybersecurity sector. Hinchy's candid admission highlights the challenges faced by technology companies in maintaining relevance as artificial intelligence reshapes traditional software approaches. The transition suggests Tines is positioning itself to remain competitive in an increasingly AI-driven cybersecurity landscape.

PR Newswire
Jul 28th, 2026
Tines launches 3B to help enterprises govern AI workflows, apps and agents.

Tines launches 3B to help enterprises govern AI workflows, apps and agents. Jul 28, 2026, 09:15 ET After tripling its enterprise customer base, Tines rebuilt its platform for a world where every employee can build with AI. DUBLIN and BOSTON, July 28, 2026 /PRNewswire/ - Tines, the intelligent workflow company trusted by enterprises including Coinbase, Reddit and SAP today launches Tines 3B, an AI-native platform for building, running and governing enterprise workflows, applications and agents securely at scale. AI has made it possible for every employee to build software in minutes. The result is an explosion of vibe-coded software spread across the enterprise, much of it built outside traditional IT processes and lacking the governance, visibility and controls enterprises require. The launch comes as the pace of building accelerates, and organizations struggle to deploy, govern and operate that software safely, and at scale. In a recent IBM study, 77% of CxOs reported that AI adoption is already outpacing current governance capabilities. "AI has made creating software almost effortless. The hard part isn't building anymore, it's connecting that software to your systems, knowing what's running, whether you can trust it, and who's responsible for it. We saw that challenge emerging again and again with customers and started referring to it as 'Wild Code.' Once we understood the problem, it became obvious that simply bolting AI onto our existing product wasn't the answer", said Eoin Hinchy, Tines co-founder and CEO. "We built Tines 3B because we believe enterprises need an environment designed specifically to build, run and govern AI-generated workflows, applications and agents." Tines 3B helps organizations build with AI while giving IT and Security the control to run that work safely at enterprise scale. With Tines 3B, users can: * Build: In 3B, users describe what they want in natural language and Tines 3B builds it, connecting to the tools, systems, and data their organization has authorized. * Run: Builders can deploy apps, agents and automations instantly across the enterprise. It runs securely with credential protection, isolated execution, and full logging. 3B's self-healing capabilities, which fix inconsistencies and edge cases, ensures that important work keeps running. * Monitor: The 3B environment acts as a single place to see and orchestrate all apps, agents, integrations, and automations happening across systems. Teams can build workflows directly in Tines 3B or any other preferred coding assistants, and use 3B to run and monitor their entire workflow environment from a single system. Tines 3B was built by and for security and IT practitioners for environments where failure has real consequences. Every workflow step runs in a completely isolated environment, executes, and disappears. This makes cross-contamination between runs or users architecturally impossible. Sensitive data is never exposed and governance is embedded from the start. "For years, Tines has been a trusted tool for our IT team and 3B is an exciting step forward," said Emanuele Sparvoli, Senior Director of IT at Fin, formerly known as Intercom. "It provides an environment where employees across our organization can build their own workflows, while our IT team retains the control and governance needed to enable innovation at scale. "Like many IT teams, we think carefully about the governance challenges that come with AI - security risks, rising costs and shadow AI. 3B's governance and monitoring capabilities, including strong credential protection and access controls, were central to our decision to deploy it. We're a few weeks into our rollout and already see 3B becoming a critical part of how teams build at Fin." Founded by Eoin Hinchy and Thomas Kinsella in Dublin in 2018, Tines was most recently valued at $1.125 billion during its Series C raise in 2025. Tines has tripled its enterprise customer base year over year, with companies including Coinbase, SAP, Experian, Reddit, Notion and Mars relying on the platform for their most critical workflows. A 124% net revenue retention rate, 302% growth in adoption of AI capabilities, and 59% weekly-to-monthly active user ratio - a benchmark more commonly associated with consumer applications than enterprise software - reflect deepening adoption across the customer base. Tines 3B is available today while the original Tines platform, Tines Stories, continues to power mission-critical workflows for customers. For more information, visit tines.com/3b. About Tines Tines is the intelligent workflow company trusted by the world's most advanced enterprises. Organizations like Coinbase, Mars, Reddit, and SAP use Tines to power their most important workflows. With Tines, they've built a secure, flexible foundation to operationalize AI agents, unlocking productivity, moving faster, and future-proofing how work gets done. Co-headquartered in Dublin and Boston, Tines has raised $272M from investors including Goldman Sachs, SoftBank, Felicis, Addition, Accel, Blossom Capital, and Lux Capital. SOURCE Tines

SiliconANGLE Media
Jul 28th, 2026
Tines seeks to tame 'wild code' AI sprawl.

Tines seeks to tame 'wild code' AI sprawl. Workflow automation company Tines Security Services Ltd. today launched Tines 3B, an artificial intelligence-native platform for building, running and governing enterprise workflows, applications and agents. The product targets a problem Tines has taken to calling "Wild Code," the sprawl of AI-generated software now being assembled inside enterprises by employees working outside traditional information technology processes. Much of it connects to corporate systems and data with no record of what is running, who owns it or whether it can be trusted. IBM Corp. put a number on that gap in June, reporting that 77% of the 2,000 technology executives it surveyed across 33 geographies said AI adoption at their organizations had already outpaced governance capabilities. "AI has made creating software almost effortless. The hard part isn't building anymore, it's connecting that software to your systems, knowing what's running, whether you can trust it, and who's responsible for it," said co-founder and Chief Executive Eoin Hinchy. "We built Tines 3B because we believe enterprises need an environment designed specifically to build, run and govern AI-generated workflows, applications and agents." Users describe what they want in natural language and 3B builds it, connecting only to the tools, systems and data an organization has authorized. Finished apps, agents and automations can be deployed across the enterprise immediately, with credential protection, isolated execution and full logging. A self-healing capability is designed to catch inconsistencies and edge cases so workflows keep running when they hit conditions their builder did not anticipate. The third piece is monitoring. Tines positions 3B as a single console for every app, agent, integration and automation running across an organization's systems, including workflows built elsewhere. Teams can build in 3B or in a coding assistant of their choice and still manage the result from one place. Architecturally, every workflow step in 3B runs in an isolated environment that executes and then disappears, which Tines said makes cross-contamination between runs or between users impossible by design rather than by policy. Emanuele Sparvoli, senior director of IT at Fin, the company formerly known as Intercom Inc., said governance and monitoring features, including credential protection and access controls were central to the decision to deploy 3B. Fin is a few weeks into its rollout. Tines was founded in Dublin in 2018 by Hinchy and Thomas Kinsella and now operates from co-headquarters in Dublin and Boston. The company says it has tripled its enterprise customer base year over year, with customers including Coinbase Global Inc., SAP SE, Experian plc, Reddit Inc., Notion Labs Inc. and Mars Inc. Net revenue retention sits at 124%, adoption of the company's AI features has grown 302% and 59% of monthly active users return weekly, a ratio more typical of consumer software than enterprise tools. Tines 3B is available today. The original platform, Tines Stories, remains supported. The company is venture capital-backed, with Goldman Sachs Group Inc. leading Tines most recent raise, a $125 million Series C in February 2025 at a $1.125 billion valuation. Other backers include SoftBank, Group Corp., Felicis Ventures Management Co., Addition Ventures, Accel Partners LP, Blossom Capital LLP and Lux Capital Management. Tines has raised $272 million to date. Image: Tines. A message from John Furrier, co-founder of SiliconANGLE: Support its mission to keep content open and free by engaging with theCUBE community. Join theCUBE's Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities. * 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more * 11.4k+ theCUBE alumni - Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network. Are you AWS customer? Support SiliconANGLE Financially by buying your AWS services from its Marketplace portal page and links. About SiliconANGLE Media SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios - with flagship locations in Silicon Valley and the New York Stock Exchange - SiliconANGLE Media operates at the intersection of media, technology and AI. Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Its new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.

BusinessChief Asia
Jul 28th, 2026
Tines launches 3B to help enterprises govern AI workflows, apps and agents.

Tines launches 3B to help enterprises govern AI workflows, apps and agents. After tripling its enterprise customer base, Tines rebuilt its platform for a world where every employee can build with AI. DUBLIN and BOSTON, July 28, 2026 /PRNewswire/ - Tines, the intelligent workflow company trusted by enterprises including Coinbase, Reddit and SAP today launches Tines 3B, an AI-native platform for building, running and governing enterprise workflows, applications and agents securely at scale. AI has made it possible for every employee to build software in minutes. The result is an explosion of vibe-coded software spread across the enterprise, much of it built outside traditional IT processes and lacking the governance, visibility and controls enterprises require. The launch comes as the pace of building accelerates, and organizations struggle to deploy, govern and operate that software safely, and at scale. In a recent IBM study, 77% of CxOs reported that AI adoption is already outpacing current governance capabilities. "AI has made creating software almost effortless. The hard part isn't building anymore, it's connecting that software to your systems, knowing what's running, whether you can trust it, and who's responsible for it. We saw that challenge emerging again and again with customers and started referring to it as 'Wild Code.' Once we understood the problem, it became obvious that simply bolting AI onto our existing product wasn't the answer", said Eoin Hinchy, Tines co-founder and CEO. "We built Tines 3B because we believe enterprises need an environment designed specifically to build, run and govern AI-generated workflows, applications and agents." Tines 3B helps organizations build with AI while giving IT and Security the control to run that work safely at enterprise scale. With Tines 3B, users can: * Build: In 3B, users describe what they want in natural language and Tines 3B builds it, connecting to the tools, systems, and data their organization has authorized. * Run: Builders can deploy apps, agents and automations instantly across the enterprise. It runs securely with credential protection, isolated execution, and full logging. 3B's self-healing capabilities, which fix inconsistencies and edge cases, ensures that important work keeps running. * Monitor: The 3B environment acts as a single place to see and orchestrate all apps, agents, integrations, and automations happening across systems. Teams can build workflows directly in Tines 3B or any other preferred coding assistants, and use 3B to run and monitor their entire workflow environment from a single system. Tines 3B was built by and for security and IT practitioners for environments where failure has real consequences. Every workflow step runs in a completely isolated environment, executes, and disappears. This makes cross-contamination between runs or users architecturally impossible. Sensitive data is never exposed and governance is embedded from the start. "For years, Tines has been a trusted tool for our IT team and 3B is an exciting step forward," said Emanuele Sparvoli, Senior Director of IT at Fin, formerly known as Intercom. "It provides an environment where employees across our organization can build their own workflows, while our IT team retains the control and governance needed to enable innovation at scale. "Like many IT teams, we think carefully about the governance challenges that come with AI - security risks, rising costs and shadow AI. 3B's governance and monitoring capabilities, including strong credential protection and access controls, were central to our decision to deploy it. We're a few weeks into our rollout and already see 3B becoming a critical part of how teams build at Fin." Founded by Eoin Hinchy and Thomas Kinsella in Dublin in 2018, Tines was most recently valued at $1.125 billion during its Series C raise in 2025. Tines has tripled its enterprise customer base year over year, with companies including Coinbase, SAP, Experian, Reddit, Notion and Mars relying on the platform for their most critical workflows. A 124% net revenue retention rate, 302% growth in adoption of AI capabilities, and 59% weekly-to-monthly active user ratio - a benchmark more commonly associated with consumer applications than enterprise software - reflect deepening adoption across the customer base. Tines 3B is available today while the original Tines platform, Tines Stories, continues to power mission-critical workflows for customers. For more information, visit tines.com/3b. About Tines Tines is the intelligent workflow company trusted by the world's most advanced enterprises. Organizations like Coinbase, Mars, Reddit, and SAP use Tines to power their most important workflows. With Tines, they've built a secure, flexible foundation to operationalize AI agents, unlocking productivity, moving faster, and future-proofing how work gets done. Co-headquartered in Dublin and Boston, Tines has raised $272M from investors including Goldman Sachs, SoftBank, Felicis, Addition, Accel, Blossom Capital, and Lux Capital. SOURCE Tines

PR Newswire
Jul 21st, 2026
Tines launches government solutions division with CMMC Level 2 certification

Tines, an intelligent workflow automation company, has launched Tines Government Solutions to serve federal, state, and local government agencies. The company has achieved Cybersecurity Maturity Model Certification (CMMC) Level 2 and is listed on the Department of Homeland Security's CDM Approved Products List. Tines' platform enables public sector teams to automate workflows, integrate AI agents, and connect tools across systems. The company already serves dozens of government organisations alongside commercial clients including Coinbase, Mars, Reddit, and SAP. The launch reflects Tines' commitment to tailored public sector services. Earlier this year, the Boston and Dublin-based company announced plans to create 100 new jobs in the United States. Tines has raised $272 million from investors including Goldman Sachs, SoftBank, and Accel.