Full-Time

Product Marketing Manager

Posted on 8/22/2025

Lithic

Lithic

51-200 employees

Platform to issue and manage cards

Compensation Overview

$142k - $174k/yr

New York, NY, USA

Hybrid

Three days on-site per week in NYC office; core days Tue/Thu, third day flexible.

Category
Product (1)
Required Skills
Sales
Marketing
Requirements
  • 5-7+ years of experience in product marketing within the Fintech or payments space
  • Proven success in creating compelling messaging and product marketing assets from the ground up for highly technical products
  • Excellent communication skills and the ability to articulate complex concepts clearly and persuasively in written content
  • Strong capacity for cross-functional collaboration, building relationships with stakeholders across all levels of the organization including technical teams and domain experts across compliance, risk, and similar functions
  • Data-driven mindset with experience in leveraging insights to drive decision-making
  • Adaptability in a fast-paced and dynamic startup environment, with a strong bias towards action
Responsibilities
  • Developing and refining assets to support the GTM team in driving deal velocity and product adoption, including sales enablement materials such as decks, one-pagers, case studies, whitepapers, and blog posts
  • Crafting compelling product positioning and messaging that effectively conveys Lithic’s unique value proposition for existing products and new product launches
  • Supporting teams in creating presentations, demos, RFP responses, and similar, to ensure company narrative and product messaging is positioned accurately
  • Website testing and optimizing working collaboratively with design and partners
  • Collaborate across the Marketing, Product, Sales, and other internal teams across a range of disciplines to execute on your work

Lithic provides a platform for businesses to create and manage their own card programs, including credit, debit, or prepaid cards. It uses direct card network integrations and a native core system to issue virtual and physical cards, control digital wallets, handle disputes, and enforce dynamic spend controls. The platform also offers a PCI-compliant iFrame to protect customer data and modular KYC/KYB features that can fit into existing setups. Unlike providers that rely on third parties, Lithic enables companies to bring bank relationships, money movement, and program management in-house as they scale, improving economics and simplifying implementation. Lithic earns revenue by charging for platform usage and card-related services, with pricing likely based on card issuance volume and transaction processing. Its goal is to help businesses scale their card programs with greater control, security, and flexibility.

Company Size

51-200

Company Stage

Series C

Total Funding

$163.3M

Headquarters

New York City, New York

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Commercial credit products command higher margins and longer customer lifetime value than consumer prepaid.
  • Stablecoin settlement expansion with USDC and multi-currency reconciliation captures institutional adoption demand.
  • AFC membership and built-in compliance systems position Lithic to win enterprise clients prioritizing regulatory certainty.

What critics are saying

  • CFPB open banking rule effective July 2026 commoditizes proprietary Authorization Intelligence by mandating API exposure.
  • Stripe Issuing undercuts pricing with lower per-transaction fees, eroding market share among scaling fintechs.
  • Visa Direct policy shift prioritizes direct integrations, reducing Lithic's interchange revenue by 20–30% on push volumes.

What makes Lithic unique

  • Direct card network integrations reduce implementation time and improve economics versus third-party processors.
  • Authorization Rules with real-time fraud prevention and granular spend controls built into platform.
  • Multi-network support including Visa, Mastercard, and American Express enables differentiated product positioning.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

401(k) Company Match

Life Insurance

Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
American Fintech Council
Mar 24th, 2026
Lithic joins American Fintech Council (AFC) to advance programmable card issuing and money movement.

Lithic joins American Fintech Council (AFC) to advance programmable card issuing and money movement. Leading card issuing and processing platform enables fintechs to build, manage, and scale card programs New York, NY (March 24, 2026) - The American Fintech Council (AFC), the largest industry association representing both responsible fintech companies and innovative banks, announced the addition of Lithic as its newest member. Lithic is the leading provider of programmable card issuing and money movement infrastructure, enabling clients to launch and operate a wide array of consumer and commercial card programs across debit, prepaid, charge and revolving credit product types. As an AFC member, Lithic joins a network of financial leaders focused on improving transparency, clarity, and consumer protection in the financial system. "Lithic is helping modernize card issuing and payments infrastructure by providing technology that integrates issuance, transaction processing, and operational management into a single platform," said Phil Goldfeder, CEO of the American Fintech Council. "Its tools give financial institutions and technology companies the ability to scale programs more efficiently, maintain regulatory compliance, and deliver better experiences for their customers. We're pleased to welcome Lithic as a member and look forward to collaborating with their team to advance responsible innovation in card and payment services." Lithic's platform provides direct connections to American Express, Mastercard, Visa, and the Federal Reserve, giving clients the payments infrastructure to run card programs at scale. Its Authorization Intelligence layer incorporates real-time context, permissions, and continuous risk signals into every transaction decision. "Companies building card programs today need more than issuance, they need built-in fraud prevention and compliance systems that can scale with them," said Bo Jiang, Co-founder and CEO of Lithic. "We joined AFC because we believe getting the policy and standards environment right matters as much as the technology. We're looking forward to contributing to those conversations alongside other leaders who are building for the next generation of payments." A standards-based organization, the American Fintech Council (AFC) is the largest and most diverse trade association representing financial technology (fintech) companies and innovative banks. On behalf of over 150 member companies and partners, AFC promotes a transparent, inclusive, and customer-centric financial system by supporting responsible innovation in financial services and encouraging sound public policy. AFC members foster competition in consumer finance and pioneer products to better serve underserved consumer segments and geographies. About Lithic Lithic is the leading card issuing company built for high-growth technology companies. Lithic's APIs and operational enablement services enable businesses to move money, build card programs, and issue debit, credit, and prepaid cards to consumers and businesses with unparalleled ease and flexibility. Lithic is committed to providing innovative solutions that meet the evolving needs of the financial services industry. For more information, visit www.lithic.com.

Lithic
Dec 3rd, 2025
Coinstar Selects Lithic to Power New GPR Card, Transforming Physical Currency into Digital Financial Services

Coinstar selects Lithic to power new GPR card, transforming physical currency into digital financial services. Lithic Lithic announced it has been selected by Coinstar(R), LLC to power the new CINQ by Coinstar(TM) Debit Card, a general-purpose reloadable (GPR) product. The card integrates with the CINQ by Coinstar(TM) digital wallet and converts physical currency into funds that can be accessed through both virtual and physical cards. The CINQ by Coinstar(TM) Debit Card is issued by Lead Bank. The CINQ by Coinstar(TM) Debit Card is designed for cash-preferred consumers who want flexible ways to manage their money. Through more than 10,000 participating Coinstar kiosks across the United States, users can convert loose change and cash into digital funds that are available within minutes. Lithic enables Coinstar to recognize kiosk-loaded funds in near real time, allowing users to spend with virtual card credentials shortly after funds are inserted. As the full stack issuer processor, Lithic supports account creation, balance management, card issuing, and transaction processing. Users can create account credentials, complete KYC, and receive a virtual card loaded with their funds in near real time. The platform supports full GPR capabilities, including direct deposit, ATM access, and everyday purchases. Lithic provides ledgering, card issuing, transaction processing, managed disputes and chargeback services, physical card printing and fulfillment, and advanced fraud prevention through real-time authorization decisioning. The partnership also includes ACH payment management, fees and transfers, settlement reconciliation, reporting, and specialized data mapping to support Coinstar's program management requirements. "Our partnership with Lithic reflects our commitment to building a financial inclusion platform that gives consumers more flexible ways to manage their money. Lithic's technical expertise and collaborative approach have been essential in bringing the CINQ by Coinstar(TM) Debit Card to market and enabling future capabilities like early direct deposit and ACH bill pay. Together, we are expanding access to digital financial services for the consumers who rely on us most," said Brandon Thompson, chief commercial officer at Coinstar. The CINQ by Coinstar(TM) Debit Card expands Coinstar's digital transformation by bringing more on-kiosk functionality into the digital world. The card is available now in the United States through Coinstar's kiosk network and the CINQ by Coinstar(TM) digital wallet.

PYMNTS
May 14th, 2025
Lithic Expands Card Issuing Platform To Include American Express Network

Lithic has expanded its card issuing platform to enable FinTechs operating in the United States to issue cards on the American Express network. This addition unlocks a new network option for FinTechs looking to launch debit, credit and prepaid cards, Lithic said in a Wednesday (May 14) press release. “By empowering FinTechs to issue cards on the American Express network, our customers now have a differentiated product choice that can deliver exceptional value to their users,” Lithic CEO Bo Jiang said in the release

Business Wire
Dec 9th, 2024
Lithic Announces Commercial Revolving Credit API, Bringing Enhanced Flexibility to Business Credit Card Programs

Lithic announces Commercial Revolving Credit API, bringing enhanced flexibility to Business Credit Card programs.

Lithic
Sep 24th, 2024
Announcing Next-Generation Authorization Rules

Lithic, Inc. is excited to announce the launch of Lithic Authorization Rules, the next evolution of Lithic-hosted authorization control.

INACTIVE