Junior CRM Specialist
Farfetch Platform Solutions
Posted on 3/27/2023

5,001-10,000 employees

Online luxury fashion retail platform
Company Overview
Farfetch's mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.
London, UK
Experience Level
Desired Skills
Data Science
Google Analytics
  • Previous experience in a CRM role
  • Experience working with an ESP (preferably Responsys)
  • Experience working in a client-facing role (preferred)
  • Excellent communication skills
  • Outstanding execution skills with strong attention to detail
  • Outstanding work planning and time management skills: ability to prioritize
  • Ability to work as part of a team whilst also operating pro-actively and independently
  • Ability to appropriately combine attention to detail with longer-term big-picture/strategic thinking
  • Ability to translate complex technical concepts to team members and clients
  • Knowledge of Microsoft Excel
  • Experience with Google analytics
  • Management and execution of CRM Strategy for leading fashion brands
  • Build a strong working relationship with the brand and support them achieve their growth targets
  • Day-to-day management and execution of CRM campaigns, liaising with the brand and CRM Production Specialists to deliver campaigns on time and as per specification
  • Build email campaigns and programs within our 3rd party ESP (Responsys)
  • Analyse CRM performance and provide insights and recommendations to the brand based on these results
  • Launch new automated personalised CRM campaigns, working with BI, Data Science and Product on data requirements
  • Work with internal teams such as Product, BI and development teams to define and prioritise the CRM tech development roadmap
  • Support the brand to develop and refine relevant customer segments for targeted campaigns
  • Have a test-and-learn approach to new digital marketing initiatives