Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.
We’re a diverse and global community made up of Farfetchers, our partners and our customers, which we believe is at the heart of our success. Everything we do is centred around our values - Be Human, Think Global, Be Revolutionary, Todos Juntos, Be Brilliant, Amaze Customers - which define our beliefs and our actions. We welcome difference and foster a consciously inclusive environment for everyone. We are Farfetch For All.
MARKETING
We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.
LONDON
Our London office is located in Old Street, London’s tech hub, and is home to a broad range of teams including Commercial, Marketing, and Product. Our open plan space is ideal for collaborative working and sharing ideas, or you can enjoy some quiet time in our dedicated library. We also have a large outdoor terrace which is the perfect spot to have a team lunch or host events.
THE ROLE
In this role you will be responsible for planning and executing CRM strategies for some of the leading brands in the fashion industry. You will liaise with the brands closely on a day-to-day basis and drive their CRM strategy to enable revenue growth and brand loyalty. Additionally, you will play a key role in defining and executing on the tech roadmap and strategy. You will work closely together with other members of the CRM team and the clients, but you will also form a close relationship with our Product, BI, and Development teams who are based in our office in Portugal. You will be given the opportunity to further develop your technical, as well as client-facing and strategy skills. Reporting into the Senior CRM Manager, you will play a key role in ensuring we deliver the best possible CRM solutions and service to the FPS clients.
The role will be ideal for someone who is looking for an exciting growth opportunity in a fast-paced environment and is looking to make an immediate impact. You are an excellent communicator and passionate about all things digital.
WHAT YOU’LL DO:
- Management and execution of CRM Strategy for leading fashion brands,
- Build a strong working relationship with the brand and support them achieve their growth targets.
- Day-to-day management and execution of CRM campaigns, liaising with the brand and CRM Production Specialists to deliver campaigns on time and as per specification.
- Build email campaigns and programs within our 3rd party ESP (Responsys)
- Analyse CRM performance and provide insights and recommendations to the brand based on these results.
- Launch new automated personalised CRM campaigns, working with BI, Data Science and Product on data requirements
- Work with internal teams such as Product, BI and development teams to define and prioritise the CRM tech development roadmap.
- Support the brand to develop and refine relevant customer segments for targeted campaigns.
- Have a test-and-learn approach to new digital marketing initiatives.
WHO YOU ARE:
- Previous experience in a CRM role
- Experience working with an ESP (preferably Responsys)
- Experience working in a client-facing role (preferred)
- Excellent communication skills
- Outstanding execution skills with strong attention to detail
- Outstanding work planning and time management skills: ability to prioritize
- Ability to work as part of a team whilst also operating pro-actively and independently
- Ability to appropriately combine attention to detail with longer-term big-picture/strategic thinking
- Ability to translate complex technical concepts to team members and clients
- Knowledge of Microsoft Excel
- Experience with Google analytics
In this role you will be responsible for planning and executing CRM strategies for some of the leading brands in the fashion industry.
