Full-Time

Marketing Manager

Sales Collateral, 6mo contract

Posted on 5/16/2024

OpenTable

OpenTable

1,001-5,000 employees

Restaurant reservation and discovery platform

Consumer Goods

Compensation Overview

$45 - $47Hourly

Mid

Remote in Canada

Required Skills
Market Research
Sales
Marketing
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
  • 5+ years of experience in B2B marketing, with a focus on sales collateral development and sales enablement.
  • Proven track record of creating impactful sales collateral materials that drive revenue growth and support sales objectives.
  • Excellent written and verbal communication skills, with a keen eye for detail and the ability to craft compelling messaging tailored to B2B audiences.
  • Knack for storytelling and developing benefits-led B2B narratives
  • Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects simultaneously.
  • Strong partnership skills with the ability to inspire and motivate cross-functional teams to achieve shared goals.
  • Passion for innovation and continuous improvement, with a strong desire to stay ahead of industry trends and standard processes.
Responsibilities
  • Collaborate with sales leadership to understand their needs, difficulties, and priorities, and translate them into actionable sales collateral deliverables.
  • Develop and implement a comprehensive strategy for sales collateral materials, including prioritized roadmap for content development.
  • Create and deploy compelling, impactful sales materials including pitch decks, one-pagers, websites, case studies and more.
  • Establish key performance indicators (KPIs) to measure the effectiveness of sales collateral materials.
  • Develop communication forums with sales to solicit feedback and input on future needs.
  • Understand market research and competitor analysis to identify industry trends, customer insights, and best practices, informing the development of compelling messaging and positioning strategies.
  • Stay up-to-date with emerging trends and technologies in B2B marketing, sales enablement, and content strategy, and proactively find opportunities for innovation and improvement.

OpenTable is an exemplary workplace for those passionate about blending technology with hospitality. With its robust restaurant reservation software used by 55,000 establishments worldwide, the company not only fosters a culture of innovation but also consistently upholds a leadership position in integrating dining technology. Employees are part of a dynamic environment that supports seamless technological solutions to enhance both diner and restaurant experiences.

Company Stage

M&A

Total Funding

$50.9M

Headquarters

San Francisco, California

Founded

1998

Growth & Insights
Headcount

6 month growth

3%

1 year growth

4%

2 year growth

9%