Full-Time

Sr. Marketing Manager

Paid Advertising

Confirmed live in the last 24 hours

Pilot

Pilot

201-500 employees

Financial services for startups and small businesses

Fintech
Financial Services

Compensation Overview

$127k - $215kAnnually

Senior, Expert

Remote in USA

The base pay range is $127,000 - $215,000 in most remote locations, and between $159,000 - $215,000 in San Francisco, CA and New York City, NY.

Category
Growth Marketing
Growth & Marketing
Required Skills
SQL
Google AdWords
Looker
Zapier
Excel/Numbers/Sheets
Google Analytics

You match the following Pilot's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 8+ years of hands-on experience in performance marketing (experience with SMBs, services or SaaS is preferred)
  • Extensive hands-on experience with platforms such as Google Ads (including Search, Display, YouTube, PMax), Meta Ads Manager (Facebook & Instagram), LinkedIn Ads, Microsoft Advertising (Bing Ads)
  • Familiarity with tools like Google Tag Manager, Looker, Marketo, and Google Analytics (GA4)
  • Ability to analyze data to uncover insights, in SQL or Excel, in order to optimize performance towards your goals
  • Experience using bid management and campaign automation tools
  • Familiarity with scripts to automate common tasks in Google Ads or using tools like Zapier for workflow automation
  • Comfortable setting high-level strategy as well as discovering keywords and writing ad copy
  • Team player who knows how to align cross-functional efforts and communicate effectively
  • Bias to action, trying new things and will do whatever it takes to get projects over the finish line.
Responsibilities
  • Develop and execute a comprehensive paid advertising strategy across platforms like Google and Bing Ads, LinkedIn, Meta and Reddit to drive leads and revenue
  • Launch, monitor, and optimize campaigns to hit performance goals, staying within budget and maximizing ROI
  • Leverage data to build precise audience targeting strategies, including segmentation and retargeting
  • Work cross-functionally to build and iterate on campaigns and enable teams within Marketing to leverage channels to meet segment specific goals
  • Test new channels, ad formats, and approaches to stay ahead of trends and uncover opportunities for growth
  • Manage a 7-figure annual budget efficiently, hitting or exceeding targets by continuously optimizing channel and campaign allocations
  • Track, analyze, and report on campaign performance, using insights to refine strategies and share results with key stakeholders.
Desired Qualifications
  • Agency experience is welcome but you need to have in-house experience too.

Pilot provides financial services specifically designed for startups and small businesses. The company offers essential services such as bookkeeping, tax preparation, and CFO (Chief Financial Officer) support, allowing business owners to focus on growing their companies without worrying about financial management. Pilot's services operate on a subscription-based model, where clients pay a recurring fee to access a team of finance experts who handle their financial tasks. This model not only provides clients with predictable costs but also ensures that their finances are managed accurately and professionally. Unlike many competitors, Pilot targets the unique needs of startups and small businesses, which often lack the resources to manage complex financial tasks internally. With significant funding from notable investors, Pilot aims to continually enhance its services and expand its reach in the financial services market.

Company Stage

Series C

Total Funding

$154M

Headquarters

San Francisco, California

Founded

2016

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-4%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for digital financial services due to remote work trends benefits Pilot.
  • Growing interest in subscription-based models aligns with Pilot's business strategy.
  • Expansion of AI in automating financial tasks enhances Pilot's service efficiency.

What critics are saying

  • Increased competition from automated bookkeeping software like QuickBooks and Xero.
  • Economic downturns could reduce demand for outsourced financial services.
  • Data privacy concerns and regulatory changes may increase compliance costs for Pilot.

What makes Pilot unique

  • Pilot offers a comprehensive suite of financial services for startups and small businesses.
  • The company provides subscription-based services ensuring predictable costs for financial management.
  • Pilot's platform delivers automated, error-free financial reports and accrual basis bookkeeping.

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Benefits

We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers

The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).

Flexible vacation/time-off policy

All federal holidays are observed

Competitive benefits package including wellness benefits such as Modern Health, Headscape, One Medical, Aaptiv and Rightway

Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks

401(k) plan