Performance Marketing Manager

Performance Marketing Manager specializing in app installs and lead generation, you will be responsible for planning, negotiating, and executing media campaigns to drive high-quality app installs and generate valuable leads. This role will focus on utilizing internal data, including lifetime values, to make informed decisions on campaign investments, ensuring profitability. You will leverage platforms such as Meta (Facebook/Instagram), Google Ads, and other digital sources to achieve optimal results and maximize ROI.

Key Responsibilities:

• Develop and implement targeted media buying strategies to drive app installs and generate leads. Utilize insights and internal data, such as lifetime values, to tailor strategies for various platforms, including Meta, Google Ads, and additional channels. Continuously adjust investment costs to ensure campaigns are profitable.
• Oversee and manage media campaigns across key platforms, including Meta (Facebook/Instagram), Google Ads, and other relevant sources. Ensure campaigns are optimized not just for app installs and lead acquisition but also for profitability based on internal data insights.
• Collaborate with the creative team to develop compelling ad creatives and copy. Continuously optimize ad performance based on key metrics, A/B testing results, and internal profitability data.
• Efficiently manage media budgets, allocate resources across channels, and ensure effective spending to achieve campaign goals. Track and report on budget utilization and performance, making adjustments based on lifetime value data and other internal metrics.
• Monitor and analyze campaign performance using tools such as Google Analytics, Meta Ads Manager, and other analytics platforms. Leverage internal data sources to provide insights and recommendations for optimization and future strategies, focusing on profitability.
• Conduct market research to stay up-to-date with industry trends, audience behavior, and the competitive landscape. Apply findings to enhance media buying strategies, improve campaign outcomes, and ensure alignment with profitability goals.
• Work closely with the marketing, product, and data teams to align media strategies with overall business objectives. Ensure that campaigns are informed by internal data and profitability targets. Coordinate with external partners and agencies as needed.
• Prepare and present detailed reports on campaign performance, including metrics related to app installs, lead generation, and overall ROI. Use internal data, such as lifetime values, to inform and refine future media buying strategies and investment decisions.

Requirements:

• Proven experience as a Media Buyer with a focus on app installs and lead generation. Demonstrated success in utilizing internal data, such as lifetime values, to drive profitable media buying decisions. Hands-on experience with Meta (Facebook/Instagram) Ads, Google Ads, and other digital advertising platforms.
• Strong analytical skills with proficiency in media buying tools and platforms. Expertise in managing and optimizing campaigns for app installs and lead generation, with a focus on profitability based on internal data.
• In-depth knowledge of digital advertising strategies, audience targeting, and performance metrics. Familiarity with analytics tools, methodologies, and the application of internal data sources like lifetime values to guide media buying decisions.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field is preferred. Relevant certifications or training in digital advertising are a plus.
• Detail-oriented, proactive, and results-driven with excellent communication skills. Ability to thrive in a fast-paced environment, adapt to changing market conditions and leverage internal data to drive profitable outcomes.

*Open to candidates located in Eastern Time Zone only, also willing and able to travel 10-25% of the time (mostly domestic)