Full-Time

Performance Marketing Manager

Posted on 9/23/2024

Rumble

Rumble

201-500 employees

Platform for content creators' monetization

Consumer Software
Social Impact
Entertainment

Mid, Senior

Remote in USA

Open to candidates located in Eastern Time Zone only.

Category
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Lead Generation
Google AdWords
Data Analysis
Google Analytics
Requirements
  • Proven experience as a Media Buyer with a focus on app installs and lead generation. Demonstrated success in utilizing internal data, such as lifetime values, to drive profitable media buying decisions. Hands-on experience with Meta (Facebook/Instagram) Ads, Google Ads, and other digital advertising platforms.
  • Strong analytical skills with proficiency in media buying tools and platforms. Expertise in managing and optimizing campaigns for app installs and lead generation, with a focus on profitability based on internal data.
  • In-depth knowledge of digital advertising strategies, audience targeting, and performance metrics. Familiarity with analytics tools, methodologies, and the application of internal data sources like lifetime values to guide media buying decisions.
  • Bachelor’s degree in Marketing, Advertising, Business, or a related field is preferred. Relevant certifications or training in digital advertising are a plus.
  • Detail-oriented, proactive, and results-driven with excellent communication skills. Ability to thrive in a fast-paced environment, adapt to changing market conditions and leverage internal data to drive profitable outcomes.
Responsibilities
  • Develop and implement targeted media buying strategies to drive app installs and generate leads. Utilize insights and internal data, such as lifetime values, to tailor strategies for various platforms, including Meta, Google Ads, and additional channels. Continuously adjust investment costs to ensure campaigns are profitable.
  • Oversee and manage media campaigns across key platforms, including Meta (Facebook/Instagram), Google Ads, and other relevant sources. Ensure campaigns are optimized not just for app installs and lead acquisition but also for profitability based on internal data insights.
  • Collaborate with the creative team to develop compelling ad creatives and copy. Continuously optimize ad performance based on key metrics, A/B testing results, and internal profitability data.
  • Efficiently manage media budgets, allocate resources across channels, and ensure effective spending to achieve campaign goals. Track and report on budget utilization and performance, making adjustments based on lifetime value data and other internal metrics.
  • Monitor and analyze campaign performance using tools such as Google Analytics, Meta Ads Manager, and other analytics platforms. Leverage internal data sources to provide insights and recommendations for optimization and future strategies, focusing on profitability.
  • Conduct market research to stay up-to-date with industry trends, audience behavior, and the competitive landscape. Apply findings to enhance media buying strategies, improve campaign outcomes, and ensure alignment with profitability goals.
  • Work closely with the marketing, product, and data teams to align media strategies with overall business objectives. Ensure that campaigns are informed by internal data and profitability targets. Coordinate with external partners and agencies as needed.
  • Prepare and present detailed reports on campaign performance, including metrics related to app installs, lead generation, and overall ROI. Use internal data, such as lifetime values, to inform and refine future media buying strategies and investment decisions.

Rumble provides a platform for content creators to express themselves freely and monetize their work without the influence of corporate advertisers. The company offers services such as cloud computing, video storage, and a video player, which help creators manage and distribute their digital content securely. Unlike traditional social media platforms, Rumble focuses on a subscription-based revenue model, allowing creators to earn directly from their audience while maintaining control over their content. This approach attracts individual creators, influencers, and small to medium-sized enterprises who value independence and freedom of expression. Rumble aims to foster an open internet where diverse ideas can be shared without fear of censorship.

Company Stage

IPO

Total Funding

$97.3M

Headquarters

Toronto, Canada

Founded

2013

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Tether's $775M investment boosts Rumble's financial growth and market confidence.
  • Rumble Premium's exclusive features could increase subscriber base and revenue.
  • Partnership with Tether may lead to innovative crypto payment solutions for creators.

What critics are saying

  • Association with controversial figures may deter mainstream advertisers from Rumble.
  • Tether's financial scrutiny could attract regulatory attention towards Rumble.
  • Subscription reliance may be challenged during economic downturns affecting consumer spending.

What makes Rumble unique

  • Rumble offers a platform focused on free expression and creator independence.
  • The company provides subscription-based revenue, bypassing traditional corporate advertisers.
  • Rumble's technology resists cancel culture, appealing to creators valuing content control.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE