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Vp, Integrated Marketing
Posted on 2/16/2022
New York, NY, USA
Experience Level
Desired Skills
Branding/Brand Strategy
  • You have 12 years of relevant working experience
  • You are a strong leader with a process driven mindset and who has managed a team of 15+ people-someone who people want to learn from, work with, and are inspired by
  • Experience in retail marketing
  • Experience managing a budget
  • Experience cultivating and growing a brand team & has led through transformation
  • You are customer-obsessed-you understand our customer and how to speak to them at every point of the marketing funnel
  • You obsess over how our brand shows up and have exceptionally high personal and team standards
  • You are deeply familiar with brand strategy, creative development, multi-channel execution (paid and owned), social platforms, influencer strategies and PR amplification-have executed these at scale, driving business results and brand equity along the way
  • You have experience leading briefings and management of creative agencies and in-house teams
  • You have exceptional communication and story-telling skills that bring passion, energy and inspiration to the forefront
  • Are culturally-aware and naturally curious-you know what other brands are doing
  • You thrive in a fast-paced environment-agile and nimble in both leadership and execution
  • You are hard-working with a "no task is too small" attitude
  • You are never satisfied with the status quo, always thinking "how can we do this better?"
  • Passionate about transforming travel (but that's a given!)
  • You can show proof of COVID-19 vaccination & adherence to HQ COVID office policies using Bindle, a secure platform that verifies vaccination status without sharing private health information, within 30 days of hire
  • Lead the creation and planning of best-in-class global campaigns that drive awareness, affinity and an emotional connection to the brand with our global audience
  • Manage the integrated marketing, brand, social, and retail marketing teams and support functional partners with marketing efforts
  • Drive priority development, create and manage a global calendar and ensure cross functional activations support total business priorities
  • Spearhead the development of an Integrated Marketing planning process for all seasonal initiatives with corresponding tools and a workflow for the organization
  • Ensure brand positioning is integrated and reflected across all consumer touchpoints and sales channels
  • Evaluate and contribute to channel and tactical plans to ensure that the strategic intent of the positioning is achieved
  • Develop strategies and initiatives to reach new and diverse audiences, while deepening engagement with existing audiences
  • Develop integrated programs to support repeat and retention rates for existing customers in partnership with the growth team
  • Ensure consistent and brand right aesthetic and messaging across all channels and customer touchpoints
  • Provide global best practices, benchmarks, and learnings from historical campaign hind-sights to inform development of regional strategies
  • Provide advisory support on 360 marketing tactics and make recommendations to ensure performance against stated KPIs is optimized
  • Partner closely across teams to ensure the needs of the business are fully captured and operationalized at annual and seasonal planning milestones
  • Be the lead problem solver in NY by anticipating and solving operational and creative challenges, bringing clarity on objectives when there is misalignment, and fostering collaboration between global stakeholders
  • Develop and maintain key performance metric dashboards that track the efficacy of our Brand Marketing activity

201-500 employees

Company mission
Away is a modern travel and lifestyle brand designed with thoughtful features that solve real travel problems