Full-Time

Persona Marketing Manager

Loopnet

Confirmed live in the last 24 hours

CoStar Group

CoStar Group

5,001-10,000 employees

Mid, Senior

No H1B Sponsorship

Richmond, VA, USA

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Bachelor’s degree required from an accredited, not-for-profit college or university
  • A track record of commitment to prior employers
  • Experience in a similar marketing position where your insights-led planning delivered robust marketing campaigns with demonstrable business impact
  • Experience of B2B marketing, ideally at a marketplaces business, advertising services provider, or technology company
  • Real estate industry knowledge or experience, while not essential, would be a major advantage
  • Analytical skills – able to see trends and interpret data to draw conclusions which have a real-life business application
  • Planning – consider the details of marketing plans and how they will become practical reality
  • Written communication – accurate, compelling copywriting is a must in this position
  • Organization – well organized, diligent and structured in way of working and communicating with others
  • Team play – happiest when collaborating and working in a team assembled from a range of stakeholders and contributors
  • Goal-oriented – focused on the end result and dedicated to reaching it through a series of well-thought-out steps
Responsibilities
  • Analyzing the target audience through sources like client interviews, focus groups, surveys, campaign and market data.
  • Documenting audience insights and the evidence supporting them.
  • Creating marketing plans which intersect business objectives and audience insights.
  • Working with stakeholders to refine plans and ensure alignment.
  • Taking approved plans and working with the rest of the marketing department to bring them to life through exceptional copy, content, advertising creative, messaging, experiences and more.
  • Reviewing campaign performance data and adjusting the approach based on what’s working and what isn’t.

Company Stage

IPO

Total Funding

N/A

Headquarters

Washington, District of Columbia

Founded

1987

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for virtual property tours boosts CoStar's digital platform offerings.
  • AI integration in property management offers CoStar advanced analytics opportunities.
  • Remote work trends allow CoStar to provide insights on flexible office spaces.

What critics are saying

  • Legal challenges from Move, Inc. could disrupt CoStar's operations.
  • Integrating Visual Lease may affect CoStar's operational efficiency.
  • Launching a hotel property management system could increase competition and costs.

What makes CoStar Group unique

  • CoStar Group is a leader in online real estate marketplaces and analytics.
  • The acquisition of Visual Lease enhances CoStar's lease administration capabilities.
  • CoStar's focus on AI integration sets it apart in property management systems.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Mental Health Support

Commuter Benefits

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Paid Vacation

Tuition Reimbursement

Wellness Program

Gym Membership

Company Equity