Persona Marketing Manager, LoopNet
Job Description
CoStar Group Company Intro:
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
LoopNet:
LoopNet, the most popular place to find a space, is the #1 global commercial real estate marketplace. With more than 13 million global unique monthly visitors, LoopNet provides brokers, buyers and sellers with what they need to meet and make deals. LoopNet has established itself as the most effective and far-reaching digital marketplace for commercial real estate owners and brokers. We are not done yet! We continue to focus on driving expansion by increasing market share in the US and abroad, continuously innovating and enhancing the product and growing a powerhouse global team to reach our goals. Learn more about LoopNet.
Role Description:
The Marketing Manager’s mission is to drive business results by triggering the right responses amongst our target audiences with tailored, effective marketing activities centered on audience insights.
This exciting and varied role sits at the heart of LoopNet’s marketing operation. Our marketing managers perform the vital function of creating marketing plans design to help the business reach its ambitious goals – and then coordinating the resources of the department to bring those plans to life.
LoopNet has a variety of target audiences. Commercial property owners, tenants, brokers and buyers all come to us when they are in the market to buy, sell, or lease commercial real estate. Our mission is to raise awareness and positive sentiment towards LoopNet as the leading commercial real estate marketplace, and to grow our business by matching the right audience cohorts to the right solutions we have to offer them.
As a Marketing Manager, you will spend your time developing insights into our target audiences, understanding what makes them tick and devising marketing tactics which leverage those insights to help us achieve our goals.
You’ll participate in audience analysis, review focus groups and survey results, delve into analytics as well as our wealth of proprietary industry data. You’ll spend time with business stakeholders understanding our north-star objectives, and the strategies we’re deploying to achieve them. And you’ll work with colleagues in marketing to come up with marketing plans which effectively address our target audiences and trigger the right response – whether that’s to absorb brand messaging, visit and search our website, or become a paying customer through our sales team.
Alongside this analysis and planning, you’ll also devise messaging, come up with ideas for marketing content, and collaborate on creative execution. And once that’s all done, you’ll also work with our data team to analyze results and understand the impact of the campaign.
The position will be active and highly varied. We’re looking for someone who thrives in a pacy, energetic environment and exudes positivity, calm and a can-do attitude.
Responsibilities:
- Analyzing the target audience through sources like client interviews, focus groups, surveys, campaign and market data.
- Documenting audience insights and the evidence supporting them.
- Creating marketing plans which intersect business objectives and audience insights.
- Working with stakeholders to refine plans and ensure alignment.
- Taking approved plans and working with the rest of the marketing department to bring them to life through exceptional copy, content, advertising creative, messaging, experiences and more.
- Reviewing campaign performance data and adjusting the approach based on what’s working and what isn’t.
Qualifications:
- Bachelor’s degree required from an accredited, not-for-profit college or university
- A track record of commitment to prior employers
- Experience in a similar marketing position where your insights-led planning delivered robust marketing campaigns with demonstrable business impact
- Experience of B2B marketing, ideally at a marketplaces business, advertising services provider, or technology company
- Real estate industry knowledge or experience, while not essential, would be a major advantage
- Analytical skills – able to see trends and interpret data to draw conclusions which have a real-life business application
- Planning – consider the details of marketing plans and how they will become practical reality
- Written communication – accurate, compelling copywriting is a must in this position
- Organization – well organized, diligent and structured in way of working and communicating with others
- Team play – happiest when collaborating and working in a team assembled from a range of stakeholders and contributors
- Goal-oriented – focused on the end result and dedicated to reaching it through a series of well-thought-out steps
What’s in it for you?
When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.
We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.
Our benefits package includes (but is not limited to):
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Virtual and in-person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
