Product Marketing Manager

What You’ll Be Doing

• Lead product marketing efforts for one of our teams to empathize with and wow our current clients through simple, intuitive investing experiences, i.e. crypto magic: Consumer, Pro/Institutional, Cryptowatch, and token listings and new product offerings
• Plan and execute go-to-market strategy for new products, features, enhancements, and token listings by forming the positioning, messaging, and value proposition 
• Learn what customers need before they need it through direct interaction, surveys, and market sizing; bring that perspective to design, roadmapping, and backlog prioritization
• Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals
• Use sound product sense in marketing every day: identify the problem we are solving for, our hypothesis, what goals we will set and how we measure them, what channels are best to use, what we should do now, and how we can scale and automate 
• Structure and optimize A/B and multivariate testing in channel marketing 
• Take a diplomatic leadership approach to involve stakeholders early and get cross-functional work done; be a proactive leader and decision-maker 
• Create and share intel on competing products and marketing; summarize what is working well and what is not and how we will differentiate ourselves
• Be an owner: step up and take the lead on challenging, ambiguous work 
• Keep an astronaut’s mindset: pivot from the micro-details on the ground up to the bigger picture macro view and back down again

Who You Are

• 3+ years of previous experience in product marketing, martech product management, lifecycle, or channel marketing (we’re hiring multiple levels of PMMs all the way up to leadership positions, so don’t be afraid to apply!)
• Concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summary
• Experience bringing products to market in fintech (financial technology), a startup environment, gaming, e-sports, or SaaS
• Experience with email, web, mobile/push, and content marketing with a history of focus on the right message for the right customer on the right channel (at the right time!)
• Ally to product managers and other marketers, often volunteering to test alphas/betas, lead inbound customer research, and seek diverse perspectives
• Be the antithesis of a lone wolf: you clearly communicate and involve stakeholders early and often and work to secure buy-in, address concerns, and incorporate feedback 

Nice to Have

• Previous crypto experience not required but certainly nice to have!
• Geo-specific, global client experience in North America, Europe, Asia-Pacific, EMEA, or Latin America 
• You’ve got a couple of moonshot ideas for transforming marketing in crypto
• You’ve got an ease about you: you address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind