Position Overview: The Vice President, Design Creative Director position is part of the Marketing team that serves as a marketing communications partner to NYCEDCs 25+ internal departments. The Design Creative Director stewards NYCEDC’s brand, and through best-in-class design, positions and promotes the company’s broad portfolio of projects and programs – contributing to our mission of creating a vibrant, inclusive, and globally competitive economy for all New Yorkers. 

Essential Duties & Responsibilities:

• Work with the SVP, Marketing to grow and evolve, as necessary and appropriate, the overall NYCEDC brand as well as sub-brand architecture across all communications developed by the organization
• Partner across the External Affairs division and across NYCEDC divisions to establish content strategy and design for all marketing efforts. Specific areas of responsibility include, but are not limited to:
• Integrated campaign development, brand and project design, digital and print advertising, out of home creative, report/research publication design, and informational/promotional collateral
• Corporate templates and presentations to support impactful executive communications and strong brand identity
• Oversee two professional designers (Assistant Vice Presidents) to maintain quality and integrity of design and execution
• Ability and willingness to execute design assignments, as needed
• Proactively identify new opportunities, resources, tools, and techniques to enhance the creative product across all media channels
• Collaborate with other Marketing area leads (Content, Planning and Operations) to strategize and incorporate marketing and creative principles into all communications
• Partner with Vice President, Marketing Operations on creative schedules and deliverables, often involving re-prioritization, adjusting scope and adapting for competing/overlapping timelines
• As a member of the Marketing leadership team, collaborate with the Senior Vice President, Marketing and other Marketing area leads to support and develop a “Team Marketing” culture of growth and shared accountability
• Develop talent; hire, manage, train, and motivate creative staff
• Other duties as assigned

Skills & Qualifications:

• Bachelor’s Degree or equivalent in Design/Graphic Communications (or equivalent)
• Minimum 10 years of experience in creative design team leadership positions in marketing, advertising, or digital/integrated media
• Strong communication and presentation skills
• Expertise in Adobe Creative suite as well as Microsoft Office suite
• Communications design expertise, specifically expertise in conceptualizing documents and presentations that support brand narratives
• Experience in creating integrated marketing campaigns across print, out-of-home, digital, multimedia, social media, and other outlets
• Experience with content management systems
• Experience in high-profile project environments with multiple tasks, input from various sources, and variable deadlines
• Experience in managing, coaching, and training designers and leading creative concept ideation within a creative team
• New York City residence is required within 180 days of hire