Senior Customer Marketing Manager
Confirmed live in the last 24 hours
Zip

201-500 employees

Intake-to-procurement software
Company Overview
Zip’s mission is to increase the pace of innovation for every business in the world. The company is striving to offer companies the fastest way to purchase the best insights to confidently make spend decisions and also simplify the way to transact business anywhere.
Data & Analytics
B2B

Company Stage

Series C

Total Funding

$181.1M

Founded

2020

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

1%

1 year growth

32%

2 year growth

369%
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 5+ years of hands-on customer marketing experience
  • Experience in the software or B2B technology industry
  • Proven success in developing and executing customer advocacy programs
  • Strong relationship-building skills and ability to gather feedback effectively
  • Demonstrated ability to lead customer-centric campaigns
  • Excellent problem-solving and communication skills
  • Ability to work collaboratively in a fast-paced environment
  • Understanding of demand generation and growth marketing strategies
Responsibilities
  • Establish and manage a robust customer reference program and customer stories program showcasing success stories and ROI customer studies
  • Develop and maintain a comprehensive database of reference customers and success stories to support sales, marketing, PR, thought leadership, analyst relations, and strategic partnerships
  • Lead the quarterly CAB program to gather valuable feedback and insights from key customers
  • Craft and execute impactful customer campaigns, reviews, and ratings programs to enhance customer engagement and loyalty
  • Lead our annual Zip Forward user conference, solidifying the company's industry leadership and strengthening customer relationships
  • Establish our vibrant customer community, build a referral program, and organize impactful community events and webinars
  • Build highly-engaged community groups, thought leadership connecting and empowering users, subject matter experts, and masterminds
  • Collaborate seamlessly with Sales, Marketing, and Customer Success teams to ensure accurate customer records in our advocacy database and alignment of efforts
  • Offer innovative and creative ideas to amplify the customer voice in content and marketing activities
Desired Qualifications
  • Understanding of demand generation and growth marketing strategies