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Lifecycle Marketing Manager
Posted on 5/26/2022
INACTIVE
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Management
Marketing
Requirements
  • Bachelor's degree or equivalent
  • At least 4+ years of marketing experience
  • Knowledge of digital marketing platforms (Braze preferred)
  • Effective time management, creative, analytical, and organizational skills
  • A self-starter with strong work ethic
  • Strong in data analysis and making data-driven decisions
  • Strong communicator who excels in fast-paced and collaborative environments
  • Strong attention to detail and project management skills
  • Strong written and verbal communication skills
  • BA/BS degree
  • Highly Preferred: experience with tech hardware; experience in DTC or retail environments
  • Highly Preferred: experience driving upsell and cross-sell revenue through products and hardware
  • We are a remote-first team, so location is flexible!
  • Build A High Performing Team - Communicate Directly, Be a Good Person
  • Make Things Happen - Take Ownership, Think Long Term
  • Deliver an Exceptional Experience - Users Come First, Quality & Craftsmanship
Responsibilities
  • Partner with Brand, Integrated Marketing, Product Marketers, DTC, Finance, and Creative to create marketing plans that brings communications to life
  • Own the end-to-end cross-channel (email, push, in-app, sms) marketing campaign process from concepting, brief kickoffs, design advisory, and targeting strategy
  • Work with the Lifecycle Marketing team to run tests that help define content, cadence, and channels that optimize for customer engagement and retention
  • Collaborate with Product Managers, Product Marketers and Engineering to implement GTM plans and any required changes on our marketing platform (Braze) for a seamless launch
  • QA campaigns with test engineering and marketing QA teams
  • Be well versed in building email, in-app, and push notification comms on our Braze marketing engagement platform
  • Work with the Creative team to make copy and design edits that are optimized for user experience
  • Aggregate, summarize, and share campaign results that have clear insights and takeaways
  • Assist with survey execution and management
Life360

201-500 employees

Company mission
The all-in-one family location sharing app featuring crash detection and 24/7 support.
Benefits
  • Core business hours for work-life balance
  • No-meetings on Wednesday afternoons
  • Home office stipend
  • Remote-first work environment
  • In-person collaboration opportunities
  • Competitive pay and benefits
  • Health, dental, and vision insurance
  • 401(k) program with company match
Company Values
  • Think Long-Term: We make strategic decisions that pay off in the long run.
  • Users Come First: An amazing end-to-end customer expererience is the key competitive differentiator that will make us win over time.
  • Communicate Directly: We resist the urge to avoid discomfort and intentionally lean into tough conversations.
  • Take Ownership: We focus on outcomes over output and look for high agency people that make things happen.
  • Quality & Craftsmanship: We do things the right way and with an extreme focus on quality. Lives depend on it.
  • Be a Good Person: Everyone at Life360 respects each other and maintains a high sense of integrity.