Full-Time
Technical Product Marketing Manager
Competitive
Instabase
201-500 employees
Enterprise software for data automation solutions
Compensation Overview
$177.8k - $197.5k/yr
Senior, Expert
San Francisco, CA, USA
Hybrid
This is a hybrid position, requiring some in-office presence.
- 8+ years of functional experience in product marketing, product management, solutions engineering, or consultants with an analyst background
- Hands-on experience analyzing and evaluating technical products
- Exceptional analytical, written, and verbal communication skills with the ability to distill complex information into actionable insights
- Identify and segment top competitors into multiple tiers, maintaining a detailed repository of intelligence
- Conduct hands-on assessments of competitive products, analyze pricing models, and understand field sales tactics
- Deliver quick-turnaround 'day 0' analysis on major competitor announcements and market shifts
- Stay vigilant on industry developments and emerging threats that could impact the business
- Work closely with product management, sales, marketing, and executive stakeholders to communicate competitive insights and develop strategies that effectively counter competitive threats
- Develop, present, and maintain training to sales teams, equipping them with the knowledge and tools to effectively compete in the marketplace
- Create innovative assets and vehicles to drive enablement - think of battlecards that are proactively used
- Collaborate with Product Management to influence the product roadmap based on competitive intelligence
- Craft compelling messaging and positioning documents that clearly differentiate our products in the market
- Develop a range of marketing materials including competitive playbooks, battle cards, competitive talking points, white papers, and more that articulate the value proposition of our solutions
- Develop playbooks, battle cards, and other resources to equip sales teams with winning strategies
Instabase provides a platform that helps large enterprises manage and analyze complex data, particularly unstructured data like invoices and contracts. The platform includes configurable toolkits and building blocks that allow businesses to automate their data processing tasks. Clients can deploy the platform on-premises or in private cloud environments, making it adaptable to their needs. Instabase differentiates itself from competitors by offering a high level of configurability and cognitive understanding, enabling users to quickly set up end-to-end solutions tailored to their specific requirements. The company's goal is to enhance productivity and lower operational costs for enterprises across various industries, including finance, healthcare, and insurance, through its subscription-based service.
Company Size
201-500
Company Stage
Series D
Total Funding
$277M
Headquarters
Bengaluru, India
Founded
2015
Simplify's Take
What believers are saying
- Growing demand for Intelligent Document Processing boosts Instabase's market potential.
- Recent $100M Series D funding strengthens Instabase's financial position for growth.
- Partnerships with major companies like AXA and Uber enhance Instabase's credibility.
What critics are saying
- Emerging AI startups could threaten Instabase's market share with innovative solutions.
- Rapid AI advancements require Instabase to continuously invest in R&D.
- Data privacy concerns in regions like the EU may impact Instabase's operations.
What makes Instabase unique
- Instabase offers a unique app store for customizable business automation applications.
- The platform excels in processing unstructured data with advanced AI capabilities.
- Instabase provides scalable deployments in private cloud environments for enterprise clients.
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Benefits
Healthcare and Wellness - We marry the benefits of moving fast at a scaling startup with the stability of larger corporations. Instabase pays 100% of top tier employee medical, dental, vision plans and takes care of dependents. Instabase also offers an FSA company match.
Financial Planning - Instabase believes in investing in you and your future by providing a company 401(k) match and financial planning resources.
Family Planning - Every Instabaser is eligible for paid time off to care for their newborn or adopted child. We’ve also teamed up with Carrot Fertility to help support every Instabaser on their family forming journey.
Paid Time Off - At Instabase, we believe in providing employees the ability to rest, reflect, and recharge through unlimited paid time off and holidays.
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↑ 0%2 year growth
↑ 2%Instabase, a leading applied artificial intelligence (AI) solution for unstructured data, today announced its $100 Million Series D. This latest round
Instabase, a leader in applied artificial intelligence (AI) for unstructured data, has raised $100 million in its Series D funding round.
Instabase, a company that creates software for extracting processing unstructured data from myriad document types, has raised $100 million in a Series D round of funding.
Companies like AXA, Uber, and Natwest are partnering with Instabase as they go through AI transformations.
Instabase announces Junie Dinda as new Chief Marketing Officer.