VP – Corporate Affairs

 About Golin’s Corporate Affairs Practice:  

Whether your company’s brand is consumer-centric or a business-to-business, you have a story to tell. As the impact and speed of change continues to accelerate rapidly, blurring the lines between corporations and consumers, internal and external, media and brands, and employees and customers, telling that story to your key stakeholders gets more challenging.  

We use bold, creative thinking to change how the world sees and thinks about companies, businesses, and brands – and how they perceive the world.  

Informed by data, we take real-time storytelling to the next level, earn the attention of audiences that matter and drive reputation and business results. We Go. All. In.  

Our Corporate Affairs Practice is comprised of former reporters, government staffers, in-house communicators and storytellers, digital and social media gurus and analytics experts offering a full suite of corporate communications capabilities, including:  

• Corporate reputation counsel  

• Corporate positioning, narrative and creative platform development  

• Competitive landscape and positioning research & counsel  

• Corporate issues & crisis management, including litigation, transaction support, strategy changes, pre-/post-crisis recovery, leadership change  

• Corporate media relations  

• Corporate digital & social engagement 

• EV360: Executive vision, visibility & social engagement  

• Transformation & engagement  

• Integrated Corporate-Consumer program development   

• Social impact and inclusion 

• Public affairs: policy & influencer engagement 

• Earnings Communications; IPO, M&A, SPAC, restructure  

• B2B and Enterprise newsroom & content strategy  

About the Opportunity: 

Golin is hiring a digital-savvy Vice President, Media Relations for our Corporate Affairs practice to drive media strategy and execution that keeps our clients relevant with top business, financial, technology and trade publications. You’ll build strong relationships with key outlets and always be on the lookout for opportunities in the media space that could lead to coverage.  

You’ll transform corporate milestones into compelling stories and craft interesting content. You’ll develop innovative media strategies to break through the noise and get our clients and their stories in front of the most important journalists. You’ll help position key executives as credible experts in their field.  

You’ll engage with media across a variety of channels, including social media, email and, yes, even a phone call or two. This work will support some of our biggest clients, campaigns and initiatives throughout the year, with an always-on mentality to find relevant national media opportunities and an ever-growing list of media relationships. Deep knowledge and expertise across multiple industries is ideal. 

While based in NY, this role would be a US resource for a range of corporate affairs clients across industries and geographies.  

What you will do: 

• Lead media strategy and execution in the planning and development of key campaigns and initiatives  

• Work with the broader US media relations practice as well as corporate affairs account teams to develop strategic earned media plans and ideas for clients 

• Pitch stories to the media (with a focus on the b2b, financial and corporate tech space) to obtain top tier earned coverage 

•  Have a deep knowledge and understanding of a broad base of industries and business trends to effectively strategize and manage outreach 

•  Develop and maintain deep relationships with producers, reporters, and other contributors, especially at top tier business, financial and tech publications  

•  Draft media relations materials, including news releases, pitch letters, fact sheets and other content for pitches, reports and proposals, in conjunction with account teams 

• Lead others in developing, executing and delivering effective earned media campaigns 

• Provide strategic counsel, as needed, to clients and teams on media in order to build and protect their brand  

• Book and schedule press tours/deskside briefings/virtual meetings with reporters, producers and contributors 

• Supervise the production of weekly, monthly and quarterly earned media reports 

• Monitor client industry, competition and coverage; develop actionable strategies from learnings 

• Prepare media updates for client meetings and conference calls  

What you will have:  

• 10+ years of relevant experience in PR or journalism, preferably in the financial services, professional services or tech industry 

• A strong leader who has experience managing diverse teams that excel and grow under their leadership 

• Experience developing and maintaining relationships with financial, business and tech media as well as other key industry influencers 

• Experience securing coverage in both traditional, online and social media is a must 

• Excellent writing, communication and editorial skills 

• Demonstrated experience in client management and account leadership 

• Experience developing and executing effective media relations strategies in PR campaigns in the pre-launch, launch and post-launching timing 

• Familiarity with writing plans, activity recommendations, messaging, press releases, media alerts, fact sheets, and FAQs 

• Proactive, creative thinker and dynamic team player who is results-driven and works well under pressure 

• Proficiency in Microsoft Office Suite, and media monitoring, tracking and reporting tools 

 Salary range: $ 120,000- $219,000

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.