Full-Time
Publicis Groupe
10,001+ employees
Global leader in marketing and communications
No salary listed
Mid
Chicago, IL, USA
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- 3+ years of marketing analytics experience
- Demonstrated experience in statistical and econometric analysis
- Experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
- Experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them
- Hands-on experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Domo, Power BI, Shiny, or other platforms
- Fluent in SQL (required), working knowledge of R, SAS, SPSS, or any other advanced analytics software packages (preferred)
- Advanced understanding of integrated direct marketing principles and cross-channel marketing measurement and analytic strategies
- Knowledge and applied experience with marketing strategy and analytics design and delivery
- Working knowledge of site analytics suites: Google Analytics, Adobe Analytics/SiteCatalyst
- Strong communication skills including the ability to develop presentations, present insights, and recommendations
- Ability to work in a flexible, dynamic and fast-paced team environment
- Proficient in Microsoft PowerPoint, Excel, and Word
- Proven track record of dealing directly with clients
- Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards (future state) with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
- Manage projects that primarily focus on the impact and/or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)
- Subject matter expert for analytical tools and techniques, including advanced SQL and analytics software packages
- Ensure delivery and integration of conclusions/recommendations and actionable insights
- As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications
- Identify research and analytics initiatives to support strategy development
- Create business cases for successful analytics initiatives
- Design and manage strategic analytic roadmaps for clients
- Present to clients and prospective clients on results of current projects as well as new business opportunities
Publicis Groupe specializes in marketing, communications, and digital transformation, serving a wide array of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates its various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.
Company Size
10,001+
Company Stage
IPO
Headquarters
Paris, France
Founded
1926
Simplify's Take
What believers are saying
- Acquisition of Advertise BG strengthens Publicis' performance marketing capabilities.
- Renewal of Arthur Sadoun's mandate ensures leadership continuity and strategic stability.
- Focus on influencer marketing enhances Publicis' social media campaign effectiveness.
What critics are saying
- Rapid expansion may lead to integration challenges and cultural clashes.
- Economic instability in Latin America could impact business operations and profitability.
- Potential underutilization of Wibilong's AI-driven technology if not well integrated.
What makes Publicis Groupe unique
- Publicis Groupe's acquisition of BR Media enhances its influencer marketing capabilities.
- Strategic expansion into Latin America through acquisitions like Retargetly and Practia.
- Integration of AI-driven platforms like Wibilong for improved customer engagement.
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Company News
The deal is part of the $1.5 billion the Parisian holding company has spent on acquisitions over the past six months.
Publicis announced the acquisition of Brazil's BR Media Group, a leading influencer marketing firm with over 500,000 creators. The deal, valued at approximately R$550 million, aims to integrate BR Media's data technology with Publicis' Epsilon platform, enhancing audience strategies and campaign impact. This move is part of Publicis' strategy to expand in Latin America, following previous acquisitions like Retargetly and Practia.
Stéphane Boukris sold the conversational platform Wibilong to Publicis for over €2 million, after purchasing it for €200k in 2019. Initially in decline under Teleperformance, Wibilong was revitalized by Boukris and David Schwarz, expanding its client base and enhancing its AI-driven platform. They also brought back founder Jean-Christophe Hua to lead the company. Boukris, an investor in 53 startups, previously sold Ametix to La Poste and Excelsior to Alan Allman Associates.
PUBLICIS GROUPE ANNONCE L’ACQUISITION DE MARS UNITED COMMERCE, CRÉANT AINSI LE LEADER DU COMMERCE CONNECTÉ ...
PUBLICIS GROUPE met la main sur l'agence DOWNTOWN PARIS