Senior Analyst

Job Description

The Sr. Analyst, Data Intelligence is responsible for developing and executing marketing analytic strategies.  The Sr. Analyst works across the Data Strategy & Analytics team to propose and implement performance measurement and analytic initiatives, as well as related reporting presentations.

What You’ll Do:

• Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards (future state) with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
• Manage projects that primarily focus on the impact and/or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)
• Subject matter expert for analytical tools and techniques, including advanced SQL and analytics software packages
• Ensure delivery and integration of conclusions/recommendations and actionable insights
• As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications
• Identify research and analytics initiatives to support strategy development
• Create business cases for successful analytics initiatives
• Design and manage strategic analytic roadmaps for clients
• Present to clients and prospective clients on results of current projects as well as new business opportunities

Qualifications

• 3+ years of marketing analytics experience
• Demonstrated experience in statistical and econometric analysis
• Marketing agency experience is preferred
• Experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
• Experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them
• Hands-on experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Domo, Power BI, Shiny, or other platforms
• Fluent in SQL (required), working knowledge of R, SAS, SPSS, or any other advanced analytics software packages (preferred)
• Advanced understanding of integrated direct marketing principles and cross-channel marketing measurement and analytic strategies
• Knowledge and applied experience with marketing strategy and analytics design and delivery
• Working knowledge of site analytics suites: Google Analytics, Adobe Analytics/SiteCatalyst
• Strong communication skills including the ability to develop presentations, present insights, and recommendations
• Ability to work in a flexible, dynamic and fast-paced team environment
• Proficient in Microsoft PowerPoint, Excel, and Word
• Proven track record of dealing directly with clients