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Full-Time

Senior Analyst

Data Intelligence

Confirmed live in the last 24 hours

Publicis Groupe

Publicis Groupe

10,001+ employees

Consulting

Mid

Chicago, IL, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Power BI
SQL
Tableau
Marketing
Data Analysis
Google Analytics
PowerPoint/Keynote/Slides
Requirements
  • 3+ years of marketing analytics experience
  • Demonstrated experience in statistical and econometric analysis
  • Experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
  • Experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them
  • Hands-on experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Domo, Power BI, Shiny, or other platforms
  • Fluent in SQL (required), working knowledge of R, SAS, SPSS, or any other advanced analytics software packages (preferred)
  • Advanced understanding of integrated direct marketing principles and cross-channel marketing measurement and analytic strategies
  • Knowledge and applied experience with marketing strategy and analytics design and delivery
  • Working knowledge of site analytics suites: Google Analytics, Adobe Analytics/SiteCatalyst
  • Strong communication skills including the ability to develop presentations, present insights, and recommendations
  • Ability to work in a flexible, dynamic and fast-paced team environment
  • Proficient in Microsoft PowerPoint, Excel, and Word
  • Proven track record of dealing directly with clients
Responsibilities
  • Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards (future state) with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
  • Manage projects that primarily focus on the impact and/or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)
  • Subject matter expert for analytical tools and techniques, including advanced SQL and analytics software packages
  • Ensure delivery and integration of conclusions/recommendations and actionable insights
  • As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications
  • Identify research and analytics initiatives to support strategy development
  • Create business cases for successful analytics initiatives
  • Design and manage strategic analytic roadmaps for clients
  • Present to clients and prospective clients on results of current projects as well as new business opportunities

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.