Full-Time

Senior Analyst

Data Intelligence

Posted on 8/15/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Mid

Chicago, IL, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Power BI
SQL
Tableau
Marketing
Data Analysis
Google Analytics
PowerPoint/Keynote/Slides
Requirements
  • 3+ years of marketing analytics experience
  • Demonstrated experience in statistical and econometric analysis
  • Experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
  • Experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them
  • Hands-on experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Domo, Power BI, Shiny, or other platforms
  • Fluent in SQL (required), working knowledge of R, SAS, SPSS, or any other advanced analytics software packages (preferred)
  • Advanced understanding of integrated direct marketing principles and cross-channel marketing measurement and analytic strategies
  • Knowledge and applied experience with marketing strategy and analytics design and delivery
  • Working knowledge of site analytics suites: Google Analytics, Adobe Analytics/SiteCatalyst
  • Strong communication skills including the ability to develop presentations, present insights, and recommendations
  • Ability to work in a flexible, dynamic and fast-paced team environment
  • Proficient in Microsoft PowerPoint, Excel, and Word
  • Proven track record of dealing directly with clients
Responsibilities
  • Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards (future state) with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
  • Manage projects that primarily focus on the impact and/or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)
  • Subject matter expert for analytical tools and techniques, including advanced SQL and analytics software packages
  • Ensure delivery and integration of conclusions/recommendations and actionable insights
  • As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications
  • Identify research and analytics initiatives to support strategy development
  • Create business cases for successful analytics initiatives
  • Design and manage strategic analytic roadmaps for clients
  • Present to clients and prospective clients on results of current projects as well as new business opportunities

Publicis Groupe focuses on marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The goal of Publicis Groupe is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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