Full-Time

Assistant Manager

Consumer Engagement & Community Growth, North America

Posted on 9/11/2023

Sol de Janeiro

Sol de Janeiro

201-500 employees

Brazilian-inspired skincare and body care products

Social Impact
Consumer Goods

Junior, Mid

New York, NY, USA

Category
Growth & Marketing
Required Skills
Communications
Marketing
Requirements
  • 4-year Undergraduate Degree in Communications, Marketing or Related Field
  • 3+ years of Influencer Marketing and/or related experience
  • Experience in micro-influencer programming
  • Experience in affiliate programming
  • Beauty and skincare-specific experience a strong plus
  • The ideal candidate will have a strong understanding of the PR and Social Media landscape, trends, and platforms with a strong pulse on creative talent and media
Responsibilities
  • Research, vet and contract influencer partners for campaigns and initiatives that drive strategic brand objectives, including influencer, ambassador, affiliate program
  • Support the execution of robust brand ambassador program, both directly with influencers and via agencies/management companies
  • Support creative briefing to influencers on needed creative assets, understanding audience-and-funnel based creative optimizations
  • Manage and execute organic macro/mid-tier and micro/nano influencer seedings and creative mailing efforts
  • Help to build and implement a micro/nano influencer advocacy program that empowers Sol de Janeiro fans to create content around our products
  • Provide administrative and marketing support to prepare the necessary campaign presentations, reporting documents, etc
  • Identify relationship building opportunities on key social platforms, entering conversation, and driving product seeding to build brand affinity
  • Work with cross functional team, ensure influencer, PR, and social initiatives are maximized to drive qualified traffic
  • Maintain an understanding of the overall influencer landscape and functionality related to each social media platform; research and stay up to date on top tier influencer brand partnerships and monitor competitive partnerships regularly
  • Support both local and national event preparation and execution

Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes, with popular items like Brazilian Bum Bum Cream. Their products are designed for consumers seeking luxurious skincare with unique tropical scents, appealing to both men and women. The company sells directly through its website and various retail partners, offering a range of prices and encouraging repeat purchases with gift sets and samples. Sol de Janeiro stands out for its commitment to sustainability, using vegan-friendly and reef-safe ingredients made in the USA.

Company Stage

Seed

Total Funding

$14.2M

Headquarters

Town of Wallkill, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

150%

1 year growth

20%

2 year growth

150%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased interest in vegan beauty aligns with Sol de Janeiro's ethical practices.
  • L'Occitane acquisition could expand Sol de Janeiro's resources and distribution.
  • Growing demand for SPF products presents an opportunity for Sol de Janeiro.

What critics are saying

  • Increased competition in premium skincare could impact Sol de Janeiro's market share.
  • L'Occitane acquisition may disrupt Sol de Janeiro's business model and identity.
  • Reliance on Brazilian ingredients may face sustainability and regulatory challenges.

What makes Sol de Janeiro unique

  • Sol de Janeiro captures Brazil's essence with unique scents and ingredients.
  • The company emphasizes sustainability with vegan-friendly and reef-safe ingredients.
  • Sol de Janeiro's experiential marketing creates memorable brand experiences.

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