Assistant Manager
Consumer Engagement & Community Growth, North America
Posted on 9/11/2023
Sol de Janeiro
New York, NY, USA
Experience Level
Desired Skills
Growth & Marketing
Social Media
  • 4-year Undergraduate Degree in Communications, Marketing or Related Field
  • 3+ years of Influencer Marketing and/or related experience
  • Experience in micro-influencer programming
  • Experience in affiliate programming
  • Beauty and skincare-specific experience a strong plus
  • The ideal candidate will have a strong understanding of the PR and Social Media landscape, trends, and platforms with a strong pulse on creative talent and media
  • Research, vet and contract influencer partners for campaigns and initiatives that drive strategic brand objectives, including influencer, ambassador, affiliate program
  • Support the execution of robust brand ambassador program, both directly with influencers and via agencies/management companies
  • Support creative briefing to influencers on needed creative assets, understanding audience-and-funnel based creative optimizations
  • Manage and execute organic macro/mid-tier and micro/nano influencer seedings and creative mailing efforts
  • Help to build and implement a micro/nano influencer advocacy program that empowers Sol de Janeiro fans to create content around our products
  • Provide administrative and marketing support to prepare the necessary campaign presentations, reporting documents, etc
  • Identify relationship building opportunities on key social platforms, entering conversation, and driving product seeding to build brand affinity
  • Work with cross functional team, ensure influencer, PR, and social initiatives are maximized to drive qualified traffic
  • Maintain an understanding of the overall influencer landscape and functionality related to each social media platform; research and stay up to date on top tier influencer brand partnerships and monitor competitive partnerships regularly
  • Support both local and national event preparation and execution