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Full-Time

Retention Manager

Vet Pros, DVM

Posted on 8/30/2024

The Farmer's Dog

The Farmer's Dog

501-1,000 employees

Fresh, human-grade dog food delivery service

Food & Agriculture
Consumer Software
Consumer Goods

Compensation Overview

$140k - $160kAnnually

+ Equity Ownership

Senior, Expert

New York, NY, USA

Category
Veterinary Professionals
Medical, Clinical & Veterinary
Required Skills
Communications
Requirements
  • Licensed veterinarian
  • Experience in non-clinical roles
  • Strong communication skills
  • Strong public speaker
  • Excellent problem solving skills
  • Ability to collaborate in complex environments
  • Data-driven decision making
Responsibilities
  • Establish The Farmer’s Dog as a trusted partner to veterinary professionals by leading our roadmap and strategies that move vet professionals from early awareness to loyal advocates
  • Take the lead in developing a white glove experience for veterinary professionals, including implementing high-impact initiatives (digital and physical) that drive measurable impact and change in vet professionals’ perception and acceptance of TFD
  • Dive deep and uncover data insights that enable us to curate delightful and effective in-person and digital experiences for vet professionals
  • Build and maintain a trusted network of general practice, academic, industry, and specialty vet professionals to serve as advisors, speakers, and advocates for our brand
  • Establish and grow college programs for veterinary and veterinary technician students
  • Attend virtual and in-person industry events, conferences, universities, practices, and meetings to speak, network, and build connections within the veterinary community (30-40% travel required)
  • Provide vet pros with the tools, training, and opportunities they need to grow as professionals and to serve their patients
  • Keep a close pulse on industry changes to enable relevant, meaningful strategies to support our industry partnerships
  • Drive strategy and develop content for ongoing communications created for veterinary professionals that move them from awareness of TFD to advocates

The Farmer's Dog provides fresh, human-grade dog food that is delivered directly to pet owners' homes. Their service allows customers to create personalized meal plans for their dogs through their website. The food is prepared in the U.S. using high-quality ingredients and is free from preservatives and artificial additives, setting it apart from traditional dog food options. This subscription-based model ensures that pet owners receive regular deliveries, eliminating the need for store visits and reducing retail markups. The Farmer's Dog aims to improve pet health and well-being, as evidenced by customer testimonials reporting better weight management, increased energy, and fewer digestive problems in their dogs.

Company Stage

Series D

Total Funding

$168.1M

Headquarters

New York City, New York

Founded

2014

Growth & Insights
Headcount

6 month growth

11%

1 year growth

29%

2 year growth

49%
Simplify Jobs

Simplify's Take

What believers are saying

  • The Farmer's Dog's potential valuation increase, as it seeks to raise hundreds of millions, indicates strong investor confidence and growth prospects.
  • Partnerships with veterinary associations like WSAVA and pet wellness centers like The Dog House Pet Salon enhance credibility and expand market reach.
  • Customer testimonials and significant health improvements in pets bolster the brand's reputation and customer loyalty.

What critics are saying

  • Raising significant capital could lead to pressure for rapid growth, potentially straining operational capabilities.
  • The premium pricing of fresh, human-grade dog food may limit market penetration to higher-income pet owners.

What makes The Farmer's Dog unique

  • The Farmer's Dog offers fresh, human-grade dog food, setting it apart from traditional pet food brands that use preservatives and artificial ingredients.
  • Their direct-to-consumer subscription model ensures food freshness and eliminates retail markups, providing better value and quality to customers.
  • Personalized meal plans tailored to individual dogs' needs enhance customer satisfaction and pet health, a unique selling point in the pet food market.

Benefits

Competitive compensation & equity packages

Health, dental, & vision

Parental leave

401k

Flexible PTO

Employee discount

INACTIVE