Full-Time

Events & Community Manager

Posted on 9/30/2024

CarGurus

CarGurus

1,001-5,000 employees

Online marketplace for buying and selling cars

Data & Analytics
Automotive & Transportation

Mid

London, UK

Hybrid position requiring in-office presence.

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
MailChimp
Hootsuite
Google Analytics
Requirements
  • 3+ years’ experience working in a marketing or business development role
  • Proven event organisation and delivery
  • Good knowledge of luxury and performance cars
  • Experience with copywriting to a very high standard
  • Self-driven, creative and analytical
  • Ability to travel and work weekends occasionally
  • Experience using a social scheduling tool, such as Hootsuite or Buffer
  • Experience using analytics tools such as Google Analytics
  • Experience using an email marketing platform, such as Marketo, Sailthru or Mailchimp
Responsibilities
  • Manage, nurture and grow our event portfolio and event partnerships
  • Pitching our events to secure exciting new venues around the UK
  • Selling exhibition space and sponsorship
  • Engage with our community online, curating discussions and promoting events in our forums
  • Manage budgets including billing exhibitors and balancing expenditure
  • Event operations including risk assessments and managing procurement for suppliers, contractors and talent
  • Travel around the UK and to France for the set up and delivery of our events
  • After each event, you’ll gather feedback from attendees and forum discussions to refine and enhance future events
  • Develop social media and content strategies to promote events and encourage engagement
  • Write compelling articles to promote events and review them afterwards
  • Build and nurture relationships with the PistonHeads community at every event, online and offline
  • Build, schedule and report on email campaigns
  • Grow brand awareness across multiple platforms

CarGurus is an online platform that connects buyers and sellers of new and used cars. It primarily operates in the United States, with additional presence in Canada, the United Kingdom, and Germany. Users can search for vehicles, compare prices, and read reviews on the site. CarGurus uses algorithms to rank car listings based on price, dealer reputation, and vehicle history, which helps users find the best deals. This focus on data transparency and user experience distinguishes CarGurus from traditional car buying methods. The company generates revenue by charging dealerships subscription fees to list their cars, offering advertising services for more prominent listings, and providing additional services like financing options and vehicle history reports. CarGurus aims to simplify the car buying and selling process while maintaining a significant market share in a competitive industry.

Company Stage

IPO

Total Funding

$7.5M

Headquarters

Cambridge, Massachusetts

Founded

2006

Growth & Insights
Headcount

6 month growth

0%

1 year growth

4%

2 year growth

8%
Simplify Jobs

Simplify's Take

What believers are saying

  • Digital Deal tool adoption increased 150% year over year, enhancing customer satisfaction.
  • Expansion into Canada with Digital Deal indicates successful international growth strategy.
  • Investment in new office space in Texas reflects commitment to U.S. market expansion.

What critics are saying

  • Competition from platforms like AutoTrader may erode CarGurus' market share.
  • Economic uncertainty and high interest rates could reduce consumer spending on cars.
  • Direct-to-consumer sales by manufacturers may bypass traditional dealership models.

What makes CarGurus unique

  • CarGurus uses proprietary algorithms to rank car listings by price and reputation.
  • The platform offers a unique Digital Deal tool for online car buying and financing.
  • CarGurus emphasizes data transparency, setting it apart from traditional car buying methods.

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