Product Marketing Manager @ Fluence

About Fluence: Fluence Energy, Inc. (Nasdaq: FLNC) is a global market leader in energy storage products and services, and optimization software for renewables and storage. With a presence in over 47 markets globally, Fluence provides an ecosystem of offerings to drive the clean energy transition, including modular, scalable energy storage products, comprehensive service offerings, and the Fluence IQ Platform, which delivers AI-enabled SaaS products for managing and optimizing renewables and storage from any provider. Fluence is transforming the way we power our world by helping customers create more resilient and sustainable electric grids.

For more information, visit our website, or follow us on LinkedIn or Twitter. To stay up to date on the latest industry insights, sign up for Fluence’s Full Potential Blog.

OUR CULTURE AND VALUES

We are guided by our passion to transform the way we power our world. Achieving our goals requires creativity, diversity of ideas and backgrounds, and building trust to effect change and move with speed.

We are Leading

Fluence currently has thousands of MW of energy storage projects operated or awarded worldwide in addition to the thousands of MW of projects managed by our trading platform—and we are growing every day.

We are Responsible

Fluence is defined by its unwavering commitment to safety, quality, and integrity.

We are Agile

We achieve our goals and meet our customer’s needs by cultivating curiosity, adaptability, and self-reflection in our teams.

We are Fun

We value the diversity in thought and experience of our coworkers and customers. Through honest, forthcoming, and respectful communications we work to ensure that Fluence is an inclusive and welcoming environment for all.

ABOUT THIS POSITION

Location: Hybrid (in office 2-3 days a week) in Arlington, VA

Can you build a voice for a product or feature and create great content that builds excitement across a very targeted customer base? Are you able to work cross functionally, understand technical details, think strategically, and leverage your creative side? Do you want to be part of one of the largest transformations in history? If so, keep reading!

As a Product Marketing Manager for our Services products, you will be responsible for our product positioning, messaging, and overall product content strategy and creation. You will need to understand the technical aspects of our product and service offerings, how to identify the core elements of differentiation, and create material that tells a great story for our global customers.

You will report to the Director of Product Marketing and be a member of that team. While you will not have any direct reports when you start, you will be managing some external contractors and can take on more responsibility within a rapidly growing company. You should be able to work independently, but you will find that collaboration across several other groups in the organization such as product management, growth, sales, and services is key to achieving your goals.

Key Responsibilities

Product Positioning & Messaging:

•Work closely with Fluence’s Product Management, Services, Sales, and Marketing teams to develop product and system level positioning, naming, and messaging that differentiates Fluence’s products and features from others in the market and creates a great story that resonates with our core customers.

•Undertake continuous analysis of the competitive landscape; build competitive product intelligence capabilities and tools in partnership with our Commercial team.

•Use data and insights gained from customer feedback and analytics to support product positioning and messaging.

Content Creation:

•Create in-depth content such as spec sheets, website copy, sales collateral (brochure, PowerPoint, etc), blog posts, storyboards for product animations and videos, and other material needed to explain complex product, services, and safety concepts. Work closely with and provide creative direction to graphic designers and other design professionals.

•Support the content needs for an array of regional marketing campaigns and customer experience initiatives.

Training & Internal Alignment

•Communicate the value of the new products to the sales team and channels through product education and training.

•Support and provide feedback into the product roadmap process.

Product Launch

•Oversee new product and feature launches on a global scale and work with regional marketing leads to develop campaigns to support this.

What does the ideal candidate bring to Fluence?

6 - 8+ years’ experience as a Product Marketing Manager or equivalent experience in Energy technology products and services.
Proven ability to craft compelling stories and create interesting graphics across different channels and mediums. You can develop and execute an effective content strategy – both the strategy and the creative development.
Product Marketing Manager Certification (PMMC) or Pragmatic Product Marketing is preferred
Proficiency in a second language (Spanish, German, Portuguese, French, or other) a plus.
Bachelor’s degree with emphasis in marketing, business, engineering, or related field. MBA, engineering, or similar master’s degree a plus.
The ideal candidate will be self-motivated, always looking for ways to improve the company, a strong team player who works well across the organization and takes great pride in the quality and precision of his/her work.
Ability to discover the essence of a product and why it matters. You can understand technical details and use your creativity to bring the ideas to life.
Ability to prioritize well, adapt to changing priorities, manage several projects concurrently, communicate clearly, work cross-functionally, and interface with all levels of the organization dispersed across the world.
Growth mindset and a desire to learn continuously, work hard, be detail oriented, analyze, and experiment. Self-motivated and dependable.
High level of digital literacy across software platforms and the ability to learn new digital tools. Proficient in MS Office Suite, and familiar with SharePoint, Salesforce, Hubspot, Adobe Creative Cloud or similar.

At Fluence we are dedicated to building a diverse, inclusive, and authentic workplace; if you are excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply!

Unlimited PTO

Medical, Dental, Vision, Life and Pet Insurance

Generous 401K Match

Annual Bonus Incentive

#energy #sustainability #inclusionmatters

Follow Fluence on LinkedIn: Fluence LinkedIn

Fluence Career Page: Fluence Careers

Fluence IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, marital or familial status.

What does the ideal candidate bring to Fluence?

6 month growth

1 year growth

2 year growth