Director Growth and Demand Marketing

As the Director of Growth and Demand Marketing, you will be accountable for building and leading a high-performing demand-generation function that directly fuels revenue growth. You will own the strategy and execution of integrated campaigns, digital marketing, and enterprise account-based marketing (ABM), ensuring measurable contributions to pipeline and revenue.

This role requires a strategic, hands-on leader who can transform an underperforming function into a growth engine. You will set the vision, develop scalable programs, drive alignment with Sales, and hold the team accountable to ambitious performance targets.

Your mission: deliver repeatable, data-driven demand programs that generate high-quality leads, accelerate pipeline, and expand engagement across target markets and enterprise accounts.

Job Duties

Strategic Leadership

• Define and own the growth and demand marketing strategy, ensuring direct alignment to revenue and pipeline goals

• Lead, mentor, and elevate a team responsible for campaign management, ABM, marketing operations, and digital marketing

• Drive accountability through clear performance metrics, operational discipline, and a results-first culture

• Act as a key member of the Marketing leadership team, influencing company-wide go-to-market priorities

Revenue Growth & Pipeline Contribution

• Own marketing’s contribution to Sales Qualified Pipeline targets, ensuring marketing consistently delivers measurable business impact.

• Drive Sales Accepted Leads generation with a focus on lead quality, conversion rates, and sales acceptance

• Partner with Sales leadership to ensure pipeline acceleration, campaign alignment, and priority account penetration

• Establish forecasting, attribution, and ROI measurement processes that make marketing’s impact clear and predictable

Campaign Management & Digital Marketing

• Oversee development and execution of multi-channel campaigns that scale pipeline growth

• Ensure campaigns are data-driven, consistently optimized, and aligned to the buyer journey

• Own digital strategy and infrastructure to expand reach, drive engagement, and maximize ROI across all channels

Enterprise & Account-Based Marketing

• Lead the strategy and execution of ABM programs for high-value enterprise accounts, in tight alignment with Enterprise Sales

• Ensure ABM programs deliver account penetration, engagement, and measurable pipeline impact

• Partner with Sales and RevOps to develop account insights, personalized content, and measurement frameworks

Operational Excellence

• Partner with Marketing Operations to build scalable processes, ensure MarTech adoption, and improve funnel visibility

• Optimize tools (Marketo, Apollo, Salesforce, and others) to increase efficiency and data integrity

• Establish governance for database health, lead routing, and marketing-to-sales handoff

Cross-Functional Collaboration

• Partner with Product Marketing, Content, and Sales Enablement to ensure demand programs are differentiated, targeted, and sales-ready

• Collaborate with RevOps, Finance, and Executive leadership to align on metrics, reporting, and investment strategies

• Act as a key voice in company-level revenue planning, providing insights into market demand and pipeline contribution

Requirements

• 8–10+ years of B2B marketing experience, with at least 3–5 years in a demand-generation leadership role

• Proven track record of transforming underperforming teams into high-performing growth functions

• Strong leadership skills with experience managing managers and cross-functional contributors

• Demonstrated success driving pipeline growth and revenue impact in high-growth SaaS or fintech organizations

• Deep expertise in digital marketing, campaign strategy, and account-based marketing

• Advanced knowledge of marketing and sales technology ecosystems (Marketo, Salesforce, Apollo, ABM tools, data/analytics platforms)

• Strong analytical orientation with expertise in attribution, forecasting, and ROI analysis

• Excellent stakeholder management skills; ability to influence senior leadership and build strong sales alignment

• Builder mindset: able to establish scalable frameworks, processes, and playbooks from the ground up

At MX, we are a high-performance organization that thrives on trust and results. This role is based in Lehi, Utah, with flexibility for both in-office and remote work. We believe in empowering our team members to deliver exceptional outcomes while taking advantage of our incredible office space when it best supports their work. Our Utah office features onsite perks such as company-paid meals, massage therapists, a sports simulator, gym, mother’s lounge, and meditation room and meaningful interactions with amazing people. We encourage team members to come together in the office to collaborate, kick off key projects, or strategize cross-functionally, fostering connection and innovation.

MX is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses. All your information will be kept confidential according to EEO guidelines. You may request reasonable accommodations by sending an email to [email protected].