Specialist

Overview

Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It’s a place where you can build your career and enjoy professionally satisfying work. We have over 2,300 people who are #HappyatFoley, and we think you will be too.

The Specialist, Digital Communications is a central member of the marketing communications and marketing technology teams. This role brings a unique blend of user experience and analytical thinking to shape content strategy, drive demand, and engage key audiences across Foley’s external websites and related properties.  The Specialist will ensure a holistic SEO strategy that integrates with the firm’s overall content strategy and contributes to improve content creation and facilitate content quality analysis while working collaboratively with attorneys and content teams to regularly keep public online content relevant, timely, and easy to find. This person will also automate online traffic measurement and regularly update team members with reports and insights for defined market segments (targeted audiences).  The Specialist will also help manage day-to-day website updates, implement UX best practices, support content strategy and SEO goals, and partner with internal stakeholders and external vendors to drive web performance and evolution. The position reports to the Content Strategy Manager, with secondary reporting to the Marketing Technology Manager.  The ideal candidate will be proficient with website content management systems like WordPress, search engine and AI answer engine optimization, and Google Analytics. They possess a strong drive for continuous improvement and practice user-centric thinking while crafting engaging web experiences.

Responsibilities

• Refine and continuously improve our content update approaches (in collaboration with content teams) to leverage digital analytics data for targeted audiences and improve market penetration.
• Perform SEO analysis, proactively identify opportunities for improvement, and implement strategies to enhance search engine visibility.
• Collaborate with BD&M team members and website partners to design and build new web page templates, ensuring they are visually appealing, engaging, and optimized for performance. 
• Inform and support the implementation of the web strategy and roadmap, contributing to long-term planning and execution.
• Leverage reports and analysis to constantly improve content, campaigns, and website performance, using tools like Google Analytics and Semrush. 
• Build, manage, and report on the firm wide SEO strategy and digital activities on a regular basis (weekly automated and quarterly business reviews at a minimum). Share web and SEO best practices and industry developments with team members.
• Partner with supporting web consultants for web development, SEO/SEM, and other related projects. Collaborate with marketing automation, CRM, IT, business development, other marketers, and occasionally partners to implement web strategy. 

Qualifications

• Bachelor's Degree required. #LI-Hybrid
• Minimum of three (3) years of experience in web analytics and SEO research, insights, and content development required. 
• Minimum of one (1) year of experience with user experience (UX) principles and designing pages required. 
• Must have experience creating, building, and managing digital marketing strategy, including writing content briefs.
• Experience monitoring, measuring, and reporting on SEO performance metrics using tools such as Google Analytics, Semrush, Looker Studios, or similar required. 

In support of transparency and equity in the workplace, Foley provides salary ranges for all positions. The figures below represent the full compensation range of this position. The actual offered amount will be between the range minimum and midpoint based on the following factors: education, experience, geographic market, and internal pay equity at Foley.

Milwaukee - $68,300 to $95,600

Chicago - $75,100 to $105,200

Boston, Washington D.C. - $82,000 to $114,700