Brand Development Representative @ Wyld

Salary Range: 75000 to 75000 (Currency: USD) (Pay period: per-year-salary)

Headquartered in the Pacific Northwest, Wyld produces the best Cannabis tasting edibles and beverages on the market using real fruit and natural flavors. When adventure calls, we answer - always ready to embrace challenges, test boundaries, and push limits. Our company ethos is founded in strong values and our Pillars of Commitment to our communities and the Earth itself. Our ambitious team embraces challenges, tests boundaries, and is always ready for adventure. Wyld operates in AZ, CA, CO, IL, MA, MD, MI, MO, NM, NV, NY, OR, OK, WA, and across all of Canada with more launches on the horizon.

Ability to excel in a fast-growing/fast paced environment delivering accuracy while managing to deadlines where adaptability is imperative.

Embody Wyld Core Values, The Wyld Way

Wyld’s core values are the driving force and energy behind everything we do. These values drive our culture, our business philosophy and our philanthropic efforts. It is the cornerstone for all that we do here at Wyld.

-Make a Mark

-We Blaze Our Own Trail

-Brand First

-We Mean Business

Summary

As Wyld’s Brand Development Representative, you will work closely with Sales and Marketing at the state/market level to ensure the brand is being represented according to brand standards at all touchpoints, manage and attend marketing events, and assist sales staff while being subject matter experts of our brand and products. This includes visiting and building relationships with retail partners, distributing merchandising and marketing materials, executing local events, delivering sample products to dispensaries, all while upholding and maintaining high standards of customer service.

The Brand Development Representative must have strong interpersonal skills with a reputation for being an excellent communicator who inspires others through enthusiastic presentation of brand story and product education. Sales background and knowledge is preferred.

Essential Duties and Responsibilities

Be Wyld’s local Marketing subject matter expert, collaborating with the Senior Trade Marketing Manager, Sales Account Managers and Sales Operations, to drive sales and brand awareness
Visit and merchandise retail accounts monthly according to Wyld’s merchandising and promotional plan, includes deploying and installing new displays
Build relationships with retail accounts and train them on merchandising best practices and support with any additional brand / product education needs
Ensure that retail accounts have the latest marketing materials on hand and/or displayed
Coordinate with Account Managers to successfully target and implement improvements to Wyld’s marketing performance at the individual account level
Work independently in the field while contributing to CRM data to ensure visibility of all account-facing activity
Maintain equipment and ability to transport self and marketing tools throughout the assigned territory
Be a peer leader and train sales on marketing’s monthly program messaging, best in class event execution and brand experience
Identify marketing opportunities and improvements in market to elevate Wyld’s brand presence
Gather state / market-level marketing intel, including new products, displays, marketing materials and overall industry shifts
Communicate out daily summary of account visits and tasks completed, including next steps and opportunities
Educate customers and consumers about the brand along with new and existing products
Execute local pop-ups, events, partnerships, promotional opportunities and select national trade shows to drive brand awareness and provide product samples (unmedicated, where appropriate)
Independently coordinate a weekly schedule to coincide with area events, as well as weekly expectations of marketing stops.

Qualifications

At least 6 months of related experience and/or training utilizing strong customer service skills; or equivalent combination of education and experience.
Must have experience working in a fast-paced work environment.
Must have strong attention to detail and exceptional customer service skills.
Must be organized and have strong communication skills.
Must understand and follow basic verbal and written instructions.
Basic PC office application skills are required
Must be able to effectively communicate in English, both verbally and written.
Possess basic mathematical skills: addition, subtraction, multiplication and division
Must obtain all state required: permits, licenses, certifications
Travel Requirements: This position requires up to 90% travel throughout the State territory
State regulations require all applicants must be 21 years of age or older
Must be willing to receive authorized vaccination against COVID-19

If you are not a California resident or applying to an open role in the state of California please skip this section

Wyld CCPA Notice for CA Applicants
Please review and be prepared to answer a few questions about the above notice at the end of the application

Compensation

As a exempt employee, you’ll receive a competitive salary of $75,000 + bonuses , 11 paid holidays, 120 hours of PTO, 401k andfully paid health, dental and vision insurance

Wyld is an equal opportunity employer.

Compensation Overview

Essential Duties and Responsibilities

Qualifications

If you are not a California resident or applying to an open role in the state of California please skip this section

6 month growth

1 year growth

2 year growth

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