Head of Brand Marketing
Posted on 2/10/2024
Equip Health

201-500 employees

Eating disorder virtual treatment
Company Overview
Equip is on a mission to transform eating disorder treatment. The company has reimagined eating disorder care with evidence-based treatment built by experts in the field and people who’ve been there.
B2C

Company Stage

Series B

Total Funding

$98.7M

Founded

2019

Headquarters

Carlsbad, California

Growth & Insights
Headcount

6 month growth

11%

1 year growth

53%

2 year growth

300%
Locations
Cambridge, MA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • Bachelor's Degree or higher
  • 10+ years of professional experience in a brand marketing role; healthcare and startup experience preferred
  • Strong story-telling skills with high attention to detail
  • Natural instinct and self-starter mentality
  • A strong sense of ownership in your work and the company's health; ability to critically think through solutions to yield the highest quality impact
  • A desire to work at a fast-growing health tech startup
Responsibilities
  • Build multi-year vision and strategic plan for scaling Equip’s brand awareness and positioning across audience types
  • Oversee the content strategy across audiences and channel types, informed by audience insights, creative learnings, and channel initiatives focus
  • Own strategy and implementation of brand marketing processes, playbooks, and go to market execution
  • Partner closely with Growth Marketing & B2B Marketing on campaign build-outs across creative, messaging, and positioning based on audience insights
  • Collaborate cross-functionally across audience-facing teams (ie Admissions, Patient Experience, etc) to optimize engagement at each touchpoint of the patient journey
  • Own KPI reporting of all brand metrics & insights, driving learnings and insights across the full marketing funnel
  • Own brand marketing budget allocation and tracking across creative, content and PR
Desired Qualifications
  • Healthcare and startup experience