Full-Time

SEO Content Specialist

Posted on 8/19/2024

Bitcoin Depot

Bitcoin Depot

51-200 employees

Converts cash to Bitcoin via kiosks

Fintech
Crypto & Web3

Mid

Remote in USA

Category
Content Strategy
Creative Writing
Editing & Proofreading
Content & Writing
Copywriting
Required Skills
Communications
SEO
Journalism
Marketing
Requirements
  • Bachelor’s degree in marketing, advertising, journalism, integrated communication or a related field
  • 3+ years of related experience in a fast pace working environment (i.e. agencies)
  • Must have cryptocurrency experience
  • A killer portfolio of copywriting and storytelling
  • Strong work ethic (a “That’s not my job.” attitude will not work at Bitcoin Depot.)
  • An incredible eye for detail and a “flawless execution always” attitude
  • Experience with SEMRush, Google Search Console, Ahrefs, Microsoft Office, Google Suite, and Slack, and other common office productivity and communication tools.
Responsibilities
  • Write on-strategy long-form content for Bitcoin Depot blogs, press releases, emails, Sales support materials, etc. You’ll research topics, prioritize them based on opportunity, competitiveness, and potential organic search ranking value, and be expected to deliver a set number of regular articles at a high standard. AI-generated content is not permissible.
  • Write on-strategy short-form content for signage, social media, slide decks, ads, etc. You should be well-versed at using different brand tones for different platforms and audiences.
  • Incorporate SEO keywords into all external Bitcoin Depot writing and help develop, track, and iterate on our broader SEO strategy.
  • Periodically analyze and compare competitor search rankings and primary keywords, and identify opportunities for the Marketing team to keep us ahead of others in our industry. Drive implementation and changes based on these opportunities.
  • Monthly analysis of bitcoindepot.com for performance optimization.
  • Proofread and edit content others produce from internal and external personnel (vendor and agency partners) as needed
  • Work closely with other members of the Marketing team and graphic designers to pair content with engaging, but also optimized keywords.
  • Ensure that all content creation maximizes company SEO and positions leadership as thought leaders in the FinTech industry
  • Be the subject matter expert for all things content related for the entire company
  • Work with Marketing leadership to set project deadlines and content goals
  • Adhere to creative department and brand standards throughout the Bitcoin Depot organization
  • Develops and maintains strong, collaborative relationships across the organization
  • Other duties as assigned

Bitcoin Depot specializes in converting cash into Bitcoin, making it easier for cash users to access the digital financial ecosystem. The company operates over 7,000 Bitcoin kiosks and ATMs across the United States and Canada, allowing individuals to quickly and securely exchange cash for Bitcoin. Additionally, Bitcoin Depot offers the BDCheckout service, enabling customers to fund their Bitcoin wallets at checkout counters in over 6,000 retail locations. For online transactions, users can purchase Bitcoin using debit or credit cards through a partnership with Simplex. Unlike its competitors, Bitcoin Depot focuses on serving cash users, including those without easy access to traditional banking services, and provides multiple channels for cash conversion. The company's goal is to make Bitcoin accessible to a diverse clientele while generating revenue through transaction fees.

Company Stage

IPO

Total Funding

N/A

Headquarters

Atlanta, Georgia

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion into Australia with 125 ATMs opens new international growth opportunities.
  • Partnerships with retail chains enhance ATM accessibility and user convenience.
  • Growing interest in Bitcoin as an inflation hedge could drive more users to services.

What critics are saying

  • Increased competition from other cryptocurrency ATM providers may erode market share.
  • Regulatory scrutiny on cryptocurrency transactions could impact operations in North America.
  • Volatility of cryptocurrency prices poses a risk to Bitcoin Depot's revenue model.

What makes Bitcoin Depot unique

  • Bitcoin Depot operates the largest cryptocurrency ATM network in North America.
  • The company offers multiple channels for cash-to-Bitcoin conversion, including ATMs and BDCheckout.
  • Bitcoin Depot's partnership with Simplex allows online Bitcoin purchases via debit or credit card.

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Benefits

Health benefits + employer contribution

Premium coffee & gourmet teas

Weekly catered lunch

Monthly company outings & celebrations

Quarterly philanthropy activity

Company paid fitness pass

401k matching

INACTIVE