Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.
Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.
Role Overview: As the Product Lead for Marketing Technology, you will be responsible for defining and executing the product vision, strategy, and roadmap for our marketing tools and platforms. You will leverage your deep understanding of user acquisition (UA) channels, advertising platforms, and market trends to guide the development of solutions that enhance marketing efficiency and effectiveness. Your role will involve close collaboration with cross-functional teams to ensure the creation of innovative, market-driven products that empower our business teams.
Key Responsibilities:
1. Product Development:
a. Lead the end-to-end product development lifecycle of UA marketing tools and platforms, from ideation to launch.
b. Define product vision, strategy, and roadmap in alignment with business objectives and market needs.
2. Market Insights & Strategy:
a. Continuously monitor and analyze market trends, user acquisition channels, and advertising platforms to identify opportunities for innovation.
b. Translate complex marketing needs into actionable product features and improvements.
3. Cross-functional Collaboration:
a. Work closely with marketing teams to understand their pain points and requirements, and translate these into technical solutions.
b. Partner with data teams to ensure that product development aligns with data integration and analytics needs.
4. Stakeholder Management:
a. Collaborate with engineering teams to ensure the technical feasibility of product features and enhancements.
b. Engage with stakeholders to gather feedback and refine product features based on user needs and market demands.
Qualifications:
Full-Time
Confirmed live in the last 24 hours
Internet services for social, gaming, and fintech
No salary listed
Senior, Expert
Palo Alto, CA, USA + 2 more
More locations: Los Angeles, CA, USA | Bellevue, WA, USA
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Tencent is a technology company that focuses on enhancing the daily lives of internet users and supporting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. What sets Tencent apart from its competitors is its diverse portfolio and strong presence in both consumer and enterprise markets, particularly in China. The goal of Tencent is to enrich user experiences and provide businesses with effective digital solutions.
Company Size
10,001+
Company Stage
IPO
Headquarters
Shenzhen, China
Founded
1998
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