Full-Time

Business Development Director

Digital Marketing

Posted on 11/20/2024

Welocalize

Welocalize

1,001-5,000 employees

AI-driven content localization services

Enterprise Software
AI & Machine Learning

Compensation Overview

$100k - $120kAnnually

Senior

United States

Fully hybrid – requires in-office presence.

Category
Business Development
Business & Strategy
Growth & Marketing
Required Skills
SEO
Salesforce
Requirements
  • Must have Business Development experience and be able to demonstrate success in a similar industry and position, ideally focused on selling Services rather than pure Technology sales.
  • Experience working in Sales within the Digital Marketing industry (SEO, Paid Media, Paid Search, etc.)
  • Experience working in Sales within the Localization Experience vertical would be an advantage.
  • Must have current experience working with a sales quota on a monthly/yearly basis.
  • Must have an understanding and proven track record working with Salesforce or related CRM.
  • Has a track record of procuring leads on his or her own while 'owning' the business.
  • Has a track record of finding, closing, and maintaining business including new and existing accounts.
Responsibilities
  • Development of an effective understanding of the Company’s business and services, e.g.: - Paid Media Advertising Services (including Paid Search and Paid Social Advertising) - Programmatic Advertising; - Search Engine Optimization (SEO) Services; - Content Marketing Services; - Web Analytics Services; - Conversion Optimization Services.
  • Promotion of Welocalize’s & Adapt’s competitive value and expertise in the Multilingual Digital Marketing Industry.
  • Researching and analyzing industries in order to identify new business opportunities.
  • Establishing and maintaining client relationships.
  • Working knowledge of our contact database, invoicing system, and project management software.
  • Working with the Program Directors, Solutions, Account Directors, and/or Account Managers to create account plans, RFPs, SOWs, and quotes, and ensuring that administrative details are handled efficiently and effectively.
  • Working effectively as a team with digital marketing operations teams to exceed client expectations.
  • Working in a global team defining the underlying value proposition and service offerings for your existing clients and new client targets.
  • In conjunction with your manager, take responsibility and accountability for designated clients and projects.
  • Collaboration with your manager and global team to define internal and external expectations and align those to specific deliverables.
  • Attending and participating in weekly department meetings.
  • Identifying and resolving client concerns.
  • Participation in industry conferences to network, acquire industry education, build new leads and sustain current client relationships.
  • Generating profitable sales that meet territory objectives through meeting and/or exceeding established sales targets.
  • Cultivating and building strong business relationships with key decision-makers.
  • Management of the complete sales cycle from prospecting through to closing.
  • Prospecting via phone, e-mail, and other mediums; follow-up calls, and emails.
  • Demonstrating and educating the value of the service to the buyer.
  • Obtaining and provision of territory information regarding market intelligence and penetration.
  • Accurate planning and reporting of all sales-related metrics.
  • Generation of a qualified pipeline for new business and existing clients.
  • Completing of required sales reporting and ensuring accurate 90-day, 60-day, and 30-day forecasts are updated weekly.

Welocalize assists businesses in enhancing customer engagement by providing localized content that meets the cultural and linguistic needs of different regions. Their AI-enabled Service Delivery Platform, OPAL, streamlines the translation and approval processes, allowing companies to reduce costs and improve efficiency. Unlike competitors, Welocalize leverages advanced AI technologies to deliver these services more effectively, resulting in better conversion rates for clients. The company's goal is to lead the global content localization market by offering effective solutions for engaging international customers.

Company Stage

N/A

Total Funding

$33.1M

Headquarters

New York City, New York

Founded

1997

Growth & Insights
Headcount

6 month growth

10%

1 year growth

21%

2 year growth

62%
Simplify Jobs

Simplify's Take

What believers are saying

  • Welocalize's advanced AI-driven solutions can significantly reduce costs and improve efficiency for businesses, leading to higher conversion rates and increased revenues.
  • The company's focus on performance-led website localization can help businesses tap into new international markets and boost global sales.
  • Welocalize's leadership in tech-enabled language services positions it well for future growth, especially with the increasing adoption of AI in various industries.

What critics are saying

  • The reliance on AI and automation may lead to quality control issues if not properly managed, potentially affecting client satisfaction.
  • The competitive landscape in the localization market is intense, with numerous players offering similar services, which could impact Welocalize's market share.

What makes Welocalize unique

  • Welocalize leverages its AI-enabled Service Delivery Platform, OPAL, to streamline and automate the localization process, setting it apart from traditional localization services.
  • The introduction of TranslationRater™, a ChatGPT plugin, showcases Welocalize's commitment to integrating cutting-edge AI technologies into their offerings.
  • Welocalize's strategic partnerships, such as with Okta for enhanced security and Women in Localization for global impact, further differentiate it from competitors.

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