Full-Time

Product Marketing Manager

Posted on 7/26/2024

Squint

Squint

51-200 employees

Augmented reality platform for industrial training

Industrial & Manufacturing
VR & AR
Enterprise Software

Compensation Overview

$120k - $150kAnnually

+ Equity

Mid, Senior

Remote in USA

Category
General Marketing
Growth & Marketing
Requirements
  • 5-7 years of marketing experience with 3+ years of product marketing experience, preferably in Enterprise SaaS
  • Early stage startup experience
  • Experience launching B2B product assets for a complex product
  • Eager to move fast & drive impact
  • Strong communication with the ability to build meaningful stakeholder relationships
  • Ability to differentiate valuable signal from noise
  • Ability to thrive in ambiguous cross-functional projects across Engineering, Product, Design, and GTM
  • Big picture thinking while still delivering on the details
Responsibilities
  • Develop Positioning & Messaging: Drive the positioning and messaging for our platform and customer segments, ensuring alignment with our AI/AR solutions.
  • Understanding Ideal Customer Profiles (ICPs): Gain a deep understanding of our platform focusing on the needs of target customer segments and outline approaches to reach them.
  • Storytelling / Crafting the Narrative: Develop a compelling story explaining Squint’s essential role in the manufacturing industry.
  • Create Compelling Content: Produce engaging materials such as pitch decks, one-pagers, and persona maps to drive product adoption and revenue growth.
  • Support GTM Initiatives: Partner with the Go-To-Market (GTM) team to deliver comprehensive product training and support, ensuring successful market entry and customer adoption.
  • Setting Goals and Metrics: Be able to develop and outline specific, measurable goals for launches and establish KPIs to assess what success looks like.
  • Marketing Strategy: Develop a comprehensive go-to-market strategy that includes product positioning, messaging, and differentiation.
  • Event Representation: There will be several conference / showcase events throughout the year that will require domestic travel.

Squint.ai utilizes augmented reality (AR) technology to help frontline workers access critical information quickly by digitizing informal knowledge, known as "tribal knowledge." The platform serves industrial clients, providing interactive digital instructions that reduce training time and improve operational efficiency. Squint differentiates itself with features like real-world object pinning and instant access to official procedures, all offered through a subscription model that includes multilingual support and interactive quizzes. The company's goal is to enhance productivity and safety in the industrial sector by making expert knowledge easily accessible to all workers.

Company Stage

Series A

Total Funding

$20.9M

Headquarters

San Jose, California

Founded

2021

Growth & Insights
Headcount

6 month growth

4%

1 year growth

8%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent $13M Series A funding boosts Squint's growth and platform enhancement.
  • Integration with AI analytics offers predictive maintenance and real-time data insights.
  • Collaboration with IoT manufacturers enhances real-time AR application and ecosystem.

What critics are saying

  • Rapid AR tech advancements may render Squint's platform outdated without updates.
  • Competition from tech giants like Apple could overshadow Squint's offerings.
  • Data privacy concerns may lead to regulatory scrutiny of Squint's platform.

What makes Squint unique

  • Squint.ai uses AR to digitize tribal knowledge for frontline workers.
  • The platform offers multilingual support, translating instructions into 35 languages.
  • Squint.ai provides interactive quizzes and AR guides from videos for enhanced learning.

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Benefits

Health Insurance

Paid Vacation

Remote Work Options

401(k) Retirement Plan

INACTIVE