Product Marketing Manager

Product Marketing Manager

• Salary range: $120k - $150k

• Plus Equity

About Us:

Squint is the Manufacturing Intelligence Platform that brings together the latest innovations in AI and AR to make every operator an expert. Our story starts with manufacturing, a $7T industry that is the foundation of the world as we know it. Faced with a generational inflection point, the industry is in need of a new wave of technology that bridges the knowledge gap between the retiring and incoming workforce.

We believe our solution can extend beyond manufacturing, and we’re working on empowering workforces in industries like Energy, Healthcare, Hospitality, and more. Squint’s mission is to accelerate human potential by bringing digital knowledge into the real world.

About the Job:

We are a remote first company looking for an experienced B2B Product Marketing Manager to establish our product marketing function. We have incredible product-market fit & demand across a growing set of industry verticals. We need to accelerate our growth by clearly explaining how Squint leverages expert knowledge to boost operator performance and analyze production insights, enabling manufacturing leaders to minimize downtime and enhance quality on a user-friendly platform. As an early member of the marketing team, you will shape the content, messaging, positioning, and playbook for how we market to our customer base.

Key Responsibilities:

• Develop Positioning & Messaging: Drive the positioning and messaging for our platform and customer segments, ensuring alignment with our AI/AR solutions.

• Understanding Ideal Customer Profiles (ICPs): Gain a deep understanding of our platform focusing on the needs of target customer segments and outline approaches to reach them.

• Storytelling / Crafting the Narrative: Develop a compelling story explaining Squint’s essential role in the manufacturing industry. 

• Create Compelling Content: Produce engaging materials such as pitch decks, one-pagers, and persona maps to drive product adoption and revenue growth.

• Support GTM Initiatives: Partner with the Go-To-Market (GTM) team to deliver comprehensive product training and support, ensuring successful market entry and customer adoption.

• Setting Goals and Metrics: Be able to develop and outline specific, measurable goals for launches and establish KPIs to assess what success looks like.

• Marketing Strategy: Develop a comprehensive go-to-market strategy that includes product positioning, messaging, and differentiation. 

• Event Representation: There will be several conference / showcase events throughout the year that will require domestic travel. 

Qualifications:

• 5-7 years of marketing experience with 3+ years of product marketing experience, preferably in Enterprise SaaS

• Early stage startup experience

• Experience launching B2B product assets for a complex product 

• Eager to move fast & drive impact 

• Strong communication with the ability to build meaningful stakeholder relationships

• Ability to differentiate valuable signal from noise

• Ability to thrive in ambiguous cross-functional projects across Engineering, Product, Design, and GTM

• Big picture thinking while still delivering on the details

Benefits:

• Remote first

• Health insurance

• Maven digital platform for parent and parents to be

• PTO

• 401(k)

• Laptop

• Travel to company offsites

A final note

We are committed to creating a diverse and inclusive workplace. Squint is an equal opportunity employer, welcoming applicants from all backgrounds without regard to race, gender, age, or any other protected characteristic. We encourage you to apply even if you’re not quite sure you fit all the requirements for the role!

Ready to redefine the future? Join us at Squint and be a part of something revolutionary.