Growth Lead @ Homebase | Simplify Jobs

INACTIVE

Full-Time

Growth Lead

Homebase

501-1,000 employees

Comprehensive management tools for hourly teams

Senior

Toronto, ON, Canada

Required Skills

JavaScript

Management

SEO

Tableau

Marketing

Looker

Data Analysis

HTML/CSS

Google Analytics

Requirements

Proven track record of SEO & content management experience across highly competitive B2B/SaaS spaces
Deep proficiency with technical aspects of SEO, including HTML, CSS, JavaScript, keyword analysis, CMS, content optimization, URL structures, page markup & schemas, search engine spiders, indexes and algorithms, website session management, and other impacting factors
Expertise & hands-on experience with common industry tools (SEO, analytics platforms, BI tools), including Ahrefs, SEMrush, STAT Analytics, Screaming Frog, Google Analytics, Google Search Console, Amplitude, speed monitoring tools, CMS, Looker, Tableau, etc
Robust CRO experience with a solid understanding of A/B and multivariate experimentation
T-shaped marketer with a holistic understanding of other marketing disciplines and relevant channel interplays (email, SEM, social, PR, brand, etc.)
Strong communicator with an ability to dive into technical details but also distill complex concepts for non-technical stakeholders
Exceptional problem-solving skills and ability to navigate ambiguity in a fast-paced, dynamic environment where pivots in priorities may be necessary
Strong relationship management skills - able to build consensus among multiple stakeholders and influence cross-functional alignment on compelling initiatives, enhancements, and/or technical optimizations

Responsibilities

Accountable for the strategy, execution, and measurement of key SEO initiatives with a focus on acquisition and activation of our best-fit users
Work cross-functionally with a variety of teams both within & outside of marketing to ensure SEO efforts and best practices are embedded throughout the organization
Establish systems, processes, and automations to advance SEO practices, and marketing analytics and operations pertaining to SEO
Manage a prioritized roadmap of on-page & off-page SEO tactics, including but not limited to: technical SEO audits & optimizations, keyword research & ranking strategies, content development & management, competitive market analysis, structured data, backlink program with our partners, and technical auditing, among others
Analyze log files, crawl records, and web analytics data to identify opportunities
Manage SEO marketing tech stack & onboard tools as necessary
Partner with the Content team to develop and measure SEO-driven content initiatives to increase organic traffic & conversions (including keyword research, content audits, SERP analysis, crawling, indexing, link building, etc.)
Prioritize a continuous backlog of CRO experiments against key business objectives. Moves quickly in developing hypotheses, running testing/pilots, applying learnings, and making decisions even when data sets may be imperfect or incomplete. Keeps stakeholders informed along the way
Work closely with Marketing, Biz Ops, and Data Eng to define SEO success metrics to track, measure, and optimize performance against business targets. Develop relevant measurement frameworks to capture measurement across multiple customer touch points
Complete ownership of SEO reporting, data, and measurement, including:
Providing forecasts & performance results against defined SEO KPIs and metrics on a weekly, monthly, quarterly cadence
Regular updates on keyword performance and growth, backlink/outreach performance, optimized page performance, ranking; etc
Presenting performance results, insights, and actionable recommendations to upper management and other stakeholders in accessible ways
Partner with front-end development and other engineering teams to provide technical SEO guidance and deliver on public-facing web pages, applications, tools, and calculators developed that will drive traffic
Contribute to ASO experimentation, optimizations, and analyses (e.g., competitor analysis, keyword research, listing analysis, etc.)
Advocates for SEO across the organization. Regularly shares findings and lessons, and helps others grow
Stays up-to-date on industry trends/patterns, algorithm updates, and best practices

Diversity, Equity, and Inclusion at Homebase

At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you’re close to what we’re looking for (even if you don’t meet 100% of the qualifications), we encourage you to apply!

Why We Need You:

Reporting to the Director of Growth Marketing, the organic and SEO lead will be responsible for the development, execution, and growth of Homebase’s strategy to drive sustainable organic growth against business outcomes. You’ll work closely with our Marketing and Growth partners to build a robust content strategy, optimize website analytics, tackle technical optimizations, and execute on a solid link-building program.

The Growth Marketing team is driven by a bias to action, ownership, curiosity, and deep empathy for our customers. We’re looking for an experienced, highly motivated, and data-driven person with an entrepreneurial mindset. This is a great opportunity for the right candidate to solidify the SEO function at Homebase and to help shape the culture of the growth marketing team!

Accountable for the strategy, execution, and measurement of key SEO initiatives with a focus on acquisition and activation of our best-fit users
Work cross-functionally with a variety of teams both within & outside of marketing to ensure SEO efforts and best practices are embedded throughout the organization
Establish systems, processes, and automations to advance SEO practices, and marketing analytics and operations pertaining to SEO.
Manage a prioritized roadmap of on-page & off-page SEO tactics, including but not limited to: technical SEO audits & optimizations, keyword research & ranking strategies, content development & management, competitive market analysis, structured data, backlink program with our partners, and technical auditing, among others
Analyze log files, crawl records, and web analytics data to identify opportunities
Manage SEO marketing tech stack & onboard tools as necessary
Partner with the Content team to develop and measure SEO-driven content initiatives to increase organic traffic & conversions (including keyword research, content audits, SERP analysis, crawling, indexing, link building, etc.)
Prioritize a continuous backlog of CRO experiments against key business objectives. Moves quickly in developing hypotheses, running testing/pilots, applying learnings, and making decisions even when data sets may be imperfect or incomplete. Keeps stakeholders informed along the way.
Work closely with Marketing, Biz Ops, and Data Eng to define SEO success metrics to track, measure, and optimize performance against business targets. Develop relevant measurement frameworks to capture measurement across multiple customer touch points.
Complete ownership of SEO reporting, data, and measurement, including:
Providing forecasts & performance results against defined SEO KPIs and metrics on a weekly, monthly, quarterly cadence
Regular updates on keyword performance and growth, backlink/outreach performance, optimized page performance, ranking; etc.
Presenting performance results, insights, and actionable recommendations to upper management and other stakeholders in accessible ways
Partner with front-end development and other engineering teams to provide technical SEO guidance and deliver on public-facing web pages, applications, tools, and calculators developed that will drive traffic
Contribute to ASO experimentation, optimizations, and analyses (e.g., competitor analysis, keyword research, listing analysis, etc.)
Advocates for SEO across the organization. Regularly shares findings and lessons, and helps others grow.
Stays up-to-date on industry trends/patterns, algorithm updates, and best practices

Experience & Attributes You Bring:

Proven track record of SEO & content management experience across highly competitive B2B/SaaS spaces.
Deep proficiency with technical aspects of SEO, including HTML, CSS, JavaScript, keyword analysis, CMS, content optimization, URL structures, page markup & schemas, search engine spiders, indexes and algorithms, website session management, and other impacting factors
Expertise & hands-on experience with common industry tools (SEO, analytics platforms, BI tools), including Ahrefs, SEMrush, STAT Analytics, Screaming Frog, Google Analytics, Google Search Console, Amplitude, speed monitoring tools, CMS, Looker, Tableau, etc.
Robust CRO experience with a solid understanding of A/B and multivariate experimentation.
T-shaped marketer with a holistic understanding of other marketing disciplines and relevant channel interplays (email, SEM, social, PR, brand, etc.)
Strong communicator with an ability to dive into technical details but also distill complex concepts for non-technical stakeholders.
Exceptional problem-solving skills and ability to navigate ambiguity in a fast-paced, dynamic environment where pivots in priorities may be necessary.
Strong relationship management skills – able to build consensus among multiple stakeholders and influence cross-functional alignment on compelling initiatives, enhancements, and/or technical optimizations

What We Offer You

Stock Options - Everyone is an Owner!
Comprehensive medical coverage for you and your eligible dependents - premiums 100% paid by Homebase!
RRSP plan +4% company match
Top-of-the-line equipment and stipend for workspace setup
Work from home Monday, Thursday, & Friday
Vibrant coworking spaces to collaborate in
20 days of accrued PTO, annual paid holidays and paid volunteer time off
Continued learning and development stipend
Team offsites and monthly opportunities to engage with fellow Homies

About Us

Our mission is to make hourly work easier for local businesses and hourly workers. Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance. Just don’t call us “Human Capital Management.” We have built tools for the busiest businesses, so owners and employees can spend less time on bullsh*t and more time on what matters. The Homebase team brings small business expertise from Intuit, Square, OpenTable, Yelp, Gusto, and First Data. Homebase is backed by leading venture investors Bain Capital Ventures, Baseline Ventures, Cowboy Ventures, Khosla Ventures, Plus Capital, and GGV Capital.

At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer. Accommodations will be provided during the hiring process if needed. Please advise us of any accommodations needed within your application to ensure fair and equitable access throughout the recruitment and selection process.

Homebase

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Website

View Company Profile

Homebase is a highly efficient tool for small businesses, providing a comprehensive suite of services including employee scheduling, time tracking, payroll, and team communication. Recognized by Inc Magazine as Best in Business 2020 Gold Medal Winner and Top Rated Time Clock and Scheduling Software by Motley Fool's The Blueprint, it demonstrates industry leadership and a competitive edge. The company's culture is focused on simplifying administrative tasks, enabling business owners and employees to concentrate on core operations, thereby fostering a productive work environment.

Company Stage

Series D

Total Funding

$201.9M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights

Headcount

6 month growth

↑ 23%

1 year growth

↑ 80%

2 year growth

↑ 119%

Benefits

Stock options

Comprehensive insurance plans

401(k) with 4% company match

Remote, hybrid, and in-office work options

Top-of-the-line equipment and home office

Annual holidays and accrued PTO

Fun company activities

INACTIVE