Job Description

The APEX Media Specialist is a highly organized, detail-oriented team player with strong technical aptitude in Paid social and/or Programmatic platforms namely Facebook/Instagram (1 required) and DV360 (1 required).​
 

Media Specialists are responsible for assisting the Director of Programmatic or Social in the creation and implementation of holistic media activations for their brands.  This individual will gather and analyze various amounts of marketing data for the clients and their competitors to determine their advertising and media needs and to ensure plans are properly executed and delivered. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level, strategic executions and budget. In addition to managing the work of the Coordinators/Analysts they may supervise, Media Specialists have day-to-day client contact and work with their counterpart Strategy and Investment teams. Success requires strong analytical skills, good consumer understanding, creativity, skill in negotiation and very strong attention to detail.​

• Assists the Media Supervisor/Manager to develop media plan recommendations for assigned clients that meet clients’ campaign goals and target audiences​
• Maintains regular communication of brand and team status to Supervisor/Manager​
• Develop a positive experience and relationship with clients maintaining day to day communication​
• Executes cross-channel media campaigns, and purchasing media from the different self-serve platforms and managed services ​
• Ensure that all projects assigned are executed to plan ​
• Manage, analyze and optimize media placements during campaigns​
• Collaborates with web analysts to provide campaign reporting and ROI analysis​
• Ensure that work is produced with the highest level of quality and accuracy​
• Sources, compiles and provides research materials when required ​
• Participates in assigned client meetings and presentations ​
• Pro-actively identifies project issues/problems, assists in issue/problem resolution and provides project updates​

Qualifications

• 1-2 years’ experience in either Social and Programmatic media planning and buying​
• Facebook Blueprint and/or Certification an asset along with DV360 Certifications​
• Knowledge in various media platforms and best practices​
• Proficiency in Microsoft Office, with an advanced working knowledge of Excel ​
• Strong analytical skills​
• Strong quantitative skills, including analytical abilities and math proficiency​
• Ability to effectively utilize media research and reporting resources​
• Excellent communication skills – written, verbal and presentation​
• Strong negotiating skills​
• Flawless attention to detail​
• Project management, problem solving and organizational skills are essential​
• Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure​