Job Description

We are recruiting for a Performance Planning Manager who can blend digital cross-channel media planning, campaign activation and overall account coordination and client servicing in the UK Haleon Expert team. This includes a focus on the development of best in class GB&I media plans along with seamless activation and proof of value through effective measurement frameworks. This person will be supported by an offshore activation team.

Responsibilities

• Planning, Insights and Reporting
• Develop detailed channel media plans applying EU strategy, learnings, optimisations and best practice
• Ensuring that all channels are briefed with sufficient budgets and manage delivery
• Working with media partners in local markets to ensure quality and efficiencies are maintained
• Ensuring the highest quality is maintained across the activation teams, as well as summarising bi-weekly reporting into digestible insights and recommendations

Account & Stakeholder Management

• Day to day client contact and conduit between planning and activation team
• Work collaboratively with creative agency partners on fulfilling media plan creative requirements
• Digital representative for client meetings supported by activation team where necessary

Qualifications

• Previous experience within an activation or planning team, either at Senior Executive or Manager level
• Strong analytical skills - ability to analyse raw data, identify true insight and develop actionable recommendations
• Understanding of all digital media channels, as well as knowledge of biddable platforms – Meta, LinkedIn, DV360 and SA360
• Demonstrates the ability to cultivate strong relationships with creative agencies and media partners
• Strong digital experience and knowledge of KPIs, optimization metrics and campaign reporting particularly in search, social and programmatic