Full-Time

Associate Director

Digital Investment

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Senior

Atlanta, GA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
PowerPoint/Keynote/Slides
Requirements
  • 5+ years of experience within Media Buying/Investment/Planning
  • Fluent in digital planning and activation (integrated, traditional campaign experience is a plus)
  • Strong client facing experience
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Solid verbal and written communication skills
  • Technical proficiency, particularly with the following tools: Prisma, Mediaocean, MBOX, Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, Third-party ad measurement and traffic tools (e.g. Integral Ad Science), Excel, Word, PowerPoint
  • Critical thinking and problem-solving abilities
  • Ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure
  • Detail oriented and able to produce accurate work
  • Leadership skills
Responsibilities
  • Lead a team of dedicated specialists across social, video, mobile and content areas and collaborate closely with category leads (Planning Directors and Planning Associate Directors)
  • Ensure team has the digital expertise to design the link between fluid contact choices and platforms to create experiences
  • Educate, push, and drive innovation among teams in key vertical areas
  • Actively advise and consult category teams in the development of digital strategies and ideas
  • Project manage up and down, funnel workload, meet project timelines, and develop plans from beginning to end (brief to strategy to negotiation to activation)
  • Identify and create training and development opportunities for the broader teams to ensure digital expertise
  • Drive development and implementation of best practices
  • Develop robust case studies leveraging both internal and external examples to highlight work
  • Understand addressability and targeting application in all digital platforms
  • Deploy strong communication to handle multiple lines of communication across clients, agencies, partners, and internal teams
  • Build partnerships and relationships in the search, mobile, and social media space with publishers and service / technology providers

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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