Associate Director

Job Description

Overview:  
Lead a team of dedicated digital specialists in the vertical pillar areas of contextual digital display, including cross-device, PC, and mobile advertising. Responsible for online video and content campaign activation. Accelerate client digital leadership and drive innovation through breakthrough ideas and strategy.     

Role Objectives: 

• Lead a team of dedicated specialists across social, video, mobile and content areas and collaborate closely with category leads (Planning Directors and Planning Associate Directors) 

• Ensure team has the digital expertise to design the link between fluid contact choices and platforms to create experiences 

• Educate, push, and drive innovation among teams in key vertical areas 

• Actively advise and consult category teams in the development of digital strategies and ideas 

• Project manage up and down, funnel workload, meet project timelines, and develop plans from beginning to end (brief to strategy to negotiation to activation) 

• Identify and create training and development opportunities for the broader teams to ensure digital expertise 

• Drive development and implementation of best practices 

• Develop robust case studies leveraging both internal and external examples to highlight work  

• Understand addressability and targeting application in all digital platforms 

• Deploy strong communication to handle multiple lines of communication across clients, agencies, partners, and internal teams 

• Build partnerships and relationships in the search, mobile, and social media space with publishers and service / technology providers 

Qualifications

• 5+ years of experience within Media Buying/Investment/Planning  

• Fluent in digital planning and activation (integrated, traditional campaign experience is a plus) 

• Strong client facing experience  

• Strong quantitative skills, including analytical abilities and math proficiency 

• Solid verbal and written communication skills 

• Technical proficiency, particularly with the following tools: 

• Prisma, Mediaocean, MBOX 

• Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester 

• Third-party ad measurement and traffic tools (e.g. Integral Ad Science) 

• Excel, Word, PowerPoint 

• Critical thinking and problem-solving abilities 

• Ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure 

• Detail oriented and able to produce accurate work 

• Leadership skills