Full-Time

Public Relations Account Executive

B2B Tech + Healthcare

Posted on 10/23/2024

Highwire

Highwire

51-200 employees

Public relations for disruptive technology companies

Consulting

Compensation Overview

$54k - $72kAnnually

Junior

Remote in USA

Open to hiring in multiple states including California, Connecticut, Florida, Indiana, Illinois, Massachusetts, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont, Virginia, Washington, Washington D.C.

Category
PR & Communications
Sales & Account Management
Growth & Marketing
Requirements
  • 2-3 years of PR experience
  • Strong knowledge of all media and influencers relevant to clients’ business
  • Proactive media engagement and storyline development
  • Strong relationship with regular media and influencer targets
  • Exceptional writing skills
  • Ability to generate press releases and other content that meets client satisfaction with minimal edits
  • Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence
  • Professional, articulate and timely client communication
  • Mentor junior staff
  • Participation in new business process including proactively identifying new targets, research and presenting at pitch
  • Proactively set up quarterly goals with principal; track against goals and demonstrate growth
  • Consistently hit deadlines or give enough notice if you won’t
Responsibilities
  • Facilitate media briefings across client accounts and provide feedback to clients
  • Own portions of client PR calls
  • Provide counsel on media opportunities and coverage
  • Present quarterly/yearly account progress (as needed)
  • Own key elements of the PR program (analysts, influencers, speaking, content, etc.)
  • Become a go to resource for client contact
  • Ability to generate press releases and other content that meets client satisfaction with minimal edits
  • Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly
  • Mentor junior staff, assist in development of goals for reports, deliver annual reviews and quarterly check ins
  • Identify, attend and encourage others to attend networking events
  • Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example
  • Support teams and manage up and down
  • Responsible use of flexible work policies
  • Uses Highwire social channels; writes for Highwire blog
  • Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion
  • Identify areas for self-improvement and bring suggestions and solutions to management

Highwire provides specialized public relations services to disruptive companies, particularly in the technology sector. The agency uses its background in journalism and its location in Silicon Valley to help clients effectively communicate their innovative products and services. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all tailored to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on creating measurable business results through customized communication strategies that adapt to the fast-paced media environment. The company's goal is to ensure that its clients' messages reach the right audiences at the right time, helping them establish themselves as leaders in their industries.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$1.2M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Candor Content strengthens Highwire's digital marketing offerings.
  • Increased demand for digital PR services boosts Highwire's market potential.
  • Growing importance of data-driven PR strategies aligns with Highwire's analytical approach.

What critics are saying

  • Integration challenges from Candor Content acquisition may disrupt operations.
  • Departure of key personnel like Granger could affect client trust.
  • Shamrock Capital investment may pressure Highwire to prioritize growth over quality.

What makes Highwire unique

  • Highwire leverages its Silicon Valley location for strategic PR services.
  • The firm specializes in disruptive tech companies, offering tailored communication strategies.
  • Highwire's journalism roots enhance its media relations and content creation capabilities.

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