Full-Time

Vice-President of Brand Communications

Confirmed live in the last 24 hours

Groundworks

Groundworks

201-500 employees

Data & Analytics
Consulting
Industrial & Manufacturing

Expert

Virginia Beach, VA, USA

Join our corporate team in Virginia Beach, VA.

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Branding/Brand Strategy
Graphic Design
Data Analysis
Requirements
  • Bachelor’s degree from an accredited university.
  • Advanced degree in a supporting field a plus.
  • Must have at least 12+ years of experience in brand management, marketing communications or related roles.
  • Proven track record leading client-side, internal marketing agency or agency-side leadership in Account Management, Planning or Creative.
  • Strong understanding of consumer insights, brand strategy and messaging development. Previous experience with multi-brand, multi-location messaging communication strategies a plus.
  • Knowledge of graphic design and videography with ability to lead direction for internal team and external partners to execute on creative assignments.
  • Experience leading change in complex organizations.
  • Excellent communication, presentation and interpersonal skills.
  • Comfortable with both art and science of marketing – both creative and analytical.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
  • Ability to travel to support our diverse geographic footprint (1-2 trips per month).
  • Passion for Groundworks’ mission and the ability to represent it effectively to various stakeholders including employees, customers, industry stakeholders, and financial partners.
Responsibilities
  • Lead research initiatives to gather and analyze consumer insights that inform brand strategy.
  • Utilize data analytics to identify trends, preferences, and behaviors to enhance brand positioning.
  • Collaborate with cross-functional teams including Sales, Production and Service to create best-in-class experiences for our customers and our teams in the field.
  • Develop and execute comprehensive brand strategies that resonate with target audiences and align with company objectives.
  • Lead innovative brand initiatives and ensure consistency across all channels and touchpoints.
  • Work closely with executive leadership to shape the long-term vision of Groundworks’ brands.
  • Manage and inspire a team of internal designers and videographers to deliver high-quality creative content that reflects the brand’s identity.
  • Work with external agency partners to amplify brand initiatives by development of compelling advertising campaigns that educate consumers about our offerings and increase awareness of the solutions we have to protect people’s homes.
  • Oversee project workflows, timelines, and budgets to ensure the timely and successful execution of marketing initiatives.
  • Establish metrics and KPIs to measure the effectiveness of brand communications and marketing initiatives.
  • Analyze performance data to optimize strategies, improve brand strength and market presence.
  • Provide regular reports to senior leadership on brand performance and strategic recommendations.

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

N/A

Headquarters

Virginia Beach, Virginia

Founded

1993

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for eco-friendly solutions aligns with Groundworks' expansion strategy.
  • Smart home technology interest presents growth opportunities for smart foundation systems.
  • Urbanization increases need for foundation repair, benefiting Groundworks' urban market expansion.

What critics are saying

  • Increased competition in the Western U.S. may challenge Groundworks' market position.
  • Integration challenges with acquisitions like EagleLIFT could affect service quality.
  • Economic downturns in regions like Southern California could impact service demand.

What makes Groundworks unique

  • Groundworks is North America's leading foundation and water management solutions company.
  • The company has expanded to over 70 offices across 35 states and 2 countries.
  • Groundworks partners with local brands to build a national foundation services business.

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