Job Description
This position requires a highly motivated person to lead the day-to-day execution activating digital strategic plan development and all aspects of implementation.
Role Objectives:
- Assist in presentation of data, insights and media to clients
- Intimate knowledge of consumer habits & touchpoints, i.e. digital mobile, social, video
- Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
- Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
- Assist Supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
- Maintain and knowledge of and draw actionable insights from all data sources: Prisma, DCM, Double Verify, Innovid, etc.
- Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
- Create dynamic presentations that effectively communicate to our clients
- Prepare and deliver buying and or digital trafficking specs and guidelines
- Continuously search for opportunities to be positive and to share the positive side to every situation
Qualifications
Minimum Qualifications:
- B.A. or B.S., preferably in Marketing, Advertising, or Data Science
- 1+ years of media buying/planning experience
- Agency experience highly preferred
- Experience planning digital campaigns and ability to confidently present these to clients both on the phone and in-person
- Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
- Must have strong analytical, research, and quantitative skills
- Must be hard-working, resourceful and thrive in a fast-paced environment
- Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc