Media Planning Analyst

Overview

Analyst, Media Planning/Design Support

Omnicom Global Solutions, Hyderabad, Bengaluru, Chennai, Coimbatore, Pune 

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.

OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.

With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.

OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.

Let’s build what’s next.

Role Overview:

This role of Analyst – Media Planning supports the development and execution of media campaigns for global brands across all channels. As part of a centralized team, you will work closely with planners, buyers, and cross-functional teams in onshore markets to support the planning, documentation, and execution of media campaigns.

Your expertise of ad tech and knowledge of the Digital Ecosystem would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.

Responsibilities

Roles & Responsibilities:

• Supporting the development of digital media plans by analyzing client briefs, audience insights, competitive activity and category trends.
• Assist planners and managers in preparing media plans, presentations, and planning documentation including budgets, flowcharts, and planning spreadsheets.
• Gather and analyze data from syndicated research and planning tools such as GWI, ComScore, Nielsen, or other industry sources to inform planning decisions.
• Maintain and update media planning documentation, ensuring accuracy of data entry, taxonomy coding, and campaign details.
• Collaborate with internal teams including activation, Ad Operations, analytics, and account teams to support campaign execution.
• Monitor campaign pacing and performance against key metrics such as impressions, CTR, engagement, and conversions, highlighting optimization opportunities.
• Prepare campaign reports, summaries, and insights to support internal discussions and client reporting.
• Participate in internal meetings and planning discussions, providing research insights, documentation support, and follow-ups.

Qualifications

Required Qualifications

• A full-time graduate degree.
• 3 – 6 years of experience in media planning across channels, marketing analytics or campaign operations (agency experience preferred)
• Basic understanding of marketing channels such as TV, OOH, Print, Radio, along with expertise in Digital media planning
• Familiarity with media planning tools and syndicated research platforms such as GWI, ComScore, Vivvix, Prisma and Mbox.
• Strong analytical skills and attention to detail with the ability to work with large datasets
• Ability to collaborate with cross-functional teams and manage multiple tasks in a fast-paced environment
• Proficiency in Microsoft Excel, Word, and PowerPoint.

Preferred Qualifications

• Strong analytical skills and logical reasoning to manage daily deliverables
• Excellent written and verbal communication skills
• Comfortable working in rotational shifts.