Full-Time

VP – Brand Management and Product Marketing

Confirmed live in the last 24 hours

Warner Bros.

Warner Bros.

5,001-10,000 employees

Produces and distributes movies and TV shows

Compensation Overview

$213.5k - $396.5k/yr

+ Annual Bonus + Short-term Incentives + Long-term Incentives + Program-specific Awards

Senior, Expert

Burbank, CA, USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Market Research
Adobe Photoshop
Financial analysis
Data Analysis
Connection
Connection
Connection
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Requirements
  • 12+ years’ experience in senior brand and consumer marketing roles in relevant industries including video games.
  • Proven success in brand management, product marketing, and live-service games.
  • 7+ years’ experience managing teams across marketing functions
  • Demonstrated ability to inspire the best creative work that delivers player engagement, brand growth, and business results.
  • Strong financial skills with the ability to interpret market dynamics and drive commercial success through strategic marketing initiatives.
  • Excellent communication and interpersonal skills, a blend of intuitive thinking and quantitative analysis.
  • Experience with creating and executing franchise plans required.
  • Strong organizational skills.
  • Strong critical thinking and creative problem-solving skills.
  • Must be able to effectively manage communication, priorities, and workflow across large, dispersed teams.
  • Must be able to build and maintain collaborative relationships internally (i.e. across company divisions) as well as with distribution partners and licensees.
  • Strong negotiation skills.
  • Strong computer skills - proficiency in MS Office, MS Project, and Photoshop.
  • Solid competitive understanding of games industry and titles required.
  • Passion for gaming and a comprehensive understanding of player communities and motivations.
  • Entrepreneurial spirit with a high tolerance for ambiguity and complexity.
  • Adaptability to changing priorities and market conditions.
  • Collaborative mindset, with the ability to build trust and credibility across teams and with external partners.
Responsibilities
  • Guide the brand positioning by developing comprehensive global marketing strategies for short- and long-term business growth, player acquisition, and engagement.
  • Work closely with studios as well as central product and production teams, providing insights on player preferences, trends, and market needs to guide game development experiences delivering RTB’s with relevant and competitive features that deliver the product positioning.
  • Develop budget and growth proposals, managing the total marketing budget allocation for global and territory-specific efforts.
  • Focus on delivering targets with an always-optimizing approach, adjusting plans to achieve the best performance.
  • Align marketing plans and strategies to maximize consumer engagement, share of mind, time, and wallet.
  • Oversee marketing initiatives' financial performance, ensuring alignment with P&L objectives and marketing goals.
  • Optimize resource allocation to maximize ROI and drive sustainable revenue growth.
  • Develop marketing strategies that resonate with global and local audiences.
  • Own and be the general manager of the go-to-market process for each game across launch and lifecycle stages, developing compelling multi-channel marketing campaigns with audience targeting and engagement plans that can be optimized and measured at the brand and conversion level.
  • Utilize trend prediction, market research, market intelligence and analytics to ensure relevant expertise on the gamer, the market, the competitor and the product to inform strategies, tactics and effective decision making.
  • Build and mentor a high-performing team, developing roles and responsibilities to ensure clarity.
  • Be courageous in advocating for and testing innovative new approaches, even when challenged.
Desired Qualifications
  • International experience highly desired.
  • Demonstrated understanding of the development process for video games is highly desired.
  • Demonstrated record of accomplishment of success integrating marketing into the product development process highly desired.

Warner Bros. produces and distributes a wide variety of entertainment content, including movies, TV series, and digital media. The company has a large library of popular titles such as "Fury of the Gods," "Black Adam," and "Friends," which are available for purchase or streaming on platforms like HBO Max. Warner Bros. generates revenue through box office sales, digital and physical media sales, licensing deals, and streaming subscriptions. Unlike many competitors, Warner Bros. owns a rich portfolio of intellectual property, allowing it to monetize its content across multiple channels. The company's goal is to maintain its position as a leading player in the global entertainment market by leveraging its diverse revenue streams and extensive catalog.

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Burbank, California

Founded

1918

Simplify Jobs

Simplify's Take

What believers are saying

  • 'Sinners' success shows potential for high revenue in the horror film genre.
  • Interactive Batman AR experience opens new revenue streams in augmented reality.
  • Generative AI collaboration enhances live sports experiences, expanding content opportunities.

What critics are saying

  • Reliance on AI may lead to creative challenges and audience backlash.
  • Technological hurdles could impact the success of the Batman AR experience.
  • Cultural challenges may affect 'Sinners' performance in international markets.

What makes Warner Bros. unique

  • Warner Bros. owns a vast library of iconic films and TV shows.
  • The company leverages advanced technology for immersive experiences like 'The Wizard of Oz at Sphere'.
  • Warner Bros. collaborates with diverse partners for innovative content and product offerings.

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Benefits

Health Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Holidays

Wellness Program

Company News

BBFC
Apr 22nd, 2025
Ratings at a glance

This year, British Board of Film Classification has joined forces with Warner Bros.

Artist Highlight
Apr 20th, 2025
Minecraft Builds Big as Sinners Debuts Strong at $61M

Additionally, Warner Bros launched Sinners, directed by Ryan Coogler, across 71 international markets.

Forbes
Apr 19th, 2025
Buzzy Film ‘Sinners’ Thrives At Box Office As Movie Boasts Near-Perfect Rotten Tomatoes Score

Topline. “Sinners,” a new horror film starring Michael B. Jordan in a dual role, made nearly $20 million on its first day in theaters Friday and is on track to surpass expectations at the box office this weekend as critics and social media rave about one of this year’s best-reviewed movies. Michael B. Jordan plays a dual role in "Sinners." (Photo by Dia Dipasupil/Getty Images)Getty Images Key Facts

Ukrun Chat
Apr 18th, 2025
Salomon partners with Warner Bros. Discovery

Salomon has partnered with Warner Bros.

VM Virtual Machine
Apr 9th, 2025
'The Wizard of Oz at Sphere' Will Use AI and Advanced Computing to 'Reimagine' 1939 Classic

Following last week's announcement that "The Wizard of Oz" is coming to the Las Vegas Sphere, the team behind the Sphere, in partnership with Warner Bros.