AI Governance Strategy Product Manager Intern

TikTok takes creator content beyond the phone screen. To some parents, TikTok is still a platform that kids and teens are using to watch quick videos on their phones. However, TikTok is going to take that content offline. TikTok is introducing its content to a physical world with its Out of Phone initiative, which enables users to see TikTok videos without needing to use the app. What is TikTok's Out of Phone program? On 17 October 2023, TikTok launched Out of Phone, a solution that enables brands to continue their TikTok campaigns beyond the app and onto digital screens and networks, such as billboards and cinema. The program was created to bring TikTok content to the real world. This doesn't necessarily mean that all creators will be able to have their TikTok streamed on a billboard. Out of Phone delivers its solutions via TikTok's advertising offerings and media partners. Where can TikTok creator content now appear? The program has grown and is continuing to grow. On 25/08/2026, TikTok announced six new partnerships in Europe: Alight Media, DooH it, Powerpill, Zoom Media, Next-Gen Media and C-Screens. The partnerships take Out of Phone to the UK, France, Belgium, Spain and Italy. The partners will help to push content created by creators for TikTok to screens in wellness centres, shopping malls, bars, supermarkets, universities and outdoor TV networks, TikTok said. Additionally, on June 20th, 2024, TikTok released Out of Phone: Mission, which enables brands to boost creator content created with Branded Mission to digital OOH screens including billboards and urban panels. What does this expansion mean for creators? This is another opportunity for creators to get their content in front of audiences other than TikTok. A creator's content can be integrated into campaigns that bring online and real-world experiences together. Creators and brands that are interested in establishing their presence across social media can also avail of the social-media promotion, management and campaign services offered by Ytviews.in on platforms such as TikTok, Instagram and YouTube. How should creators prepare content for bigger screens? Creators need to prioritize visuals, text and storytelling. Material for larger viewing screens should be comprehensible from first glance. However, creators need to keep in mind that appearing on Out of Phone relies on TikTok's campaigns, advertising offerings, and involved partners. Final thoughts. For parents observing the extent to which short-form video has become the way of life, the growth of TikTok is noteworthy. Whereas a video on a phone can get to people in malls, stores, gyms and universities, or any other public space. TikTok is no longer limited to mobile screens and moving onto the real world as well.

Under the patronage of the Micro, Small and Medium Enterprise Development Agency (msmeda),tiktok and Entreprenelle open new pathways to business growth for Egypt's women entrepreneurs with the second edition of "TikTok for Entrepreneurs" The event welcomed approximately 200 participants, with women entrepreneurs and small and medium-sized businesses at the heart of the audience, alongside a delegation from the Small and Medium Enterprise Development Agency (MSMEDA), Wael Ezzat, Head of Public Policy for North Africa at TikTok, startups, e-commerce businesses, industry experts, and members of Egypt's wider entrepreneurship ecosystem. August 31, 2026 Cairo - 30 August 2026 - TikTok and Entreprenelle joined forces to launch the second edition of "TikTok for Entrepreneurs" in Egypt, this time putting women founders at the heart of the experience. Held under the patronage of the Micro, Small and Medium Enterprise Development Agency (MSMEDA),the "Female Founders Edition" took place on August 30 bringing together women entrepreneurs, small and medium-sized businesses and startups for a day of practical learning, knowledge-sharing and conversations around building and growing businesses in today's digital economy.

Meta's $18 billion teen mental health settlement hinges on TikTok and YouTube. Discover more Comedy Films Meta has agreed to an 18 billion dollar settlement to resolve lawsuits alleging its platforms fueled a teen mental health crisis. The deal includes a 5.3 billion dollar contingency payment that hinges on competitors TikTok and YouTube implementing similar safety measures and paying matching penalties. If these rivals do not comply, Meta's total liability decreases by 5 billion dollars. Meta's $18 billion settlement strategy. Meta is set to pay an initial 12.7 billion dollars, representing 70 percent of the total settlement, according to the agreement reached with a coalition of state attorneys general. The remaining 30 percent - 5.3 billion dollars - will only be released if Google-owned YouTube and TikTok both agree to similar settlements and adopt identical safety protocols. Forcing competitors to the table. This structure functions as a form of "reputational jujitsu," according to industry analysis. By tying its own financial obligation to the actions of its competitors, Meta creates a scenario where it either pays less if rivals resist or forces them to adopt the same restrictive environment, effectively leveling the playing field. If TikTok and YouTube fail to match the terms, Meta effectively reduces its financial liability by 5 billion dollars. New operational constraints for teens. The agreement imposes specific operational constraints on Meta's platforms. Teens will face a two-hour daily usage limit, which would drop to one hour if competitors comply with the settlement's requirements. Additionally, the platforms must implement a default midnight-to-6-am "night mode" to curb late-night scrolling. Other features include a ban on extreme makeup and cosmetic surgery filters, the removal of public "Likes" and reactions for teen accounts, and the integration of enhanced parental oversight tools. Technical implementation requires platforms to utilize age signals shared by OS-level gatekeepers like Apple and Google. As of Wednesday, TikTok and YouTube had not responded to requests for comment regarding the open letter issued by Meta. Critics question algorithmic accountability. Despite the scale of the settlement, critics argue the agreement misses critical components of the problem. Psychologist Jonathan Haidt noted that the deal contains no provisions to alter Meta's recommendation algorithm, which he described as being engineered to prioritize engagement even when the content is harmful to young users. Josh Golin, executive director of Fairplay, stated that the contingency structure suggests the settlement is insufficient to create a truly safer internet. Golin also pointed out that Meta spent the previous four years lobbying against the Kids Online Safety Act, which aimed to establish a legal duty of care for platforms. Discover more American Football The battle for the living room. While Meta faces these regulatory hurdles, it is simultaneously fighting a broader battle for screen time against YouTube. Meta and TikTok are both reportedly developing TV-specific apps to challenge YouTube's dominance in the living room. While Meta aims to standardize its "Reels" format, TikTok is exploring higher-budget content and microdramas to reach older demographics. Spotify is also entering the fray, with a leaked deck revealing a push into video to capitalize on gaps left by YouTube's shift toward high-production, SVOD-style content. These efforts to capture "the living room" highlight the intense competitive friction that persists even as the platforms face collective pressure to reform their mobile feed architectures. También te puede interesar Discover more Animated Films