The purpose of this position is to support digital communication efforts and initiatives in NHLBI’s Health Education and Digital Information Dissemination Branch.

• Work products and documents related to serving as digital editor for all content on NHLBI external facing Web site; coordinate and organize uploading of web content; enhance efficient and effective presentation of information, content, images and graphics online and through the digital platforms. - Daily

• Work products and documents related to ensuring appropriate tagging and labeling of content; advise staff on online digital resources; coordinate content delivery mechanisms; ensure appropriate implementation of web and digital content policy, procedures, and standards. - Daily

• Work products and documents related to the development and implementation of web content, revision, and authoring procedures and standards; produce final layouts; assist in the coordination of training for program and clients on managing content on public-facing sites. - Daily

• Advise on digital communication concepts and methodologies to enhance the dissemination of information on NHLBI’s programs, priorities, and initiatives. - 1
• Advise content developers on content lifecycle management, design concepts, practices, and methodologies. - 2
• Recommend implementation of best practice digital communication strategies to improve the accuracy and efficiency of information dissemination. - 3
• Assist in user oversight to ensure that posted content complies with all applicable policies. - 4
• Monitor and evaluate program metrics and management of program timelines. - 5

• Coordinates community outreach efforts and activities for the program.

• Assist in planning, implementation, evolution and evaluation of OSPEEC digital strategy.

• Consult to ensure that website enhancements improve visitors’ experiences, are responsive to agency needs, and are completed on schedule.

• Present digital communications plans or strategies to Institute staff and advise on the most effective methods for presenting their content via digital communications channels.

• Interact with technical, scientific, and managerial staff and outside organizations to ensure that the NHLBI’s digital resources are user-centered and data-driven; developed in a coordinated manner; effectively communicates with appropriate audiences and continues to support the NHLBI mission.

• Establish and provide guidance over projects for the development, consolidation, and updating of websites and digital content.

• Coordinate digital community outreach efforts and activities.

• Attends and gives presentations at major conferences or meetings and participates in discussion with community groups.

• Attend meetings to represent and discuss user experience and usability testing data.

• Serve as a consultant for improving the way NHLBI delivers information across its various digital platforms.

• Establishes collaborative relationships with a variety of community organizations (e.g. community health centers, state medical agencies, managed care organizations).

• Use social media, digital technologies and search engine optimization to strategically place patient recruitment messages and promote approved clinical research opportunities.

• Coordinates the analysis and evaluation of outreach activities, including internal and external partnership.

• Work with staff to coordinate content management of recruitment materials, promotions, and social marketing messages.

• Leverage analytics data and customer-centric principles to improve the quality and impact of digital communication activities.

• Examine and interpret analytics data from tools, user surveys, and usability testing and identify improvements to the Institute’s websites and other digital offerings; manages implementation of those improvements.

• Works closely with management to coordinate content of materials, advertisements and marketing messages.

• Interact with the NIH Center for Information Technology CIT and the NHLBI Information Technology and Applications Center ITAC and facilitate the resolution of website technical hosting and business issues.

• Work with the NHLBI Information Technology and Applications Center ITAC in developing and implementing website reorganizations, redesigns, development of new page layouts, user surveys and other analytics tools.

Field of Study

Community and Public Health

Skills

• Ability to analyze public reaction to NHLBI programs and policies to develop recommendations that significantly enhance NHLBI’s digital communications program.

• Ability to organize large amounts of information and exercise effective project management to plan, perform, and evaluate tasks to successfully maintain the website(s) and digital resources.

• Ability to interact, coordinate, and negotiate with a variety of individuals and organizations in order to establish and maintain effective working relationships.

• Possesses excellent customer service skills and responds to requests in a timely manner.

• Knowledge of and facility with content management systems and social media tools.

• Ability to be flexible and respond effectively in a rapidly changing environment, advocate for continuous improvement and best practice implementation.

• Ability to identify new and emerging digital tools and technologies and recommend the adoption of new technologies when appropriate, and to determine how such technology could be integrated or adapted for NHLBI purposes.

• Ability to present content in effective ways that will increase the understanding, and interest of target audiences with varying levels of comprehension of NHLBI research, programs, and policies.

• Knowledge of multimedia concepts, products, and deliverables such as video, audio, podcasts, blogs, etc.

• Ability to develop and maintain multi-layered websites with complex content using current technologies and the principles of good web design and usability.

• Understands, promotes, and utilizes a user-centered and data-driven approach to website and social media development and architecture/ organization.

• Knowledge of web/digital tools, technologies, and trends, and of development and maintenance strategies to improve the content, architecture/organization, design, and functionality of the NHLBI website(s) and social media resources.