Manager – Strategic Product Marketing @ Synthego

INACTIVE

Full-Time

Manager – Strategic Product Marketing

Posted on 3/22/2023

Synthego

201-500 employees

Next-gen genome engineering

Data & Analytics

AI & Machine Learning

Mid, Senior

San Carlos, CA, USA

Required Skills

Sales

Communications

Management

Hubspot

Salesforce

Marketing

Requirements

MA/MS/PhD or 5+ years of technical experience in life sciences
2+ years of experience in product marketing / product management / technical support
Expertise in gene editing technology and a general knowledge of life sciences research
Deep understanding of CRISPR and applications
Deep understanding of customer needs in drug discovery & development and/or biomedical research
Experience in developing and running marketing campaigns that align with corporate goals
Experience in product positioning and developing messaging that resonates with our target customers
Great problem solver with exceptional written and verbal communication skills
Great creativity to develop unique campaigns that drive our businesses
Fluency in Microsoft and Google tools, HubSpot, Salesforce

Responsibilities

Achieve the financial and strategic business objectives for product marketing
Collaboratively develop marketing plans and campaigns to drive our Clinical Business and/or support product managers on product launches to drive market adoption through our go-to-market strategies such as product positioning & messaging, content development, development of use cases, customer segmentation and personas
Support campaigns and new product launches by working closely with digital marketing, advertising and social media marketing, events marketing, technical writers, and graphic designers to create all necessary assets
Support sales, product management and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products
Develop and track marketing key performance indicators(KPIs) based on objectives and key results (OKRs)
Report campaign objectives and key results (OKRs) to our leadership teams
Work closely with product management in support of product development projects

Our product marketing team is looking for a product marketer to drive our CRISPR Clinical Business. In this role, you will ideate, develop, execute, and track the success of marketing campaigns and our go-to-market strategies. You will develop product positioning and compelling messaging based on knowledge of features and benefits of our products and the understanding of our customer needs. You will also support product development projects to ensure that marketing campaigns are planned, prepared, and executed in a timely manner. This person will understand the importance of stakeholder management and work well cross-functionally with Sales, R&D, Product Management, and other key groups.

What You’ll Do

Achieve the financial and strategic business objectives for product marketing
Collaboratively develop marketing plans and campaigns to drive our Clinical Business and/or support product managers on product launches to drive market adoption through our go-to-market strategies such as product positioning & messaging, content development, development of use cases, customer segmentation and personas
Support campaigns and new product launches by working closely with digital marketing, advertising and social media marketing, events marketing, technical writers, and graphic designers to create all necessary assets
Support sales, product management and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.
Develop and track marketing key performance indicators(KPIs) based on objectives and key results (OKRs)
Report campaign objectives and key results (OKRs) to our leadership teams
Work closely with product management in support of product development projects

About You

MA/MS/PhD or 5+ years of technical experience in life sciences
2+ years of experience in product marketing / product management / technical support
Expertise in gene editing technology and a general knowledge of life sciences research
Deep understanding of CRISPR and applications
Deep understanding of customer needs in drug discovery & development and/or biomedical research
Experience in developing and running marketing campaigns that align with corporate goals
Experience in product positioning and developing messaging that resonates with our target customers
Great problem solver with exceptional written and verbal communication skills
Great creativity to develop unique campaigns that drive our businesses
Fluency in Microsoft and Google tools, HubSpot, Salesforce

About Us

Synthego is a genome engineering company that enables the acceleration of life science research and development in the pursuit of improved human health.

The company leverages machine learning, automation, and gene editing to build platforms for science at scale. With its foundations in engineering disciplines, the company’s platforms vertically integrate proprietary hardware, software, bioinformatics, chemistries, and molecular biology to advance basic research, target validation, and clinical trials.

By providing both commercial and academic researchers and therapeutic developers with unprecedented access to cutting-edge genome engineering, Synthego is at the forefront of innovation, accelerating the development of truly engineered biology.

Synthego

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Website

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Synthego’s mission is to enable agile life science research and development from discovery through clinical introduction by providing scientists unprecedented access to advanced genome engineering products at high throughput.

Company Stage

Series E

Total Funding

$459.7M

Headquarters

Menlo Park, California

Founded

2012

Growth & Insights

Headcount

6 month growth

↓ -23%

1 year growth

↓ -28%

2 year growth

↓ -41%

Benefits

Generous Equity Package

Medical, Dental & Vision

401(k) Plan

Catered to You

Fully Stocked

Transportation

Green Environment

Stay Fit

Legal Ease

INACTIVE