Full-Time

Ecommerce Analyst

Posted on 11/19/2024

Future Publishing

Future Publishing

1,001-5,000 employees

Digital media and publishing company

Social Impact
Consumer Goods
Entertainment

Compensation Overview

£26k - £40kAnnually

+ Profit Pool Bonus Scheme

Entry, Junior, Mid

London, UK

Hybrid role requiring three days in the office and two days from home.

Category
Product Analytics
Product
Required Skills
Tableau
Looker
Data Analysis
Google Analytics
Requirements
  • Advanced Excel skills, including complex formulas, pivot tables, and data modelling.
  • Proficiency with Google Analytics and other web measurement and analytics platforms.
  • Experience with Looker, Tableau, or similar data visualisation tools.
  • Experience in data analysis, and generating insights.
  • Experience with affiliate network platforms and their reporting interfaces.
Responsibilities
  • You'll drive the performance of eCommerce KPIs for our Homes, Women’s & Lifestyle brands, owning weekly and monthly reporting.
  • Collaborate with the editorial team to develop proactive and reactive strategies to drive eCommerce revenue and other core funnel KPIs.
  • Provide analysis and custom reports to support strategic decision-making, including identification of risks and opportunities.
  • Playbook Analysis: Conduct seasonal analysis of content and product merchandising, resulting in strategic playbook guidelines.
  • You'll implement the eCommerce tentpole calendar: Work with the managing editorial team to ensure all opportunities are covered with the editorial calendar, aligning coverage strategy with brand messaging and revenue goals.

Future Publishing operates in the digital media and publishing sector, creating and distributing high-quality content across various platforms such as websites, magazines, and digital channels. Their products engage audiences by connecting them with topics they are passionate about. The company generates revenue through multiple streams, including advertising, subscriptions, e-commerce, and affiliate marketing, allowing them to attract advertisers and provide valuable content to readers. What sets Future Publishing apart from its competitors is its commitment to societal impact and sustainable growth, as well as its focus on collaboration and open communication within its team. The goal of Future Publishing is to foster a positive connection between people and their interests while achieving results for their audiences, partners, and communities.

Company Stage

IPO

Total Funding

$175.5M

Headquarters

Bath, United Kingdom

Founded

1985

Simplify Jobs

Simplify's Take

What believers are saying

  • Future plc's diverse revenue streams, including advertising, subscriptions, e-commerce, and affiliate marketing, provide financial stability and growth opportunities.
  • The launch of new premium titles like The Blend and events like The Beauty Show 2024 indicate a strong focus on market expansion and consumer engagement.
  • Strategic leadership appointments, such as the new CFO and non-executive director, bring fresh perspectives and expertise to drive the company's growth.

What critics are saying

  • The competitive nature of the digital media and publishing market requires continuous innovation to maintain market share.
  • Integration of new business ventures, such as adtech, may pose operational challenges and require significant investment.

What makes Future Publishing unique

  • Future plc leverages a multi-platform approach, combining print, digital, and e-commerce to create a diversified revenue stream, unlike competitors who may focus on a single medium.
  • The company's recent move into adtech with the launch of Elevate sets it apart by offering proprietary advertising technology to other publishers.
  • Future plc's commitment to sustainability and partnerships, such as with Scope3 to decarbonize the digital advertising supply chain, highlights its forward-thinking approach.

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